lunarbbdo.blogspot.com

mucho-aroha.blogspot.com

mucho aroha: June 2008

http://mucho-aroha.blogspot.com/2008_06_01_archive.html

I love this ad - Fernet Coro. Subscribe to: Posts (Atom). Follow me on Twitter. Brands should be fearless. Are you ready to be fearless? It’s not the plans you think up that make the difference. It’s how you use the accidents". The definition of insanity is doing the same things over and over, expecting different results". When everyone thinks the same, nobody is thinking". Think like a wise man but communicate in the language of the people". I don't know how to speak to everybody, only to somebody".

mucho-aroha.blogspot.com

mucho aroha

http://mucho-aroha.blogspot.com/2009/04/very-warm-welome.html

Wow you found us. Well done! A very warm welcome to you. We hope you find our site interesting and enjoyable. Mucho Aroha xo. Follow me on Twitter. Brands should be fearless. Are you ready to be fearless? It’s not the plans you think up that make the difference. It’s how you use the accidents". The definition of insanity is doing the same things over and over, expecting different results". When everyone thinks the same, nobody is thinking". I don't know how to speak to everybody, only to somebody".

sproutwithus.net

About us - Sprout

http://www.sproutwithus.net/about-us

Fitzroy House, 11 Chenies Street. 44 (0)20 7079 7903. Sprout is an independent marketing communications consultancy, providing all the key services associated with marketing strategy and implementation in both printed and digital media. Whilst the agency itself is still young, our team members each have extensive experience of working in both the public and private sector, consistently producing cutting edge solutions. Our passion is for problem solving and the delivery of client-focused solutions. W...

truthcompetentlytold.blogspot.com

Truth competently told: January 2008

http://truthcompetentlytold.blogspot.com/2008_01_01_archive.html

A guy who thinks too much about advertising writes too much about it too. Thursday, January 31, 2008. Tempers flaring over at Scamp. With a lot of people taking exception to the latest of his excellent Tuesday Tips. In essence, what he seems to be saying is, "Don't put forward crap work, even when that's what the client wants". I'm in no position to judge if he's correct that it's a good move career-wise. But in terms of job satisfaction, he can't be wrong. Wednesday, January 30, 2008. The rollout strate...

truthcompetentlytold.blogspot.com

Truth competently told: June 2007

http://truthcompetentlytold.blogspot.com/2007_06_01_archive.html

A guy who thinks too much about advertising writes too much about it too. Tuesday, June 26, 2007. As a viewer/ reader of advertising, I find that, despite our best (or worst) intentions, very little of it is genuinely emotionally affecting. That's not surprising - you know that advertisers are deliberately setting out to manipulate you for their own ends, and that puts up some fairly high wall. Generally, only the most sincere and thought-provoking ads can surmount them. He started work there in 2002, wh...

truthcompetentlytold.blogspot.com

Truth competently told: June 2008

http://truthcompetentlytold.blogspot.com/2008_06_01_archive.html

A guy who thinks too much about advertising writes too much about it too. Thursday, June 12, 2008. Like "insight", "integrated" is a word that seems to be used a little too generously by many agencies. I don't have an OED to hand, but dictionary.com gives us: . 1 combining or coordinating separate elements so as to provide a harmonious, interrelated whole: an integrated plot; an integrated course of study. 2 organized or structured so that constituent units function cooperatively: an integrated economy.

truthcompetentlytold.blogspot.com

Truth competently told: April 2008

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A guy who thinks too much about advertising writes too much about it too. Friday, April 11, 2008. Iggy Pop's 'Lust for Life' lifts its hook from The Supremes' 'You Can't Hurry Love'. Does that make it any less of a song? Not in my book. It might, however, affect how much credit you give Messers Pop and Bowie for writing it. Why shouldn't the same criteria apply to ads? 1) How good is the ad? 2) How much credit ought to go to the creative team? It certainly feels a far less egregious rip off than either o...

truthcompetentlytold.blogspot.com

Truth competently told: December 2007

http://truthcompetentlytold.blogspot.com/2007_12_01_archive.html

A guy who thinks too much about advertising writes too much about it too. Wednesday, December 12, 2007. The readers’ poll in tonight’s edition of thelondonpaper asks whether Led Zeppelin were the greatest band ever. The question has sent me scurrying back through the depths of my ipod, listening to their songs with an attention I haven’t paid since high school. And what did the brand stand for? Even their quieter moments, you get the feeling, were only there to make the loud bits seem more powerful. ...

truthcompetentlytold.blogspot.com

Truth competently told: Cake and eat it

http://truthcompetentlytold.blogspot.com/2008/04/cake-and-eat-it.html

A guy who thinks too much about advertising writes too much about it too. Tuesday, April 1, 2008. Cake and eat it. Despite our best efforts to be fresh and cutting edge, advertising generally is - and is generally perceived to be - somewhere near the end of the pop cultural food chain. We're not helping ourselves by ripping off YouTube all the time, but, unpalatable as it is, I suspect derivativeness is inevitable. It was perfect: the ad equivalent of a final reel redemption. On one hand you showed y...