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Group B Digital Marketing: November 2010
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Group B Digital Marketing. Tuesday, November 30, 2010. In Class Exercise - Dec 1. Determine if a hotel is maximizing its 3rd party listings - or competing. 1 Use screenshots on a PPT - annotated - to document your work. 2 Choose a hotel by brand name - I recommend an independent hotel. 3 Conduct several searches in Google/Bing - by brand name, brand location, hotel type. 4 What were the results? Was the hotel 1st on page 1, ahead of 3rd parties? Visible on maps -. Text, offers, info? 8 Go to Slideshare.
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Group B Digital Marketing: April 2011
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Group B Digital Marketing. Tuesday, April 12, 2011. I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here. Your free pass code = MBA. Details and info are on the blog. The assignment - choose one of the 5 topics to explore and comment on:. Reputation Management Klout by ReviewPro. Dynamically Delivered, personalized content by Avvio. Mobile Social Augmented Reality = new luxury experience. Virtual Walk Throughs - by Trekwireless.
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Group B Digital Marketing: December 2010
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Group B Digital Marketing. Tuesday, December 14, 2010. Dec 15 - Measurements. Today we will take a look at various types of data that can be collected and analyzed by marketers. Booking Conversions Statistics - from your booking engine provider. Holiday Assignment - 6th Sense. Sixth Sense from MIT - presented at TED. Amazing possibilities.watch the video. Feel free to research further.you are not limited to the video. Detaling the service you have thought up. 2 Question Quiz - Videos 10 through 15.
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Group B Digital Marketing: Exercise for today's class
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Group B Digital Marketing. Tuesday, April 5, 2011. Exercise for today's class. Social Rewards Social Network - Top Guest Instagram. Social Network OTA - Expedia Facebook. 1 What customer groups - communities of interest are being targeted. 2 What actions are being provoked. 3 Are the incentives appropriate. 4 Will these campaigns work - yes, why - no, why not. 5 Do commercial campaigns change the essential nature of the social network used. Pot you insights in your blog.teamwork is fine, cross post.
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Group B Digital Marketing: January 2011
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Group B Digital Marketing. Tuesday, January 25, 2011. An interesting approach to presenting dat. Final Exam - Take Home - Due February 6. Final Exam – MBA Digital Marketing. Due -February 6 – Email by 9 PM. Please email me your final exam by 9 PM. You may send it on a Word Doc, so that I can make notes/comments. Plan to create a. Document, so that you can load it into your blog. The Issuu should be done by Februrary 10. Concise, impact analysis – with appropriate supporting examples – 16 -12. 2From the a...
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Group B Digital Marketing: November 2011
http://groupb-digimarketing.blogspot.com/2011_11_01_archive.html
Group B Digital Marketing. Wednesday, November 9, 2011. Google Think - 5 Stages of Travel. Subscribe to: Posts (Atom). Coralie CHAN SAO WA. Google Think - 5 Stages of Travel. Picture Window theme. Theme images by sololos.
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Group B Digital Marketing: Great Visuals + Stats from Hubspot
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Group B Digital Marketing. Tuesday, April 5, 2011. Great Visuals Stats from Hubspot. View more presentations from HubSpot Internet Marketing. Subscribe to: Post Comments (Atom). Coralie CHAN SAO WA. Assignment for Think Tank. Exercise for todays class. Great Visuals Stats from Hubspot. Picture Window theme. Theme images by sololos.
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Group B Digital Marketing: Google Think - 5 Stages of Travel
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Group B Digital Marketing. Wednesday, November 9, 2011. Google Think - 5 Stages of Travel. Subscribe to: Post Comments (Atom). Coralie CHAN SAO WA. Google Think - 5 Stages of Travel. Picture Window theme. Theme images by sololos.