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The Marketing Club IIM RAIPUR. Market is simply a set of existing and potential customers and a marketer’s job is to communicate the value of product or service to its target audience, for the purpose of selling the product or service. In last few years, companies are spending a big chunk of money on marketing activities but still most of the rural India market is untapped by these big players. A marketer needs to apply various permutations and combinations of strategies to woo the target markets. Fo...

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Mantra | mantraiimraipur.blogspot.com Reviews
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The Marketing Club IIM RAIPUR. Market is simply a set of existing and potential customers and a marketer’s job is to communicate the value of product or service to its target audience, for the purpose of selling the product or service. In last few years, companies are spending a big chunk of money on marketing activities but still most of the rural India market is untapped by these big players. A marketer needs to apply various permutations and combinations of strategies to woo the target markets. Fo...
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Mantra | mantraiimraipur.blogspot.com Reviews

https://mantraiimraipur.blogspot.com

The Marketing Club IIM RAIPUR. Market is simply a set of existing and potential customers and a marketer’s job is to communicate the value of product or service to its target audience, for the purpose of selling the product or service. In last few years, companies are spending a big chunk of money on marketing activities but still most of the rural India market is untapped by these big players. A marketer needs to apply various permutations and combinations of strategies to woo the target markets. Fo...

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mantraiimraipur.blogspot.com mantraiimraipur.blogspot.com
1

Archive for November 2011

http://mantraiimraipur.blogspot.com/2011_11_01_archive.html

The Marketing Club IIM Raipur. Archive for November 2011. But did 3G even get past its introduction stage? Did the operators become successful in making the most out of it? Isn’t it too premature for the government to bring in 4G? Will the consumers be ready to discard their recently bought 3G compatible phones to buy the new, latest technology, 4G compatible phones? About the author: Arjun KP is a first year PGP student at IIM Raipur. You can reach him at pgp11010.arjun@iimraipur.ac.in. Venkat Ashok Wit...

2

Marketing Overdose | Mantra

http://mantraiimraipur.blogspot.com/2013/07/marketing-overdose.html

The Marketing Club IIM Raipur. 8221; Too many choices confuse customers. And that is the time when customer switches to another brand. Sony, HUL and lots of other giants were been the victim of this brand extension problem. On these front companies should take a lesson from Apple where they launch only one product and say that this is their best product. Less confused the customer is happier the brand will be. If a strategy fails there is a huge chance of it of failing again. Before winding up let us see...

3

Rural Marketing in contemporary India | Mantra

http://mantraiimraipur.blogspot.com/2013/10/rural-m-r-k-et-i-n-g-in-india-market-is.html

The Marketing Club IIM Raipur. Rural Marketing in contemporary India. Rural Marketing in contemporary India. Market is simply a set of existing and potential customers and a marketer’s job is to communicate the value of product or service to its target audience, for the purpose of selling the product or service. In last few years, companies are spending a big chunk of money on marketing activities but still most of the rural India market is untapped by these big players. A marketer needs to apply various...

4

Archive for September 2013

http://mantraiimraipur.blogspot.com/2013_09_01_archive.html

The Marketing Club IIM Raipur. Archive for September 2013. Striking the Right Balance. Stylish and Dashing Amit - all 13 years of age branded sportswear and spiked hair switches on his television and watches his favourite show splitsvilla on television suddenly he sees the advertisement for a new mobile sold by his favourite actor Ranbir Kapoor.What does he do? Does he directly go and buy a cell phone. No chance.In the same manner as the kind. Experiential marketing as in mall activations. Whereas tradit...

5

Contact us

http://mantraiimraipur.blogspot.com/p/mantra.html

The Marketing Club IIM Raipur. We are open to your feedback, suggestions and queries. Write to us at: mantra@iimraipur.ac.in. Link us on Facebook: https:/ www.facebook.com/mantra.iimraipur/. Views and opinions expressed on this blog are those of the author(s). MANTRA may not be held liable for the content presented by the author(s). Subscribe to: Posts ( Atom ). Mantra-The Marketing Club of IIM Raipur. Traditional Marketing and New Age Marketing. Rural Marketing in contemporary India. 160;   Market ...

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quizzingiimraipur.blogspot.com quizzingiimraipur.blogspot.com

Quizzing Club, IIM Raipur: Question of the day #6/48

http://quizzingiimraipur.blogspot.com/2015/08/question-of-day-648.html

Quizzing Club, IIM Raipur. The Perpetuators and Guardians of the Quizzing Culture in IIM Raipur ;) Follow us @ https:/ www.facebook.com/quizzing.iimraipur. Links to Quizzing Club of IIM Raipur pages. Follow us on Facebook. CSLQ 2.0 Pics. Question of the day #6/48. Identify these two media moguls of India? 6 August 2015 at 16:42. Samir and Vineet Jain. 6 August 2015 at 16:52. Samir and Vineet Jain. 7 August 2015 at 16:14. 7 August 2015 at 16:13. Correct answer is: Vineet Jain and Samir Jain. VRITTAM ( 14 ...

quizzingiimraipur.blogspot.com quizzingiimraipur.blogspot.com

Quizzing Club, IIM Raipur: Question of the day #6/54

http://quizzingiimraipur.blogspot.com/2015/08/question-of-day-654.html

Quizzing Club, IIM Raipur. The Perpetuators and Guardians of the Quizzing Culture in IIM Raipur ;) Follow us @ https:/ www.facebook.com/quizzing.iimraipur. Links to Quizzing Club of IIM Raipur pages. Follow us on Facebook. CSLQ 2.0 Pics. Question of the day #6/54. Link the brilliant inventor to this premium segment automobile! 12 August 2015 at 15:39. Elon Musk - named his company Tesla after Nicola Tesla. 12 August 2015 at 17:52. Nikola Tesla and the logo is of Tesla. 13 August 2015 at 06:22. VRITTAM ( ...

quizzingiimraipur.blogspot.com quizzingiimraipur.blogspot.com

Quizzing Club, IIM Raipur: Question of the day #6/45

http://quizzingiimraipur.blogspot.com/2015/08/question-of-day-645.html

Quizzing Club, IIM Raipur. The Perpetuators and Guardians of the Quizzing Culture in IIM Raipur ;) Follow us @ https:/ www.facebook.com/quizzing.iimraipur. Links to Quizzing Club of IIM Raipur pages. Follow us on Facebook. CSLQ 2.0 Pics. Question of the day #6/45. A social media giant has revealed its solar-powered drone, Code-named X, which will be used to provide internet access in remote parts of the world. What is X? 3 August 2015 at 16:20. 4 August 2015 at 12:44. 3 August 2015 at 16:22. Question of ...

quizzingiimraipur.blogspot.com quizzingiimraipur.blogspot.com

Quizzing Club, IIM Raipur: January 2015

http://quizzingiimraipur.blogspot.com/2015_01_01_archive.html

Quizzing Club, IIM Raipur. The Perpetuators and Guardians of the Quizzing Culture in IIM Raipur ;) Follow us @ https:/ www.facebook.com/quizzing.iimraipur. Links to Quizzing Club of IIM Raipur pages. Follow us on Facebook. CSLQ 2.0 Pics. IIM Raipur's Equinox 5.0 X-Quiz-It finals on 1st February, 2015 (1:30 pm). Quizzing Club, IIM Raipur. Invites you to participate in X-QUIZ-IT, flagship quizzing event of Equinox 5.0, IIM Raipur's annual fest. Date: 1st February, 2015 (Sunday). Quiz duration: 25 minutes.

ceciimraipur.blogspot.com ceciimraipur.blogspot.com

Consulting & Entrepreneurship Club | IIM Raipur: 4 blunders you cannot afford in a venture

http://ceciimraipur.blogspot.com/2014/08/4-blunders-you-cannot-afford-in-venture.html

Thursday, 28 August 2014. 4 blunders you cannot afford in a venture. There are a seemingly endless number of ways to spend money, and it’s impossible to be wise about all of them. But a few common costly mistakes can sink a bootstrapped business. Here are six pitfalls to look out for, along with expert advice on how to avoid them. 1 The Wrong Team. It’s crucial to choose people with varying skill sets. 3 Waiting for Perfect When Good Will do. When you’ve got a killer idea, it’s natural to wan...You need ...

ceciimraipur.blogspot.com ceciimraipur.blogspot.com

Consulting & Entrepreneurship Club | IIM Raipur: November 2014

http://ceciimraipur.blogspot.com/2014_11_01_archive.html

Saturday, 1 November 2014. Consulting and Entrepreneurship Club of IIM Raipur organizes a workshop on Business Model Development. The first session focused on applying Opportunity Framework for business ideas. It started with an interesting question “What makes an entrepreneur entrepreneurial? In the final session, few existing business models were discussed in an attempt to understand the ways how business models are developed. The participants were then asked to develop their own business models ou...

ceciimraipur.blogspot.com ceciimraipur.blogspot.com

Consulting & Entrepreneurship Club | IIM Raipur: M Commerce - Next big business platform for India

http://ceciimraipur.blogspot.com/2014/08/m-commerce-next-big-business-platform.html

Wednesday, 27 August 2014. M Commerce - Next big business platform for India. Today's time of improvement and development client is demanding quick and creative administrations. In today's rapidly developing economy, individuals do not have. Schedule made to remain in line and sit tight for different administrations like booking of Air tickets, booking of Rail tickets, booking of Movie tickets, payment of. Transaction in carried on in a basic, safe and financially savvy way. The secured installment i...

ceciimraipur.blogspot.com ceciimraipur.blogspot.com

Consulting & Entrepreneurship Club | IIM Raipur: December 2014

http://ceciimraipur.blogspot.com/2014_12_01_archive.html

Sunday, 7 December 2014. IIM Raipur holds the 6th ‘Aakash’ Entrepreneurs Meet. Mr Jaideep Chawla, Founder, Mad Bakers has differentiated his offerings from the competitors by catering to a niche market of consumers with pure vegetarian(eggless) preferences. His business philosophy is based upon the dynamism of market. Accordingly, Mad bakers introduces 2 new products into the market every month after gauging customer feedback. Consulting and Entrepreneurship Club - IIM Raipur. Start ups in Raipur. Udyam ...

quizzingiimraipur.blogspot.com quizzingiimraipur.blogspot.com

Quizzing Club, IIM Raipur: Question of the day #6/51

http://quizzingiimraipur.blogspot.com/2015/08/question-of-day-651.html

Quizzing Club, IIM Raipur. The Perpetuators and Guardians of the Quizzing Culture in IIM Raipur ;) Follow us @ https:/ www.facebook.com/quizzing.iimraipur. Links to Quizzing Club of IIM Raipur pages. Follow us on Facebook. CSLQ 2.0 Pics. Question of the day #6/51. This Indian business newspaper was first published in 1961. It is considered as most widely read English-language business newspaper, after Wall Street Journal. What is name of this newspaper? 9 August 2015 at 15:48. 10 August 2015 at 16:07.

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Mantra

The Marketing Club IIM RAIPUR. Market is simply a set of existing and potential customers and a marketer’s job is to communicate the value of product or service to its target audience, for the purpose of selling the product or service. In last few years, companies are spending a big chunk of money on marketing activities but still most of the rural India market is untapped by these big players. A marketer needs to apply various permutations and combinations of strategies to woo the target markets. Fo...

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