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Mark Di Somma: The Upheavals Blog - Creative strategies and new thinking by Mark Di Somma for brands in a shifting and social world.

Creative strategies and new thinking by Mark Di Somma for brands in a shifting and social world.

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Mark Di Somma: The Upheavals Blog - Creative strategies and new thinking by Mark Di Somma for brands in a shifting and social world. | markdisomma.wordpress.com Reviews

https://markdisomma.wordpress.com

Creative strategies and new thinking by Mark Di Somma for brands in a shifting and social world.

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Lululemon puts an Ayn Rand stamp on yoga ~ Brand Mix

http://brandmix.blogspot.com/2011/11/lululemon-puts-ayn-rand-stamp-on-yoga.html

Branding stories, ideas, thoughts and observations. Monday, November 21, 2011. Lululemon puts an Ayn Rand stamp on yoga. Lululemon has ridden the wave of yoga's popularity with great success, selling high end yoga clothes and promoting healthy living. So deciding to associate with a philosophy that's the antithesis of what yoga is all about seems a little odd, to say the least. On NPR, the company's new shopping bags feature the question: "Who is John Galt? And who is John Galt? Let's see what the impact...

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Mark Di Somma: The Upheavals Blog - Creative strategies and new thinking by Mark Di Somma for brands in a shifting and social world.

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