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Branding stories, ideas, thoughts and observations
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15 Social Media Tips for the holidays ~ Brand Mix
http://brandmix.blogspot.com/2011/12/15-social-media-tips-for-holidays.html
Branding stories, ideas, thoughts and observations. Wednesday, December 14, 2011. 15 Social Media Tips for the holidays. Here's my holiday gift to my readers. To be honest, it's a regift, since these social media tips were originally published (in longer form) in the MarketingDaily. There are five tips on basic social media principles and approach and ten tips on criteria for planning social media programs. 2 Don’t overreach. 4 Listen and respond. 5 Use the f*ing tools yourself. Build your social media a...
Australia's new cigarette law bans branded packaging, tests branding principles ~ Brand Mix
http://brandmix.blogspot.com/2011/11/australias-new-cigarette-law-bans.html
Branding stories, ideas, thoughts and observations. Monday, November 14, 2011. Australia's new cigarette law bans branded packaging, tests branding principles. Australia has become the first country in the world to ban. That she believes the new law will give Australia the best chance of having the lowest smoking rate in the world. Manufacturers, for their part, have threatened legal action on the basis that the new rules restrict their trademark and intellectual property rights. So could the unintended ...
Death to the clam shell and other packaging horrors ~ Brand Mix
http://brandmix.blogspot.com/2008/11/death-to-clam-shell-and-other-packaging.html
Branding stories, ideas, thoughts and observations. Monday, November 17, 2008. Death to the clam shell and other packaging horrors. Are the days finally numbered for plastic clamshell packaging? Packaging that, according to a The New York Times article. Results in about 6,000 Americans having to go to emergency rooms each year with lacerations and stab wounds after desperate attempts to cut open their purchases. Amazon is taking a leading role with its frustration-free. Posted by Martin Bishop. 5 Tips Fo...
Lululemon puts an Ayn Rand stamp on yoga ~ Brand Mix
http://brandmix.blogspot.com/2011/11/lululemon-puts-ayn-rand-stamp-on-yoga.html
Branding stories, ideas, thoughts and observations. Monday, November 21, 2011. Lululemon puts an Ayn Rand stamp on yoga. Lululemon has ridden the wave of yoga's popularity with great success, selling high end yoga clothes and promoting healthy living. So deciding to associate with a philosophy that's the antithesis of what yoga is all about seems a little odd, to say the least. On NPR, the company's new shopping bags feature the question: "Who is John Galt? And who is John Galt? Let's see what the impact...
In taste, brand matters ~ Brand Mix
http://brandmix.blogspot.com/2012/01/in-taste-brand-matters.html
Branding stories, ideas, thoughts and observations. Thursday, January 19, 2012. In taste, brand matters. Is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something. As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product.". Posted by Martin Bishop.
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taivasbusinessdesign.blogspot.com
BusinessDesignBlog: tammikuuta 2009
http://taivasbusinessdesign.blogspot.com/2009_01_01_archive.html
Taivas Business Design is about creating NEW business based on customer. Insight and executing it by integrating operations, sales and marketing. Resulting a superb customer experience. Amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;img src="http:/ www.qtl.co.il/img/copy.png" class="qtl" title="Copy selction"/>. Perjantai 30. tammikuuta 2009. Brändiuskovaiset tarvitsevat kirkkonsa. Vertailutestissä BMW:n ja Porsche:n temppelit. Seuraamisen arvoinen guru&...
How Brands Can Use Instagram Better | Brand Is Action
https://brandisaction.com/2011/10/13/how-brands-can-use-instagram-better
Today, brands aren't things. They're movements. They're motions. They're verbs. In action. What JCPenney Learned from Apple…and The Gap →. How Brands Can Use Instagram Better. October 13, 2011. Is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of 150 million photos uploaded. Some of the brands currently on Instagram are using it th...
If That Were My Brand...: KB Toys: definitely not child's play
http://www.ifthatweremybrand.com/2009/08/later-this-week-intellectual-property.html
If That Were My Brand. Have you ever looked at a brand in the news and thought "if I were brand manager I'd do things very differently"? Well, now's your chance. Every week we post a real-life branding challenge and invite you to share your thoughts and insights on what you'd do if that were your brand. Saturday, August 1, 2009. KB Toys: definitely not child's play. Post your comments below and let us know. Thats a tall order requiring a l lot more than a simple comment. me thinks. A better Chuck E. ...
If That Were My Brand...: Pulling Gatorade out of a slump
http://www.ifthatweremybrand.com/2009/07/pepsicos-gatorade-brand-has-seen-its.html
If That Were My Brand. Have you ever looked at a brand in the news and thought "if I were brand manager I'd do things very differently"? Well, now's your chance. Every week we post a real-life branding challenge and invite you to share your thoughts and insights on what you'd do if that were your brand. Sunday, July 26, 2009. Pulling Gatorade out of a slump. Post your comments below and let us know. I agree with Nick above. When I buy a sports drink, I look specifically for the Gatorade name (one of ...
If That Were My Brand...: 8/30/09 - 9/6/09
http://www.ifthatweremybrand.com/2009_08_30_archive.html
If That Were My Brand. Have you ever looked at a brand in the news and thought "if I were brand manager I'd do things very differently"? Well, now's your chance. Every week we post a real-life branding challenge and invite you to share your thoughts and insights on what you'd do if that were your brand. Sunday, August 30, 2009. Abercrombie: World's Worst Recession Brand? TIME just selected Abercrombie and Fitch as the " world's worst recession brand. Subscribe to: Posts (Atom). September 6 - September 13.
If That Were My Brand...: 9/6/09 - 9/13/09
http://www.ifthatweremybrand.com/2009_09_06_archive.html
If That Were My Brand. Have you ever looked at a brand in the news and thought "if I were brand manager I'd do things very differently"? Well, now's your chance. Every week we post a real-life branding challenge and invite you to share your thoughts and insights on what you'd do if that were your brand. Monday, September 7, 2009. Turning Over a Bright Leaf. According to Zoe Smith, Marlboro's UK marketing manager. With so many other marketing vehicles unavailable to them, it's not surprising that Marlboro...
Jeffrey Drake: June 2009
http://jeffrey-drake.blogspot.com/2009_06_01_archive.html
Just Thoughts on Stuff. Tuesday, June 9, 2009. Thoughts On Brand Strategy and Sample Creative Portfolio. These are a few slides I've used at Fried/Drake/Green to discuss with Clients the essential viewpoints I believe they should have toward branding. They work as a starting point to demonstrate the importance of addressing how brands can be defined and applied for market share growth and customer loyalty. Included are some print pieces we have done in the past as nifty examples. Posted by Jeffrey Drake.
Jeffrey Drake: Considerations on Bank Marketing
http://jeffrey-drake.blogspot.com/2009/01/two-small-thoughts-on-bank-marketing.html
Just Thoughts on Stuff. Sunday, May 3, 2009. Considerations on Bank Marketing. People are constantly moving through turning points in their lives. We evolve willingly from one place to another, from newlyweds with hopes and fears, to retired grandparents with hopes and fears, and several stages in between. Each point is very different, yet each is equally meaningful and important to us. Banking is always local. Even with the on-line services, bank branches still draw their customers from within a three m...
June | 2010 | Jonathan Maley
https://jonathanmaley.wordpress.com/2010/06
124; Comments RSS. Surprising Science of Motivation. Posted on June 27, 2010. Starting with Free Agent Nation. I’ve enjoyed Dan Pink’s perspective on the future of work, productivity, creativity, and motivation. His recent hits include Drive. And A Whole New Mind. Check out this 10-min video, ‘The Surprising Science of Motivation”. Time well-spent for anyone building a company, team, or project. 124; Tagged: Dan Pink. 124; Leave a comment. Andrew Chen, Blogger. Chris Anderson, Author. Daniel Pink, Author.
Carrefour – Eco friendly supermarket | BRAND TOUCHPOINTS
https://abhinayachandra.wordpress.com/2009/10/18/carrefour-eco-friendly-supermarket
Skip to search - Accesskey = s. Carrefour – Eco friendly supermarket. By Abhinaya Chandrasekhar on October 18, 2009. Here’s an eco-friendly supermarket. Funny, but everything in here is in Spanish. Either the translate link is also in Spanish or there is no info for non-Spanish people. That used an emotional appeal for the same cause. But, a supermarket taking it up is different and will probably be well appreciated. Carrefour reported a loss of 9% in the first quarter of 2009. This initiative might ...
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Brand Mix Egypt – Brand Mix Egypt
Advertising and PR Management. Brandmix is a marketing consulting firm for small to medium-sized businesses. We help businesses achieve exponential growth through a combination of strategic marketing initiatives, generating leads and nurturing them all the way to a sale while establishing a prominent brand presence that exists long after the sale. Subscribe to our Newsletter. 1 Sherif street , Down Town, Cairo - Egypt. 2010 04118111 / 201001052058. Sundays Thursday 10:00am to 6:00pm.
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Branding Blog Brand Strategy Consumer Marketing Ideas Corporate Internet
Branding stories, ideas, thoughts and observations. Tuesday, August 21, 2012. Patience- the forgotten virtue. My second post for Fast Company has been published. By way of John Cleese, it talks about how patience may be a missing ingredient for branding in general and for J. C. Penney in particular. Posted by Martin Bishop. Thursday, July 26, 2012. Olympic sponsors make the public pay the price. My first post in Fast Company has been published. Posted by Martin Bishop. Wednesday, March 28, 2012. Brand va...
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Prémium csokoládé és édesség nagykereskedelem
Minőségi és csokoládék édességek nagykereskedelme. Kiskereskedő és forgalmaz prémium édességeket. Vagy szeretne forgalmazni minőségi, Európában már bizonyított minőségi finomságokat? Netán vendéglátóhelye van és apró csokoládék. Iránt érdeklődik? Vagy, ha eddig nem forgalmazott ilyen édességeket, ám úgy gondolja, hogy itt az alkalom bőviteni szolgáltatásait vagy készletválasztékát. Kinálja továbbértékesítésre partnereinek. Es telefonszámon, vagy a brandmix@brandmix.hu. Kereskedői webshopunkban partnerein...
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