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MarketCapture
Eran Livneh
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MarketCapture
Eran Livneh
6 Ess●●●●●treet
Lex●●●ton , Massachusetts, 02421
United States
View this contact
MarketCapture
Eran Livneh
6 Ess●●●●●treet
Lex●●●ton , Massachusetts, 02421
United States
View this contact
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marketcapture | marketcapture.com Reviews
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MarketCapture Blog
An idea-exchange for B2B software marketing executives. Thursday, January 01, 2015. The Marketing of New Year’s. Last night I was witness to an amazing case study in marketing:. The product has a shelf life of just one second. It has no value. Yet it has millions (billions? Of followers worldwide and generates hundreds of billions of dollars each year. New Year’s Eve. I know Google is not all good and Coke is (maybe? Tuesday, January 01, 2013. The most important question you should ask in 2013. You can a...
MarketCapture Blog: Selling to the Middle?
http://blog.marketcapture.com/2008/03/selling-to-middle.html
An idea-exchange for B2B software marketing executives. Wednesday, March 05, 2008. Selling to the Middle? Much has been written about selling to the top. Here is one more evidence why you should. A recent McKinsey research. Labels: marketing and sales. Subscribe to: Post Comments (Atom). I started MarketCapture with the goal of helping technology companies put in place marketing programs that can effectively support their sales goals while working within their budget and resource constraints.
MarketCapture Blog: SEO: Don’t bet your future on it
http://blog.marketcapture.com/2012/09/seo-dont-bet-your-future-on-it.html
An idea-exchange for B2B software marketing executives. Sunday, September 09, 2012. SEO: Don’t bet your future on it. Here is a popular recipe for launching a successful B2B software startup:. Build a great product that solves a real problem. Put together an awesome website. Invest in SEO (organic search) and/or PPC (paid search). Capture tons of leads from your website and close lots of deals. Live happily ever after…. Pretty easy, isn’t it? If you are lucky enough to have it work that way, power to you!
MarketCapture Blog: Before you build your new website… 4 things to keep in mind
http://blog.marketcapture.com/2011/09/before-you-build-your-new-website-four.html
An idea-exchange for B2B software marketing executives. Monday, September 05, 2011. Before you build your new website… 4 things to keep in mind. Start with a strategy, not design. Practical tip #1: if your website company is not asking you these questions before starting your website project, that's a red flag. Don’t fall into the SEO trap. In this Marketing Experiments article (page 68). Which pages are most visited by target buyers? Which offers and content assets lead target buyers to take action?
MarketCapture Blog: A Different Kind of Marketing
http://blog.marketcapture.com/2009/01/different-kind-of-marketing.html
An idea-exchange for B2B software marketing executives. Monday, January 19, 2009. A Different Kind of Marketing. Today I participated in a kickoff meeting for a pro bono project I have signed up for through the Taproot Foundation. An organization that matches the needs of non-profit organizations with volunteering professionals. I will be working with four other marketing professionals to help the Whittier Street Health Center. Life's most persistent and urgent question is, 'What are you doing for others?
MarketCapture Blog: Lessons from the Obama Campaign
http://blog.marketcapture.com/2009/04/lessons-from-obama-campaign.html
An idea-exchange for B2B software marketing executives. Wednesday, April 01, 2009. Lessons from the Obama Campaign. Just heard a great presentation given by David Plouffe, Obama's Campaign Manager at the Digital Marketing World virtual conference. Here are the keys to success based on his presentation:. Keep a consistent message. Reach out to people through multiple channels (web, e-mail, text, twitter, etc.). Make information available: there is no such thing as too much information. Top 3 Popular Posts.
MarketCapture Blog: Can you double your sales this year?
http://blog.marketcapture.com/2012/04/can-youdouble-your-sales-this-year-i.html
An idea-exchange for B2B software marketing executives. Sunday, April 15, 2012. Can you double your sales this year? I bet most of you can. It’s simply physics. You don’t put enough leads at the top of the funnel, you don’t get enough sales at the bottom. Yes, I am sure you can plug some of the holes in your leaky funnel and improve your conversion rates. But as long as your conversion rate is greater than zero, more leads at the top mean more sales at the bottom. First, do more. As we have shown before.
MarketCapture Blog: How Earnix Doubled Its Sales on the Heels of the Financial Crisis
http://blog.marketcapture.com/2011/02/how-earnix-doubled-its-sales-on-heels.html
An idea-exchange for B2B software marketing executives. Tuesday, February 08, 2011. How Earnix Doubled Its Sales on the Heels of the Financial Crisis. Let’s start with the numbers. Since the financial crisis hit in 2008, Earnix. Has doubled its sales, doubled the number of customers, and turned profitable. I asked Earnix CEO David Schapiro. To share with us some of the reasons the company has been able to pull off this impressive feat. Key to success #1: Focus on value to the customer. Our renewal rate i...
MarketCapture Blog: Additional lessons learned (or re-learned) in 2010
http://blog.marketcapture.com/2010/12/additional-marketing-lessons-learned-or.html
An idea-exchange for B2B software marketing executives. Thursday, December 30, 2010. Additional lessons learned (or re-learned) in 2010. Here are a few additional lessons learned from our recent work and conversations with some very smart marketers ( see previous post. 1 Nail it before you scale it. Do we know who will buy our product? Are these people jumping up and down when they hear about it? More importantly, how much will they be willing to pay for it? Elementary, but so hard to do…. Contract betwe...
MarketCapture Blog: Marketing in a Downturn
http://blog.marketcapture.com/2008/12/marketing-in-downturn.html
An idea-exchange for B2B software marketing executives. Thursday, December 04, 2008. Marketing in a Downturn. The first thing that comes to mind when you think about marketing during an economic downturn is why bother. Nobody buys anyways, so why do we need any marketing? On a second thought, is this really the case? We now know that the US has been in a recession since the end of 2007. Does it mean that nobody bought anything? So what should a software marketer do? First order of business is to use this...
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An experiment in mathematical models of conflict and cooperation between intelligent, rational decision-makers. Record Keeping Archives (Updated Through 8/5/15). Expected value vs. Expected growth. The Tale of the Fish and the Pro: Squandering profits. Evolution of My Process. The Tale of the Fish and the Pro: Squandering profits. 6338-(56.62 x 1.1)= 1.098 x 1,000= $1,098. January 23, 2015 Categories: Sports Betting Advice. Common sports betting mistakes. Sports Betting Quick Tips. I want to take the tim...
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Digital Market Automation | Market Capture Tools
Made for todays omni channel digital marketing lifecycle, Market Capture Tools provides you with the right mix of tools for your B2B marketing campaigns. To get the right mix of leads to prime your funnel, make list requests or request specific market research to be done by our experts. Our platform assembles all your data in collaboratively managed projects allowing you to share content between campaigns and teams. We also offer direct marketing services. Services Direct Marketing Offerings. Connect you...
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