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marketcapture | marketcapture.com Reviews

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blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog

An idea-exchange for B2B software marketing executives. Thursday, January 01, 2015. The Marketing of New Year’s. Last night I was witness to an amazing case study in marketing:. The product has a shelf life of just one second. It has no value. Yet it has millions (billions? Of followers worldwide and generates hundreds of billions of dollars each year. New Year’s Eve. I know Google is not all good and Coke is (maybe? Tuesday, January 01, 2013. The most important question you should ask in 2013. You can a...

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blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: Selling to the Middle?

http://blog.marketcapture.com/2008/03/selling-to-middle.html

An idea-exchange for B2B software marketing executives. Wednesday, March 05, 2008. Selling to the Middle? Much has been written about selling to the top. Here is one more evidence why you should. A recent McKinsey research. Labels: marketing and sales. Subscribe to: Post Comments (Atom). I started MarketCapture with the goal of helping technology companies put in place marketing programs that can effectively support their sales goals while working within their budget and resource constraints.

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: SEO: Don’t bet your future on it

http://blog.marketcapture.com/2012/09/seo-dont-bet-your-future-on-it.html

An idea-exchange for B2B software marketing executives. Sunday, September 09, 2012. SEO: Don’t bet your future on it. Here is a popular recipe for launching a successful B2B software startup:. Build a great product that solves a real problem. Put together an awesome website. Invest in SEO (organic search) and/or PPC (paid search). Capture tons of leads from your website and close lots of deals. Live happily ever after…. Pretty easy, isn’t it? If you are lucky enough to have it work that way, power to you!

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: Before you build your new website… 4 things to keep in mind

http://blog.marketcapture.com/2011/09/before-you-build-your-new-website-four.html

An idea-exchange for B2B software marketing executives. Monday, September 05, 2011. Before you build your new website… 4 things to keep in mind. Start with a strategy, not design. Practical tip #1: if your website company is not asking you these questions before starting your website project, that's a red flag. Don’t fall into the SEO trap. In this Marketing Experiments article (page 68). Which pages are most visited by target buyers? Which offers and content assets lead target buyers to take action?

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: A Different Kind of Marketing

http://blog.marketcapture.com/2009/01/different-kind-of-marketing.html

An idea-exchange for B2B software marketing executives. Monday, January 19, 2009. A Different Kind of Marketing. Today I participated in a kickoff meeting for a pro bono project I have signed up for through the Taproot Foundation. An organization that matches the needs of non-profit organizations with volunteering professionals. I will be working with four other marketing professionals to help the Whittier Street Health Center. Life's most persistent and urgent question is, 'What are you doing for others?

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: Lessons from the Obama Campaign

http://blog.marketcapture.com/2009/04/lessons-from-obama-campaign.html

An idea-exchange for B2B software marketing executives. Wednesday, April 01, 2009. Lessons from the Obama Campaign. Just heard a great presentation given by David Plouffe, Obama's Campaign Manager at the Digital Marketing World virtual conference. Here are the keys to success based on his presentation:. Keep a consistent message. Reach out to people through multiple channels (web, e-mail, text, twitter, etc.). Make information available: there is no such thing as too much information. Top 3 Popular Posts.

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: Can you double your sales this year?

http://blog.marketcapture.com/2012/04/can-youdouble-your-sales-this-year-i.html

An idea-exchange for B2B software marketing executives. Sunday, April 15, 2012. Can you double your sales this year? I bet most of you can. It’s simply physics. You don’t put enough leads at the top of the funnel, you don’t get enough sales at the bottom. Yes, I am sure you can plug some of the holes in your leaky funnel and improve your conversion rates. But as long as your conversion rate is greater than zero, more leads at the top mean more sales at the bottom. First, do more. As we have shown before.

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: How Earnix Doubled Its Sales on the Heels of the Financial Crisis

http://blog.marketcapture.com/2011/02/how-earnix-doubled-its-sales-on-heels.html

An idea-exchange for B2B software marketing executives. Tuesday, February 08, 2011. How Earnix Doubled Its Sales on the Heels of the Financial Crisis. Let’s start with the numbers. Since the financial crisis hit in 2008, Earnix. Has doubled its sales, doubled the number of customers, and turned profitable. I asked Earnix CEO David Schapiro. To share with us some of the reasons the company has been able to pull off this impressive feat. Key to success #1: Focus on value to the customer. Our renewal rate i...

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: Additional lessons learned (or re-learned) in 2010

http://blog.marketcapture.com/2010/12/additional-marketing-lessons-learned-or.html

An idea-exchange for B2B software marketing executives. Thursday, December 30, 2010. Additional lessons learned (or re-learned) in 2010. Here are a few additional lessons learned from our recent work and conversations with some very smart marketers ( see previous post. 1 Nail it before you scale it. Do we know who will buy our product? Are these people jumping up and down when they hear about it? More importantly, how much will they be willing to pay for it? Elementary, but so hard to do…. Contract betwe...

blog.marketcapture.com blog.marketcapture.com

MarketCapture Blog: Marketing in a Downturn

http://blog.marketcapture.com/2008/12/marketing-in-downturn.html

An idea-exchange for B2B software marketing executives. Thursday, December 04, 2008. Marketing in a Downturn. The first thing that comes to mind when you think about marketing during an economic downturn is why bother. Nobody buys anyways, so why do we need any marketing? On a second thought, is this really the case? We now know that the US has been in a recession since the end of 2007. Does it mean that nobody bought anything? So what should a software marketer do? First order of business is to use this...

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