marketing614dbodurka.wordpress.com
marketing614dbodurka | Just another WordPress.com site
Just another WordPress.com site. Marketing Objective/Source of Volume. February 25, 2012. Below is where I netted out with the metrics to keep track of how we are actually doing. The first analysis is all of the possible key experiences and the associated metrics and the second contains the key experience factors and key metrics (both customer and operational). February 24, 2012. And now…my thoughts on channel alignment:. February 24, 2012. February 24, 2012. While not as efficient a medium as digital, p...
marketing614dkory.blogspot.com
marketing614_dkory
Saturday, April 24, 2010. For my final post, I want to talk a little bit about the 4 Ps of my marketing plan. After completing the product portfolio matrix, I was able to identify 5 main Play 60 products, their attributes, and their relative importance. My list of products (in order of importance) follows:. 4 Play 60 challenge: this is an online planner that encourages children to log the time spent doing physical activities and helps them track their progress. In conclusion, I want to thank all of you w...
marketing614hadiyahm.wordpress.com
marketing614hadiyahm | Hadiyah's MKT 614 Blog
Hadiyah's MKT 614 Blog. Posted by: Hadiyah's MKT 614 Blog. February 24, 2012. Evaluating the channels: Product and Information Flow. CentriCycle will have to consider the potential barrier of the Indian government for getting the product to consumers. Posted in Marketing Plan Pages. Posted by: Hadiyah's MKT 614 Blog. February 24, 2012. The communications plan will emphasize the search. Attribute of the product by building awareness. Posted in Marketing Plan Pages. Posted by: Hadiyah's MKT 614 Blog. I hav...
marketing614hpacheco.wordpress.com
marketing614hpacheco | Just another WordPress.com site
Just another WordPress.com site. Week 4 – Feature-Benefit Laddering and Progress. February 13, 2012. The impact-people team has greatly appreciated the opportunity to reflect on how it will translate the ambitious undertaking into a social marketing plan. From the 4Bs to Feature-Benefit Laddering, the team has leapfrogged to some critical realizations. We aim to attract students whom currently rely on traditional job search platforms, are frustrated with the existing offering, could benefit from the impa...
marketing614janaiyaj.blogspot.com
Marketing614_janaiyaj
Sunday, April 25, 2010. Sunday Morning Social Marketing - Final Blog! So I had planned to do Saturday night Social Marketing to wrap up my project but a ferocious rain storm knocked my power out last night! Delta Sigma Theta Sorority Inc. Delta GEMS Program. The program is for at-risk adolescent females age 14-18). Skill at Fostering Collaborative Relationships. Does this sound like a skill and not a benefit? Goal is to reduce STD infection in African American female adolescents through normalizing.
marketing614jhacho.blogspot.com
marketing614_jhacho
Thursday, April 22, 2010. I was thinking about my slogan the other day, in terms of how would I incorporate my DV and MV at the same time in a concise slogan. Actually, before I talk about my slogan, I first have to talk about my final MV and DV. Well, I reread our Big Picture textbook again and wrote down specifically that I virtually have 2 ways to go about this:. Be a new category leader in “Exercise time-efficiently”. Main Variable thus will be “Time-efficient exercise”. Again, as I talked about in a...
marketing614josea.blogspot.com
Working on a Social Marketing Plan
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, April 25, 2010. This afternoon I put the finishing touches on the paper and submitted it to the professor. I'm pretty happy with how it turned out, but would love any feedback you have concerning the paper. You can download the pdf at the link below. Link to Marketing Paper. Friday, April 23, 2010. Preview of my final work. Sunday, April 18, 2010. Before the c...
marketing614karamdav.wordpress.com
marketing614karamdav | causing a happiness shift
Causing a happiness shift. February 24, 2012. Thanks for coming on this adventure with me. I’ve learned a lot about the challenges inherent in trying to market something as intangible as happiness using a big picture framework. If you’re interested in learning more about my final marketing plan for the Happiness Initiative, check out the Pages in the Nav bar above. Each Big Picture link goes to that section of my marketing plan. More on Disney as a CSR Partner…. February 20, 2012. February 19, 2012.
marketing614kingjere.blogspot.com
marketing614_kingjere
Sunday, April 18, 2010. Marketing is the least of my worries. So if we are going to do an image communication objective to support a retention / stimulate demand marketing objective how do we measure the shift in customer perception? Is simply tracking the number of repeat customers enough? Can we even do that? Maybe this is the right approach continue the calendar because that is who we are but focus on the apparel because it overcomes many of the objections to the calendar. Friday, April 16, 2010.
marketing614kkliu.wordpress.com
marketing614kkliu « Just another WordPress.com site
Just another WordPress.com site. Linking benefits to metrics. Different positioning benefits require different metrics. Since the U-Car position is in the luxury sector, metrics should be associated to customer service, experience and ease. The customer experience starts from the search all the way to the end of the life of the U-Car with its owner. The post-purchase evaluation will extend to the end of the car’s life, and the use/servicing is also from buy to end of life. Looking back at CSR…. Autobody ...
marketing614klttlfld.wordpress.com
marketing614klttlfld | A graduate venture into social marketing
A graduate venture into social marketing. February 24, 2012. Of course, no strategy goes implemented without it being evaluated thereafter. The following strategy-integrated metrics should be practiced (in order, from top to bottom):. Detailing the customer experience. Articulating the positioning benefit throughout the customer experience. Setting operational metrics (known as “input” metrics). Setting evaluation metrics (known as “output” metrics), AND. February 22, 2012. Thoughts on Channel Alignment.
