marketing614kkliu.wordpress.com
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marketing614kkliu « Just another WordPress.com site | marketing614kkliu.wordpress.com Reviews
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About « marketing614kkliu
https://marketing614kkliu.wordpress.com/about
Just another WordPress.com site. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out.
MARKETING OBJECTIVE « marketing614kkliu
https://marketing614kkliu.wordpress.com/marketing-objective
Just another WordPress.com site. Before: I’ve never thought to reduce emission by decreasing cars I buy. After: I can and want to buy a car that will change and grow with me. 1% conversion. Before: I don’t buy alternative versions to the normal car. After: I now will buy this anthropomorphicar. 10% conversion. Key Metrics: # of buyers and dollar sales attributed to sale of car. Before: I like EVs and I believe they are the future. After: Anthropomorphicar is the better alternative. 15% conversion. You ar...
rethinking the marketing objective « marketing614kkliu
https://marketing614kkliu.wordpress.com/2012/02/14/rethinking-the-marketing-objective
Just another WordPress.com site. Rethinking the marketing objective. This entry was posted in Uncategorized. Thinking about the marketing objective. Search, Experience, Credence →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out.
Product channels? « marketing614kkliu
https://marketing614kkliu.wordpress.com/2012/02/24/product-channels
Just another WordPress.com site. Since the government is currently giving financial incentives for consumers who buy hybrids and EVs, we can figure that the government will also very likely subsidize the anthropomorphicar, or U-Car. (anthropomorphicar too much of a mouthful. U-Car is more consumer friendly, catchy). The government can also act as a info sharing channel through their websites in explaining the benefits. This entry was posted in Uncategorized. Looking back at CSR…. Enter your comment here.
COMMUNICATIONS PLAN « marketing614kkliu
https://marketing614kkliu.wordpress.com/communications-plan
Just another WordPress.com site. Stage 2: Generate Alternatives (search). Stage 3: Comparison (through search). One comment on “ COMMUNICATIONS PLAN. February 19, 2012 at 2:51 pm. I think testimonials will be a major factor in gaining new customers for this type of product. It definitely makes sense to have word of mouth and the internet as key points of your communications channel. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:.
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marketing614cyarina.wordpress.com
5 – Box | marketing614cyarina
https://marketing614cyarina.wordpress.com/2012/02/12/5-box
2 Marketing Objective and Source of Volume. Search, Experience, Credence →. February 12, 2012 · 1:58 am. 5 – Box. When my mom is sick, we deal with it. I cover for her until she feels well enough to do her normal jobs around the house. I only need to get treatment if I get really sick. If I need to know what is wrong, or if things get really bad, I will either go to the local Ayurvadic doctor or go to the main hospital which is often greater than 15 miles away. Steal share from doing nothing. Steal share...
marketing614cyarina.wordpress.com
4 P’s | marketing614cyarina
https://marketing614cyarina.wordpress.com/2012/02/24/4-ps
2 Marketing Objective and Source of Volume. February 24, 2012 · 10:01 pm. See first blog post. Donor: we want to provide an outlet to improve healthcare in India that is specific, transparent, and where their money has a large impact. We will use any donations to fund our efforts in India. You can see some of the work on this from the ECV. Donor: We will be applying to larger grants, but we plan to ask for initial donations of $100-$150 donations from our donors, as indicated by our ECV. Beneficiary: the...
marketing614cyarina.wordpress.com
ECV | marketing614cyarina
https://marketing614cyarina.wordpress.com/2012/02/24/ecv
2 Marketing Objective and Source of Volume. 4 P’s →. February 24, 2012 · 8:20 pm. This is the ECV for the donor. Below is the ECV for the beneficiary. Keep in mind with the dollar values that I am targeting people that earn about $1-2/day. 4 P’s →. One response to “. February 25, 2012 at 12:46 am. Are there other costs besides pain of getting blood drawn? Like wrong diagnoses which leads to wrong treatments, which could equate the process to not having the diagnosis in the first place?
marketing614cyarina.wordpress.com
Metrics | marketing614cyarina
https://marketing614cyarina.wordpress.com/2012/02/24/metrics
2 Marketing Objective and Source of Volume. February 24, 2012 · 10:05 pm. Need for rural diagnosis. Visits to CentriCycle website. Questions asked on online FAQ. Number of visits to website. Number of steps to donate. Number of steps to donate. Percent of people on website who donate. Number of steps to donate. Number of repeat users, possible survey. Surveys performed in schools? Ability to get a hold of CentriCycle representatives. Ask question to community leaders. Effect on getting better.
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marketing614janaiyaj.blogspot.com
Marketing614_janaiyaj
Sunday, April 25, 2010. Sunday Morning Social Marketing - Final Blog! So I had planned to do Saturday night Social Marketing to wrap up my project but a ferocious rain storm knocked my power out last night! Delta Sigma Theta Sorority Inc. Delta GEMS Program. The program is for at-risk adolescent females age 14-18). Skill at Fostering Collaborative Relationships. Does this sound like a skill and not a benefit? Goal is to reduce STD infection in African American female adolescents through normalizing.
marketing614jhacho.blogspot.com
marketing614_jhacho
Thursday, April 22, 2010. I was thinking about my slogan the other day, in terms of how would I incorporate my DV and MV at the same time in a concise slogan. Actually, before I talk about my slogan, I first have to talk about my final MV and DV. Well, I reread our Big Picture textbook again and wrote down specifically that I virtually have 2 ways to go about this:. Be a new category leader in “Exercise time-efficiently”. Main Variable thus will be “Time-efficient exercise”. Again, as I talked about in a...
marketing614josea.blogspot.com
Working on a Social Marketing Plan
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, April 25, 2010. This afternoon I put the finishing touches on the paper and submitted it to the professor. I'm pretty happy with how it turned out, but would love any feedback you have concerning the paper. You can download the pdf at the link below. Link to Marketing Paper. Friday, April 23, 2010. Preview of my final work. Sunday, April 18, 2010. Before the c...
marketing614karamdav.wordpress.com
marketing614karamdav | causing a happiness shift
Causing a happiness shift. February 24, 2012. Thanks for coming on this adventure with me. I’ve learned a lot about the challenges inherent in trying to market something as intangible as happiness using a big picture framework. If you’re interested in learning more about my final marketing plan for the Happiness Initiative, check out the Pages in the Nav bar above. Each Big Picture link goes to that section of my marketing plan. More on Disney as a CSR Partner…. February 20, 2012. February 19, 2012.
marketing614kingjere.blogspot.com
marketing614_kingjere
Sunday, April 18, 2010. Marketing is the least of my worries. So if we are going to do an image communication objective to support a retention / stimulate demand marketing objective how do we measure the shift in customer perception? Is simply tracking the number of repeat customers enough? Can we even do that? Maybe this is the right approach continue the calendar because that is who we are but focus on the apparel because it overcomes many of the objections to the calendar. Friday, April 16, 2010.
marketing614kkliu.wordpress.com
marketing614kkliu « Just another WordPress.com site
Just another WordPress.com site. Linking benefits to metrics. Different positioning benefits require different metrics. Since the U-Car position is in the luxury sector, metrics should be associated to customer service, experience and ease. The customer experience starts from the search all the way to the end of the life of the U-Car with its owner. The post-purchase evaluation will extend to the end of the car’s life, and the use/servicing is also from buy to end of life. Looking back at CSR…. Autobody ...
marketing614klttlfld.wordpress.com
marketing614klttlfld | A graduate venture into social marketing
A graduate venture into social marketing. February 24, 2012. Of course, no strategy goes implemented without it being evaluated thereafter. The following strategy-integrated metrics should be practiced (in order, from top to bottom):. Detailing the customer experience. Articulating the positioning benefit throughout the customer experience. Setting operational metrics (known as “input” metrics). Setting evaluation metrics (known as “output” metrics), AND. February 22, 2012. Thoughts on Channel Alignment.
marketing614kpenni.blogspot.com
Marketing614_Kpenni
Friday, April 23, 2010. Thursday, April 22, 2010. Wednesday, April 21, 2010. So, this blog is coming in pretty handy for my presentation and for my final paper. Since I've been posting weekly portions of my paper in my blog, I find I can copy and paste a lot of them into my final paper and then use peer comments to change things. I'll be posting about metrics and evaluation later today once I review notes from class. Tuesday, April 13, 2010. This is my rough draft I've got so far:. Support group for anyo...
marketing614kwitting.wordpress.com
marketing614kwitting | Just another WordPress.com site
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Execution Part 3: Evaluating Channels. February 25, 2012.
marketing614laracha.blogspot.com
marketing614_laracha
Monday, April 19, 2010. I've been struggling with several of the possible communications objectives since our last social marketing class. First I considered Basic Awareness. Because Gift of Life definitely needs to increase their general brand awareness. I am conducting a survey to find out how many transient Michigan students recognize the brand, but my guess is that the answer will be 'few'. I threw out Top of Mind. I've settled (for now) on an Information Objective. I've been highlighting. This o...
marketing614lathamr.wordpress.com
marketing614lathamr | Just another WordPress.com site
Just another WordPress.com site. Waste Food as a Social Venture? February 25, 2012. Everything about the lunch experience at the Waist Not cafe needs to relate back to the dynamic variable of “less wasteful”. This includes experiential features such as selectable portion size and search features such as the calorie count of each portion. The Waist Not needs to make sure that they are situated in close proximity to both downtown lunch patrons, and the Food Co-op that they are getting food from. Get every ...