marketing614kwitting.wordpress.com
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marketing614kwitting.wordpress.com
Marketing Objective & Source of Volume | marketing614kwitting
https://marketing614kwitting.wordpress.com/marketing-objective-source-of-volume-2
Just another WordPress.com site. Marketing Objective and Source of Volume. Marketing Objective and Source of Volume. Source of Volume (SOV):. The 4Bs analysis below describes the customer (Bodies), their current and future Beliefs and Behaviors, and the Benefits which will accrue from their use of T-Sound: (. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your Twitter account. ( Log Out.
Execution Part 3: Evaluating Channels | marketing614kwitting
https://marketing614kwitting.wordpress.com/2012/02/25/execution-part-3-evaluating-channels
Just another WordPress.com site. Marketing Objective and Source of Volume. Execution Part 3: Evaluating Channels. Execution Part 3: Evaluating Channels. February 25, 2012. Note: In the following, GE DHG stands for General Electric’s signature CSR program, Developing Health Globally. For T-Sound: (my apologies for the lack of visual sophistication). GE DHG Program (District Hospitals). Village Medical Supply Stores. Village Medical Supply Stores. Training of GE DHG staff. GE DHG District Hospitals. Using ...
marketing614kwitting | marketing614kwitting
https://marketing614kwitting.wordpress.com/author/marketing614kwitting
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Execution Part 3: Evaluating Channels. February 25, 2012.
Metrics | marketing614kwitting
https://marketing614kwitting.wordpress.com/2012/02/29/metrics
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Leave a Reply Cancel reply. Enter your comment here.
Feature-Benefit-Value Laddering | marketing614kwitting
https://marketing614kwitting.wordpress.com/2012/02/15/feature-benefit-value-laddering
Just another WordPress.com site. Marketing Objective and Source of Volume. February 15, 2012. The Feature-Benefit-Ladder below illustrates how T-Sound’s features engender its benefits, which in turn connect to a main value of village health care workers (the Target Audience). The asterisks represent the features which differentiate T-Sound from other portable ultrasounds already on the market (as described in the previous post). Since I have chosen an Acquisition/Stimulate Demand approach, it is ...
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marketing614akmadriz.wordpress.com
Fundamental Entity and Goals | marketing614akmadriz
https://marketing614akmadriz.wordpress.com/2012/02/24/fundamental-entity-and-goals
Just another WordPress.com site. Laquo; Marketing Objectives. Fundamental Entity and Goals. February 24, 2012. I had originally posted about core competence, without first discussing the Fundamental Entity (FE) of the organization. So I’ll do a little backtracking…. Fundamental Entity gets at the question, “Who are we? To reduce food waste at local restaurants and grocery stores and redistribute the food to feed the needy. With this in mind, I propose the following:. What business are we in? In this case...
marketing614akmadriz.wordpress.com
Source of Volume | marketing614akmadriz
https://marketing614akmadriz.wordpress.com/2012/02/24/source-of-volume
Just another WordPress.com site. Laquo; Fundamental Entity and Goals. Feature Benefit Value Mapping. February 24, 2012. Or leave a trackback: Trackback URL. February 24, 2012 at 11:26 pm. Again, solid post. Not too many thoughts about how you can improve it. Any ideas about how you’ll sell the idea to restaurants? Perhaps making their participation somehow a badge of honor/distinction? This would probably require some education of the broader public (eg, restaurant/grocery patrons) as well.
marketing614akmadriz.wordpress.com
Feature Benefit Value Mapping | marketing614akmadriz
https://marketing614akmadriz.wordpress.com/2012/02/24/feature-benefit-value-mapping
Just another WordPress.com site. Laquo; Source of Volume. Strategic Focus – STP. Feature Benefit Value Mapping. February 24, 2012. The feature-benefit value map (below) was tough to figure out because of the social venture slant. In the end, I decided that the features need to be targeted to the restaurants and grocery stores that are going to “buy in” to the Food Social so the features need to appeal to them. So here it is:. The ideal target customer. Or leave a trackback: Trackback URL. Your 5-box look...
marketing614akmadriz.wordpress.com
The 4 B’s | marketing614akmadriz
https://marketing614akmadriz.wordpress.com/2012/01/30/the-4-bs
Just another WordPress.com site. Laquo; Reducing Food Waste in our Community. The 4 B’s. January 30, 2012. Needs to narrow down their scope. Currently, there are too many goals and this has the potential of confusing both beneficiaries and donors. In order to minimize confusion, I propose a two-pronged mission:. To reduce food waste at local restaurants and grocery stores and redistribute the food to feed the needy. As a social ventrue, this is how I envision The Food Social. February 5, 2012 at 7:06 pm.
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marketing614karamdav.wordpress.com
marketing614karamdav | causing a happiness shift
Causing a happiness shift. February 24, 2012. Thanks for coming on this adventure with me. I’ve learned a lot about the challenges inherent in trying to market something as intangible as happiness using a big picture framework. If you’re interested in learning more about my final marketing plan for the Happiness Initiative, check out the Pages in the Nav bar above. Each Big Picture link goes to that section of my marketing plan. More on Disney as a CSR Partner…. February 20, 2012. February 19, 2012.
marketing614kingjere.blogspot.com
marketing614_kingjere
Sunday, April 18, 2010. Marketing is the least of my worries. So if we are going to do an image communication objective to support a retention / stimulate demand marketing objective how do we measure the shift in customer perception? Is simply tracking the number of repeat customers enough? Can we even do that? Maybe this is the right approach continue the calendar because that is who we are but focus on the apparel because it overcomes many of the objections to the calendar. Friday, April 16, 2010.
marketing614kkliu.wordpress.com
marketing614kkliu « Just another WordPress.com site
Just another WordPress.com site. Linking benefits to metrics. Different positioning benefits require different metrics. Since the U-Car position is in the luxury sector, metrics should be associated to customer service, experience and ease. The customer experience starts from the search all the way to the end of the life of the U-Car with its owner. The post-purchase evaluation will extend to the end of the car’s life, and the use/servicing is also from buy to end of life. Looking back at CSR…. Autobody ...
marketing614klttlfld.wordpress.com
marketing614klttlfld | A graduate venture into social marketing
A graduate venture into social marketing. February 24, 2012. Of course, no strategy goes implemented without it being evaluated thereafter. The following strategy-integrated metrics should be practiced (in order, from top to bottom):. Detailing the customer experience. Articulating the positioning benefit throughout the customer experience. Setting operational metrics (known as “input” metrics). Setting evaluation metrics (known as “output” metrics), AND. February 22, 2012. Thoughts on Channel Alignment.
marketing614kpenni.blogspot.com
Marketing614_Kpenni
Friday, April 23, 2010. Thursday, April 22, 2010. Wednesday, April 21, 2010. So, this blog is coming in pretty handy for my presentation and for my final paper. Since I've been posting weekly portions of my paper in my blog, I find I can copy and paste a lot of them into my final paper and then use peer comments to change things. I'll be posting about metrics and evaluation later today once I review notes from class. Tuesday, April 13, 2010. This is my rough draft I've got so far:. Support group for anyo...
marketing614kwitting.wordpress.com
marketing614kwitting | Just another WordPress.com site
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Execution Part 3: Evaluating Channels. February 25, 2012.
marketing614laracha.blogspot.com
marketing614_laracha
Monday, April 19, 2010. I've been struggling with several of the possible communications objectives since our last social marketing class. First I considered Basic Awareness. Because Gift of Life definitely needs to increase their general brand awareness. I am conducting a survey to find out how many transient Michigan students recognize the brand, but my guess is that the answer will be 'few'. I threw out Top of Mind. I've settled (for now) on an Information Objective. I've been highlighting. This o...
marketing614lathamr.wordpress.com
marketing614lathamr | Just another WordPress.com site
Just another WordPress.com site. Waste Food as a Social Venture? February 25, 2012. Everything about the lunch experience at the Waist Not cafe needs to relate back to the dynamic variable of “less wasteful”. This includes experiential features such as selectable portion size and search features such as the calorie count of each portion. The Waist Not needs to make sure that they are situated in close proximity to both downtown lunch patrons, and the Food Co-op that they are getting food from. Get every ...
marketing614mdoud.wordpress.com
marketing614mdoud | Fast-Deployment Educational Facilities: Making Education Possible
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Skip to secondary content. Marketing Objective and Source of Volume. Metrics, metrics, metrics. February 22, 2012. After this, I looked at linking metrics to benefits and created the following chart based on my beneficiaries’ “path to purchase”:. February 21, 2012. The flow of information seems to rely most heavily on EnsurEd and the CSR partner, Hewlett Packard, so hopefully this flow will be relatively smooth.
marketing614meghanke.wordpress.com
marketing614meghanke
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Execution, Part 3: Channels. February 25, 2012. HI’s value chain, as a flow of information:. Degree of end-customer power (1-5). Product, Place, Time. February 25, 2012. Exposure to billboard ad. After operational met...
marketing614melirod.blogspot.com
Marketing614_melirod
Wednesday, April 21, 2010. Communication Objective: Behavior or Information? I was initially convinced that my commuication objective was Behavior. After all, I want to get current donors to donate again. I'm now wondering if the communications objective should be information? I asked a few people the following question: What would get you to donate again to a cause you'e donated to in the past? Based on the answers I got I conclude the following for my project:. Checking that it all makes sense. As I wa...