marketing614kwitting.wordpress.com
marketing614kwitting | Just another WordPress.com site
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Execution Part 3: Evaluating Channels. February 25, 2012.
marketing614laracha.blogspot.com
marketing614_laracha
Monday, April 19, 2010. I've been struggling with several of the possible communications objectives since our last social marketing class. First I considered Basic Awareness. Because Gift of Life definitely needs to increase their general brand awareness. I am conducting a survey to find out how many transient Michigan students recognize the brand, but my guess is that the answer will be 'few'. I threw out Top of Mind. I've settled (for now) on an Information Objective. I've been highlighting. This o...
marketing614lathamr.wordpress.com
marketing614lathamr | Just another WordPress.com site
Just another WordPress.com site. Waste Food as a Social Venture? February 25, 2012. Everything about the lunch experience at the Waist Not cafe needs to relate back to the dynamic variable of “less wasteful”. This includes experiential features such as selectable portion size and search features such as the calorie count of each portion. The Waist Not needs to make sure that they are situated in close proximity to both downtown lunch patrons, and the Food Co-op that they are getting food from. Get every ...
marketing614mdoud.wordpress.com
marketing614mdoud | Fast-Deployment Educational Facilities: Making Education Possible
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Skip to secondary content. Marketing Objective and Source of Volume. Metrics, metrics, metrics. February 22, 2012. After this, I looked at linking metrics to benefits and created the following chart based on my beneficiaries’ “path to purchase”:. February 21, 2012. The flow of information seems to rely most heavily on EnsurEd and the CSR partner, Hewlett Packard, so hopefully this flow will be relatively smooth.
marketing614meghanke.wordpress.com
marketing614meghanke
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Execution, Part 3: Channels. February 25, 2012. HI’s value chain, as a flow of information:. Degree of end-customer power (1-5). Product, Place, Time. February 25, 2012. Exposure to billboard ad. After operational met...
marketing614melirod.blogspot.com
Marketing614_melirod
Wednesday, April 21, 2010. Communication Objective: Behavior or Information? I was initially convinced that my commuication objective was Behavior. After all, I want to get current donors to donate again. I'm now wondering if the communications objective should be information? I asked a few people the following question: What would get you to donate again to a cause you'e donated to in the past? Based on the answers I got I conclude the following for my project:. Checking that it all makes sense. As I wa...
marketing614osemenov.blogspot.com
Marketing614_osemenov
One student's blog about the experiences of creating a hypothetical, but hopefully awesome, social marketing campaign. Friday, April 23, 2010. Things that I have to keep in mind now: 9-26 males is a HUGE demographic range, and something that I knew, however a better way of stating it that seems less foreboding is "HPV vaccination eligible males" or even "males at risk for HPV" etc. So that is definitely a change I will make for my marketing plan. Also, any ideas (readers? Links to this post. Since my cam...
marketing614rmgodwin.blogspot.com
Marketing614_rmgodwin
Monday, April 12, 2010. Main Variable versus Dynamic Variable. In the Spring-Meadows case I have chosen Innovative Schools as the main variable and Community Integration as the dynamic variable. Since the heart of Spring-Meadows competitive advantage is centered on integration of the children and learning opportunities into the community, I have made this the dynamic variable. Spring-Meadows clearly shines in this regard and will stand out among the competition, especially against private schools. A dire...
marketing614rozendo.blogspot.com
Marketing614_rozendo
Insights into how best to approach a social marketing case: data and assumptions. April 26, 2010. A side comment about semantics. Should we call the active participants of a nonprofit activity as “beneficiaries”? But as I said, this is a side comment, since it is just like coming to a Finance class saying that shareholder value is more than just the equity money figure. Yeah, right. BP insights before defining FE. Nice Too bad that I only have 5 hours to complete the paper. Go keyboard, go. I feel like t...
marketing614sarahivy.blogspot.com
Marketing614_Sarahivy
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. Welcome to the Metrics (ok, cheap joke). I still need to go back and write about Collaborators and channel strategy, but in order to have something up on Metrics for tomorrow I am skipping ahead a little. Metrics: Key ongoing data collection in order to evaluate program success. Qualitative data collection ideas:. 4) After implementation of the promotional campaign for a period, have CAPS adm...
marketing614sheilaed.blogspot.com
Marketing614_sheilaed
Sunday, April 25, 2010. Final Tweaks and and learning something about myself. I met with the professor on Friday to review my project and today I'm working on incorporating her suggestions and finishing my paper. Prof Nordhielm's suggestions were very helpful and I'm planning to change or tweak:. My product description: My slides and write-up were light on the features, benefits, etc of each product. I'm going to go back to the post-it exercise for that. Monday, April 19, 2010. 8226; Annual giving. Consi...
