marketing614sarahivy.blogspot.com
Marketing614_SarahivyA (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan.
http://marketing614sarahivy.blogspot.com/
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan.
http://marketing614sarahivy.blogspot.com/
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Marketing614_Sarahivy | marketing614sarahivy.blogspot.com Reviews
https://marketing614sarahivy.blogspot.com
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan.
marketing614sarahivy.blogspot.com
Marketing614_Sarahivy: March 2010
http://marketing614sarahivy.blogspot.com/2010_03_01_archive.html
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Monday, March 29, 2010. A Change in Plans. MiTalk- University of Michigan Mental Health. I submitted a project proposal stating otherwise last week. but after meeting with Todd Sevig, Ph.D., the Director of Counseling and Psychological Services (CAPS) it looks like my project will be focusing on the promotion of MiTalk.org. Counseling and Psychological Services -MiTalk.org. Skill @ mental health services and outreach.
Marketing614_Sarahivy: STP with Redefined FE/Category
http://marketing614sarahivy.blogspot.com/2010/04/stp-with-redefined-fecategory.html
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. STP with Redefined FE/Category. This is a revision of the STP with the new FE of MiTalk.org (independant of CAPS), and Category- online mental health resources. Main vs. Dynamic Variables:. I could segment the UM population by year in school and focus on the group seeking services the least as a good area to gain new customers. Here are some segmentation variables: need for privacy, need for ...
Marketing614_Sarahivy: Some Thoughts & Challenges
http://marketing614sarahivy.blogspot.com/2010/04/some-thoughts-challenges.html
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. Some Thoughts and Challenges. Ok, so after getting some of your feedback it is looking like I might need to change my marketing objective. I am reluctant to do so since I have designated my fundamental entity as CAPS, which I would believe is the category leader in mental health services on the 3 UM Campuses. How many people use mental health services already? Though MiTalk is not independent...
Marketing614_Sarahivy: Get the Bullhorn! Communications Objective & Product
http://marketing614sarahivy.blogspot.com/2010/04/get-bullhorn-communications-objective.html
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. Communications Objective and Product. Communications objective, media and execution. I am struggling with deciding whether the communications objective is basic awareness, informational, or behavioral. I am pretty sure it isn't image and top-of-mind doesn't seem appropriate either since most people don't know much about MiTalk. Though there is a need to increase basic awareness. In speaking w...
Marketing614_Sarahivy: Welcome to the Metrics (ok, cheap joke)
http://marketing614sarahivy.blogspot.com/2010/04/welcome-to-metrics-ok-cheap-joke.html
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. Welcome to the Metrics (ok, cheap joke). I still need to go back and write about Collaborators and channel strategy, but in order to have something up on Metrics for tomorrow I am skipping ahead a little. Metrics: Key ongoing data collection in order to evaluate program success. Qualitative data collection ideas:. 4) After implementation of the promotional campaign for a period, have CAPS adm...
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marketing614meghanke.wordpress.com
marketing614meghanke
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Execution, Part 3: Channels. February 25, 2012. HI’s value chain, as a flow of information:. Degree of end-customer power (1-5). Product, Place, Time. February 25, 2012. Exposure to billboard ad. After operational met...
marketing614melirod.blogspot.com
Marketing614_melirod
Wednesday, April 21, 2010. Communication Objective: Behavior or Information? I was initially convinced that my commuication objective was Behavior. After all, I want to get current donors to donate again. I'm now wondering if the communications objective should be information? I asked a few people the following question: What would get you to donate again to a cause you'e donated to in the past? Based on the answers I got I conclude the following for my project:. Checking that it all makes sense. As I wa...
marketing614osemenov.blogspot.com
Marketing614_osemenov
One student's blog about the experiences of creating a hypothetical, but hopefully awesome, social marketing campaign. Friday, April 23, 2010. Things that I have to keep in mind now: 9-26 males is a HUGE demographic range, and something that I knew, however a better way of stating it that seems less foreboding is "HPV vaccination eligible males" or even "males at risk for HPV" etc. So that is definitely a change I will make for my marketing plan. Also, any ideas (readers? Links to this post. Since my cam...
marketing614rmgodwin.blogspot.com
Marketing614_rmgodwin
Monday, April 12, 2010. Main Variable versus Dynamic Variable. In the Spring-Meadows case I have chosen Innovative Schools as the main variable and Community Integration as the dynamic variable. Since the heart of Spring-Meadows competitive advantage is centered on integration of the children and learning opportunities into the community, I have made this the dynamic variable. Spring-Meadows clearly shines in this regard and will stand out among the competition, especially against private schools. A dire...
marketing614rozendo.blogspot.com
Marketing614_rozendo
Insights into how best to approach a social marketing case: data and assumptions. April 26, 2010. A side comment about semantics. Should we call the active participants of a nonprofit activity as “beneficiaries”? But as I said, this is a side comment, since it is just like coming to a Finance class saying that shareholder value is more than just the equity money figure. Yeah, right. BP insights before defining FE. Nice Too bad that I only have 5 hours to complete the paper. Go keyboard, go. I feel like t...
marketing614sarahivy.blogspot.com
Marketing614_Sarahivy
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. Welcome to the Metrics (ok, cheap joke). I still need to go back and write about Collaborators and channel strategy, but in order to have something up on Metrics for tomorrow I am skipping ahead a little. Metrics: Key ongoing data collection in order to evaluate program success. Qualitative data collection ideas:. 4) After implementation of the promotional campaign for a period, have CAPS adm...
marketing614sheilaed.blogspot.com
Marketing614_sheilaed
Sunday, April 25, 2010. Final Tweaks and and learning something about myself. I met with the professor on Friday to review my project and today I'm working on incorporating her suggestions and finishing my paper. Prof Nordhielm's suggestions were very helpful and I'm planning to change or tweak:. My product description: My slides and write-up were light on the features, benefits, etc of each product. I'm going to go back to the post-it exercise for that. Monday, April 19, 2010. 8226; Annual giving. Consi...
marketing614stroupe.blogspot.com
Marketing 614_stroupe
Saturday, April 24, 2010. I made some edits to my project: I now have 2 5-boxes although I am focusing on the 2nd. The 1st is about perception, 2nd is about importance and promotes behavior. Current do: I drive myself to work downtown in my car. Current belief: I don't know any better way to get to work. Customer proposition: getDowntown is a one-stop shop for every sustainable transportation option in Ann Arbor. Desired belief: There are sustainable transit options to fit my needs in in Ann Arbor. Avera...
Marketing614_suan
This blog is used for a course called Social Marketing at the Ross School of Business. There was an error in this gadget. Monday, April 19, 2010. Communication Objective and the key product attribute. During last week’s lecture, I thought my communication objective would be top-of-mind awareness, then I thought it was information, then I thought it was image/attitude, then behavioral! Sunday, April 11, 2010. Or accessibility to reliable information? Or quality of information? Dynamic Variable: Maybe the ...
marketing614tmransom.blogspot.com
MKT 614
Thursday, April 22, 2010. The foundation is trying to sell the behavior of safe driving to teenagers. By minimizing or eliminating cell phone usage while driving teens choose safe driving behaviors in lieu of distracted driving practices. Research - There are a great deal of statistics on the causes of traffic accidents, and numerous studies on the impact of various distractions, including cell phone usage, on driver reaction time and overall performance. It is much easier to identify cell phone usage an...
marketing614toruoya.wordpress.com
marketing614toruoya « Just another WordPress.com site
Just another WordPress.com site. Project Introduction : Telematics as an Emergency Aid for Drivers with Epilepsy. While listening to their presentations, the most interesting and challenging project to me was the Telematics as an Emergency Aid for Drivers with Epilepsy. The chart below is the overview of the entire project though the Big Picture framework. This simply explains the project as well as covers the integrated strategy-through-execution process. We must analyze the Core Competence. Strategic A...
