marketing614josea.blogspot.com
Working on a Social Marketing Plan: Metrics for the Marketing Plan
http://marketing614josea.blogspot.com/2010/04/metrics-for-marketing-plan.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, April 18, 2010. Metrics for the Marketing Plan. Update to Communication Objective. Before the campaign takes place, SADD would need to take baseline surveys to help identify the current state prior to the effect of marketing. SADD could do this with quantitative surveys (e.g. how many nights a week do you drink? How many drinks per night? Why or why not? Again...
marketing614josea.blogspot.com
Working on a Social Marketing Plan: Core Competence and Goal
http://marketing614josea.blogspot.com/2010/03/core-competence-and-goal.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, March 28, 2010. Core Competence and Goal. Now that I've settled on SADD working to minimize occurrences of binge drinking as the focus of my marketing plan, I've started to look at the core competence of SADD and what the goal for this program would be. Here are some thoughts in both areas. March 29, 2010 at 11:00 AM. April 25, 2010 at 12:21 PM. I like what yo...
marketing614josea.blogspot.com
Working on a Social Marketing Plan: Paper is finished!
http://marketing614josea.blogspot.com/2010/04/paper-is-finished.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, April 25, 2010. This afternoon I put the finishing touches on the paper and submitted it to the professor. I'm pretty happy with how it turned out, but would love any feedback you have concerning the paper. You can download the pdf at the link below. Link to Marketing Paper. Subscribe to: Post Comments (Atom). A side comment about semantics.
marketing614josea.blogspot.com
Working on a Social Marketing Plan: March 2010
http://marketing614josea.blogspot.com/2010_03_01_archive.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Wednesday, March 31, 2010. Hmmm That Did Not Work As Planned. On the other hand I could look at these choices with a Retention Marketing Objective, but my concern here is that I would be focusing then mainly on current drinkers or current responsible drinkers, which kind of misses the point I'm trying for in the marketing plan. Confused? I'd love to hear them! The 50%...
marketing614josea.blogspot.com
Working on a Social Marketing Plan: April 2010
http://marketing614josea.blogspot.com/2010_04_01_archive.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, April 25, 2010. This afternoon I put the finishing touches on the paper and submitted it to the professor. I'm pretty happy with how it turned out, but would love any feedback you have concerning the paper. You can download the pdf at the link below. Link to Marketing Paper. Friday, April 23, 2010. Preview of my final work. Sunday, April 18, 2010. Before the c...
marketing614josea.blogspot.com
Working on a Social Marketing Plan: Preview of my final work
http://marketing614josea.blogspot.com/2010/04/preview-of-my-final-work.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Friday, April 23, 2010. Preview of my final work. Link to PDF of my Marketing Plan Presentation. April 23, 2010 at 9:14 AM. I tried opening your pdf but it says its not available. Good luck with your presentation! Subscribe to: Post Comments (Atom). A side comment about semantics. Communication Objective and the key product attribute. Social Marketing: The Big Picture.
marketing614josea.blogspot.com
Working on a Social Marketing Plan: Final Leg!
http://marketing614josea.blogspot.com/2010/04/final-leg.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Friday, April 23, 2010. Subscribe to: Post Comments (Atom). A side comment about semantics. Communication Objective and the key product attribute. Social Marketing: The Big Picture. View my complete profile. Preview of my final work. Metrics for the Marketing Plan. Through Three Stages, A Path Becomes Clear.
marketing614josea.blogspot.com
Working on a Social Marketing Plan: Hmmm That Did Not Work As Planned
http://marketing614josea.blogspot.com/2010/03/hmmm-that-did-not-work-as-planned.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Wednesday, March 31, 2010. Hmmm That Did Not Work As Planned. On the other hand I could look at these choices with a Retention Marketing Objective, but my concern here is that I would be focusing then mainly on current drinkers or current responsible drinkers, which kind of misses the point I'm trying for in the marketing plan. Confused? I'd love to hear them! Great t...
marketing614josea.blogspot.com
Working on a Social Marketing Plan: Through Three Stages, A Path Becomes Clear
http://marketing614josea.blogspot.com/2010/04/through-three-stages-path-becomes-clear.html
Working on a Social Marketing Plan. As part of Marketing 614, I'm putting together a marketing plan for the social good. This will be fun! Sunday, April 11, 2010. Through Three Stages, A Path Becomes Clear. So through four weeks of working on this marketing plan and I think I've finally lined up the different parts in an orientation that makes sense. The highlights are still:. Fundamental Entity - SADD (Students Against Drunk Driving). See the pdf of the. Product / Service -. Price seems straightforward ...
