marketing614toruoya.wordpress.com
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Communications, Product, Pricing « marketing614toruoya
https://marketing614toruoya.wordpress.com/2012/02/24/communications-product-pricing-2
Just another WordPress.com site. Communications, Product, Pricing. In class, we did a communications planning exercise as well as Estimated Consumer Value(ECV) exercise. Will be shared among the people for the experience part. After the product is launched and see actual data, then the number of car accidents can be explained as well. When considering the price of the product, we can calculate using a Estimated Consumer Value(ECV) concept. This entry was posted in Marketing TBP. Leave a Reply Cancel reply.
Segment/Target/Positioning « marketing614toruoya
https://marketing614toruoya.wordpress.com/2012/02/24/segmenttargetpositioning-2
Just another WordPress.com site. We also did a 5-box analysis exercise. Understanding the current belief/do and desire belief/do, we can understand what is necessary for the consumer’s proposition. This will work as the bridge to shift consumer’s current belief/do to desire belief/do. This entry was posted in Marketing TBP. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.
Marketing objective « marketing614toruoya
https://marketing614toruoya.wordpress.com/2012/02/24/marketing-objective
Just another WordPress.com site. Marketing Objective/Source or Volume. Since the product, the T-car, will be introduced new to the market, the marketing objective will be acquisition and source of volume will be stimulate demand. We will need to attract potential category users. This will be specifically the people with epilepsy who are currently not allowed to drive, or are allowed to drive, but do not drive since they are concerned about the safety of driving. This entry was posted in Marketing TBP.
Organizational Objective « marketing614toruoya
https://marketing614toruoya.wordpress.com/2012/02/24/organizational-objective
Just another WordPress.com site. In order to have a successful strategy, we need to have a clear Organizational Objective. We must analyze the Core Competence. One way to approach this is to start by analyzing the Strategic Asset. First, then derive to Core Competence. Strategic Asset is something the organization has. The organization will have the technology to develop the telematic system and the people who are able to lobby against the related authority to make things happen. Enter your comment here.
January « 2012 « marketing614toruoya
https://marketing614toruoya.wordpress.com/2012/01
Just another WordPress.com site. Monthly Archives: January 2012. In order to have a successful strategy, we need to have a clear Organizational Objective. We must analyze the Core Competence. One way to approach this is to start by analyzing the Strategic Asset. First, then derive to Core Competence. To be continued…. Project Introduction : Telematics as an Emergency Aid for Drivers with Epilepsy. Last week the first class for MKT614, Social marketing, kicked-off. While listening to their presentations, ...
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marketing614bmkidd.wordpress.com
STP tool | marketing614bmkidd
https://marketing614bmkidd.wordpress.com/2012/02/20/stp-tool
STP tool February 20, 2012. 8212; marketing614bmkidd @ 4:47 am. I have finally had some time to play around with the STP graphing tool. It allows you to explore the different benefits for both donors and beneficiaries in relation to competitors and level of importance. I found it a bit confusing at first, but very helpful once I started to plug in variables. Both have similar features to Progressive Plant Works, but different key focus areas. Here is the mission and key features of each organization:.
marketing614bmkidd.wordpress.com
Evaluation Metrics | marketing614bmkidd
https://marketing614bmkidd.wordpress.com/2012/02/22/evaluation-metrics
Evaluation Metrics February 22, 2012. 8212; marketing614bmkidd @ 1:54 am. One Response to “Evaluation Metrics”. February 22, 2012 at 8:56 pm. Great chart articulating each layer’s key experience factor and metrics. I assume the metrics written in the chart is the Donor’s or Beneficiariy’s metric, but how about the oeprational metric which the organization can control? Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).
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marketing614sarahivy.blogspot.com
Marketing614_Sarahivy
A (public health) student's blog for Social Marketing (MKT 614) @ University of Michigan. Sunday, April 18, 2010. Welcome to the Metrics (ok, cheap joke). I still need to go back and write about Collaborators and channel strategy, but in order to have something up on Metrics for tomorrow I am skipping ahead a little. Metrics: Key ongoing data collection in order to evaluate program success. Qualitative data collection ideas:. 4) After implementation of the promotional campaign for a period, have CAPS adm...
marketing614sheilaed.blogspot.com
Marketing614_sheilaed
Sunday, April 25, 2010. Final Tweaks and and learning something about myself. I met with the professor on Friday to review my project and today I'm working on incorporating her suggestions and finishing my paper. Prof Nordhielm's suggestions were very helpful and I'm planning to change or tweak:. My product description: My slides and write-up were light on the features, benefits, etc of each product. I'm going to go back to the post-it exercise for that. Monday, April 19, 2010. 8226; Annual giving. Consi...
marketing614stroupe.blogspot.com
Marketing 614_stroupe
Saturday, April 24, 2010. I made some edits to my project: I now have 2 5-boxes although I am focusing on the 2nd. The 1st is about perception, 2nd is about importance and promotes behavior. Current do: I drive myself to work downtown in my car. Current belief: I don't know any better way to get to work. Customer proposition: getDowntown is a one-stop shop for every sustainable transportation option in Ann Arbor. Desired belief: There are sustainable transit options to fit my needs in in Ann Arbor. Avera...
Marketing614_suan
This blog is used for a course called Social Marketing at the Ross School of Business. There was an error in this gadget. Monday, April 19, 2010. Communication Objective and the key product attribute. During last week’s lecture, I thought my communication objective would be top-of-mind awareness, then I thought it was information, then I thought it was image/attitude, then behavioral! Sunday, April 11, 2010. Or accessibility to reliable information? Or quality of information? Dynamic Variable: Maybe the ...
marketing614tmransom.blogspot.com
MKT 614
Thursday, April 22, 2010. The foundation is trying to sell the behavior of safe driving to teenagers. By minimizing or eliminating cell phone usage while driving teens choose safe driving behaviors in lieu of distracted driving practices. Research - There are a great deal of statistics on the causes of traffic accidents, and numerous studies on the impact of various distractions, including cell phone usage, on driver reaction time and overall performance. It is much easier to identify cell phone usage an...
marketing614toruoya.wordpress.com
marketing614toruoya « Just another WordPress.com site
Just another WordPress.com site. Project Introduction : Telematics as an Emergency Aid for Drivers with Epilepsy. While listening to their presentations, the most interesting and challenging project to me was the Telematics as an Emergency Aid for Drivers with Epilepsy. The chart below is the overview of the entire project though the Big Picture framework. This simply explains the project as well as covers the integrated strategy-through-execution process. We must analyze the Core Competence. Strategic A...
marketing614zajjour.wordpress.com
marketing614zajjour | Just another WordPress.com site
Marketing Objective and Source of Volume. Just another WordPress.com site. February 24, 2012. Look above, top header. Moving on to complete the PowerPoint, and with that, finis! It’s all in the SIMS: strategy-integrated metrics. February 24, 2012. Evaluating Channels & Alignment. February 23, 2012. ExecutePRICE, PLACE, PROMOTION. February 23, 2012. The Communications Plan Create awareness of brand recognition (3-10 exposures) information to the brand Generate buzz within the maternal healthcare-related n...
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