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Multi-Channel Marketing: 5 Key Success Factors for Implementation

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August 26, 2016 LEARNING SOLUTIONS. Multi-Channel Marketing: 5 Key Success Factors for Implementation. MCM in the Pharmaceutical Industry ı. Aiming to reach potential customers via multiple marketing channels, 77% of pharma companies increased their digital marketing budgets in 2015 (source: eConsultancy. But how many have been successful in the implementation? Let’s look at the 5 key factors to successfully implement digital in your marketing mix. 1 Strategy and Plan. Working within internal rules.

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The 7 Steps of a Key Account Management Plan

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October 26, 2016 LEARNING SOLUTIONS. The 7 Steps of a Key Account Management Plan. KAM in the Pharmaceutical industry. In the first part of this article, we discussed the different types of strategic accounts you can encounter in the pharmaceutical industry, detailing the 5 key success factors for your KAM strategy. Today, we are going to dig deeper into the distinct steps of a successful Key Account Management plan. How to implement a Key Account Management Plan. 3 UNDERSTAND THE DECISION-MAKING UNIT.

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Demystifying Multi-Channel Marketing for Better Training

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December 19, 2016 by Melanie Brown LEARNING SOLUTIONS. Demystifying Multi-Channel Marketing for Better Training. MCM Mix and Training in the Pharmaceutical Industry ı. You can't be a digital marketing expert, without any marketing expertise. Be wary of recent attention from digital experts which does not start and end with sound principles of marketing. Back to marketing basics. To better focus our organization’s future activities. Which marketing channels should be used? And how that content is best con...

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Pharma Blog | Training, eLearnings & Serious Games | Actando

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Demystifying Multi-Channel Marketing for Better Training. MCM Mix and Training in the Pharmaceutical Industry ı. You can't be a digital marketing expert, without any marketing expertise. Be wary of recent attention from digital experts which does not start. Actando Promotes Blended Learning with QuintilesIMS in Mexico. Blended Learning in the Pharmaceutical Industry. In partnership with QuintilesIMS. How to Integrate Segmentation and Targeting in your Business Strategy. KAM in the Pharmaceutical industry.

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The Segmentation and Targeting Process in the Pharmaceutical Industry

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October 17, 2016 LEARNING SOLUTIONS. The Segmentation and Targeting Process in the Pharmaceutical Industry. Segmentation and Targeting Process in the Pharmaceutical Industry. There used to be times when a simple 2-dimensional segmentation - typically potential / adoption. Was creating a competitive advantage and driving sales up. But now that everyone is using the same approach in segmentation and targeting, what is the real differentiation element and advantage? Predict our customer’s future behavior?

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How to Integrate Segmentation and Targeting in your Business Strategy

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November 07, 2016 LEARNING SOLUTIONS. How to Integrate Segmentation and Targeting in your Business Strategy. Segmentation and Targeting Integration in the Pharmaceutical Industry. In the first part of this article, we discussed the requirements and key factors for success of an effective segmentation and targeting process. Today, we will detail the different approaches you can adopt in order to segment and target the right customers. The 3 approaches for segmentation and targeting. 1 Hard data driven.

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Key Account Management in the Pharmaceutical Industry: A Modern Approach

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October 14, 2016 LEARNING SOLUTIONS. Key Account Management in the Pharmaceutical Industry: A Modern Approach. KAM in the Healthcare industry. In recent years, the prescribing power has shifted from the hands of the individual clinician and is now shared amongst groups, committees, or networks of medical, social, administrative, payer and patient representatives. The pharmaceutical industry’s response to this expansion of decision-making groups is the growing adoption of Key Account Management (KAM).

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Actando Promotes Blended Learning with QuintilesIMS in Mexico

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December 12, 2016 LEARNING SOLUTIONS. Actando Promotes Blended Learning with QuintilesIMS in Mexico. Blended Learning in the Pharmaceutical Industry. In partnership with QuintilesIMS. Mexico, Actando has hosted a special event to introduce its blended training model: a combination of eLearning and smart business simulations developed by experts of the pharmaceutical industry. A special event for the healthcare industry. Blended VS Traditional Learning. Check it out for yourself.

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Serious Games & Business Simulations for Marketing & Sales ı Actando

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Serious Games and Business Simulations for Marketing and Sales ı Actando. NEWS & VIEWS. Actando simulation helped us in successful implementation of account planning in our Key Account Management teams. Very attractive and effective way of building business awareness. Wojciech Duda. Training and Development Manager, Novartis Poland. Serious games are business simulations that effectively change mindsets in the shortest possible timeframe. SEGMENTATION AND TARGETING (LEVEL 2). They then have to build the ...

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Blended Learning for Marketing & Sales ı Actando

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Blended Learning for Marketing and Sales ı Actando. NEWS & VIEWS. Actando’s Coaching blended learning course enabled us to build and improve our coaching skills. During the programme you you learn to master the proper tools to develop teams and improve sales results. Claudio J. Camacho. Sales Director, Ferring Spain. No other method than a blended learning programme has a better impact on behavioural change, as it incorporates serious games and courses. SEGMENTATION AND TARGETING (LEVEL 2). Based on anon...