annafreinhard.wordpress.com
annareinhard | My PR Path
https://annafreinhard.wordpress.com/author/annafreinhard
September 26, 2014. I must apologize for my long absence from the blog. I have been pretty busy these last couple months and I’ve shamefully neglected to write. Anyway, let me fill you all in on what’s been going on with me. At the beginning of July, I applied for and was offered an incredible internship at a tech B2b marketing/pr/ad agency in Portland called McClenahan Bruer. Posted in Public Relations. June 24, 2014. Check out this awesome infographic about internships from Internmatch.com. June 9, 2014.
elementaita.com
ARK | The Value of Brand
http://www.elementaita.com/blog/value-brand
The Value of Brand. What is brand and why is it important? A question that ARK is all too familiar with being asked and always glad to answer. Occasionally, a few people switch off once they hear that we don’t print logos to stick on their company cars, or create banners saying one stop shop for fresh and tasty food to hang above their restaurant. That said, an increasing amount of companies are realizing the value of brands as an asset. With the investment Wananchi Online set up Wananchi Group. The comp...
johnbrandenburg.blogspot.com
Brandenburg on Branding: Your Business Card is CRAP!
http://johnbrandenburg.blogspot.com/2009/04/your-business-card-is-crap.html
Your Business Card is CRAP! Infotainer" Joel Bauer lays it out for us. Hope you enjoy this kind of humor. Posted by John Brandenburg. Subscribe to: Post Comments (Atom). Businessweek: Innovation and Design. Your Business Card is CRAP! Day at the DMV. Thinking Inside the Box. Putting the Brakes on Pontiac. What is a Brand? There was an error in this gadget.
johnbrandenburg.blogspot.com
Brandenburg on Branding: November 2009
http://johnbrandenburg.blogspot.com/2009_11_01_archive.html
A Seat at the Table: Inviting Design and Innovation into the Board Room. In a typical board room meeting all the decision makers are present. You have your executives, accountants, lawyers and managers. Occasionally you'll have somebody from marketing. Very rarely will you have somebody to represent design. While this may have worked for the old way of doing business, the new model requires businesses to consider design in order to stay ahead of the competition. Good design thinking in management would b...
johnbrandenburg.blogspot.com
Brandenburg on Branding: A Great Name
http://johnbrandenburg.blogspot.com/2009/04/great-name.html
It's been said, "A good name is more desirable than great riches" (Book of Proverbs). I firmly believe that. While a company reputation means a lot, having a good name can help move a company into a more competitive position. Of course there are many businesses who do well despite being saddled with a poor name. The regional bank BB&T. Though successful, in my opinion has a confusing name. Most people don't know that it stands for Branch Banking and Trust. Poor name: Piedmont Plastic Surgery. Also there...
johnbrandenburg.blogspot.com
Brandenburg on Branding: June 2009
http://johnbrandenburg.blogspot.com/2009_06_01_archive.html
Marketing and Branding—All the Same, Right? What's the difference between marketing and branding? A lot of people running their own business get these confused. Someone once said, Marketing is getting the word out; branding is creating the word. It's often tempting for business startups. Here is a great illustration about the difference between marketing, telemarketing, public relations, advertising, design and branding (by Marty. In his book ZAG. Posted by John Brandenburg. Links to this post.
johnbrandenburg.blogspot.com
Brandenburg on Branding: April 2009
http://johnbrandenburg.blogspot.com/2009_04_01_archive.html
Your Business Card is CRAP! Infotainer" Joel Bauer lays it out for us. Hope you enjoy this kind of humor. Posted by John Brandenburg. Links to this post. Day at the DMV. In my State of North Carolina, the Department of Motor Vehicles (DMV) is notorious for it's bad customer service. Having lived in the state for a few years, I've developed a strategy for surviving the bureaucracy. There were also reminders that only cash and North Carolina checks were valid forms of payment. When the uniformed DMV employ...
sakadodo.com
ARK | The Value of Brand
http://www.sakadodo.com/blog/value-brand
The Value of Brand. What is brand and why is it important? A question that ARK is all too familiar with being asked and always glad to answer. Occasionally, a few people switch off once they hear that we don’t print logos to stick on their company cars, or create banners saying one stop shop for fresh and tasty food to hang above their restaurant. That said, an increasing amount of companies are realizing the value of brands as an asset. With the investment Wananchi Online set up Wananchi Group. The comp...
sakadodo.com
ARK | Blog
http://www.sakadodo.com/blog
PROJECT MANAGER / Teaspoon Polisher. Working at ARK gives you the opportunity to work with some of the most creative people, and in a very exciting industry. We're perfectionists, and we all work hard. We enjoy time away from work too - that's usually when we get our most innovative ideas. Building Brands at ARK. As leading creative, strategy and design firm, we're always looking for passionate and talented individuals from around the world to join our growing team. Your responsibilities will include:.
brandmanifesto.wordpress.com
A desconstrução do planejamento | BrandManifesto
https://brandmanifesto.wordpress.com/2011/09/21/a-desconstrucao-do-planejamento
A desconstrução do planejamento. No nosso negócio, há histórias demais com pós-racionalização para fazer com que seus criadores pareçam mais inteligentes, para fabricar um sentido de ciência e lógica, e a mágica real da história geralmente se perde. A maioria das nossas melhores ideias aparece por acidente, e não acho que as agências deveriam se envergonhar disso. As melhores agências criam um ambiente onde esse tipo de acidente é incentivado . Esse trecho da entrevista do Jon Steel para o Unplanned.