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Qualitative Query | A veteran qualitative market researcher speaks outA veteran qualitative market researcher speaks out
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A veteran qualitative market researcher speaks out
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Qualitative Query | A veteran qualitative market researcher speaks out | nextstepconsult.wordpress.com Reviews
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A veteran qualitative market researcher speaks out
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Lie Witness News and the Validity of Market Research | Qualitative Query
https://nextstepconsult.wordpress.com/2013/04/24/mr-validity
A veteran qualitative market researcher speaks out. The “Art” of Qualitative M.R. Lie Witness News and the Validity of Market Research. April 24, 2013. I both love and hate the feature on the Jimmy Kimmel Live show that is called Lie Witness News . In this first clip. The interviewer asks questions related to the presidential inauguration and in this second clip. I chose the above two clips because they do show the flip side of this entertainment stunt. In the first clip a woman admits that she is ly...
Prius vs. Downton Abbey and the Value of Market Research | Qualitative Query
https://nextstepconsult.wordpress.com/2013/02/25/prius-vs-abbey
A veteran qualitative market researcher speaks out. The “Art” of Qualitative M.R. Prius vs. Downton Abbey and the Value of Market Research. February 25, 2013. In contrast, the ending of the last episode of season three of Downton Abbey is an example of an obvious lack of market research. (Spoiler alert if you do not want to know what happens in the final moments of this last season’s episode do not read further.). From → qualitative market research. Leave a Reply Cancel reply. Enter your comment here.
Linking Emotions, Needs and Behaviors – A New Qualitative MR Technique | Qualitative Query
https://nextstepconsult.wordpress.com/2014/08/24/a-new-qualitative-mr-technique
A veteran qualitative market researcher speaks out. The “Art” of Qualitative M.R. Linking Emotions, Needs and Behaviors – A New Qualitative MR Technique. August 24, 2014. A large number of the projects I do include an objective similar to:. Increase understanding of customer’s perceptions and needs. My recent investigation into a self-awareness technique called Adaptive Inquiry. In consultation with the creator of Adaptive Inquiry, Charles Jones, I created a set of emotion cards covering the full spectru...
A Vision of the Future of Marketing | Qualitative Query
https://nextstepconsult.wordpress.com/2013/04/30/future-of-marketing
A veteran qualitative market researcher speaks out. The “Art” of Qualitative M.R. A Vision of the Future of Marketing. April 30, 2013. McKinsey and Company just released this compelling report entitled The coming era of ‘on-demand’ marketing. From → big data. Larr; Lie Witness News and the Validity of Market Research. The Cutting Edge of Digital/Print Hybrids →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Enter y...
The “Art” of Qualitative M.R. | Qualitative Query
https://nextstepconsult.wordpress.com/qmr-101-series
A veteran qualitative market researcher speaks out. The “Art” of Qualitative M.R. The “Art” of Qualitative M.R. If you appreciate this quote from David Allen, you will also value the information in the articles that follow:. Small things, done consistently, in strategic places, create major impact. I hope that you find these articles to be useful. I invite you to share them freely. The “Art of Qualitative Market Research Curriculum. Chapter One – Setting Up a Study. Creating a Recruiting Screener. Chapte...
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Conducting Research with Medical Patients | Next Step Consulting
http://www.nextstepconsult.com/Article_11.php
Moderator to participant - "How do you know that the drug is really working for you? Participant/Patient - "After 10 years I have rediscovered my sense of humor.". Quote from market research project. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? While conducting these projects, I have disc...
Transplanting and Alkylaters | Next Step Consulting
http://www.nextstepconsult.com/Med_3.php
Dave's insight and patience with our sometimes challenging respondents (both patients and doctors) always reward us with the answers we need. Information Manager, Amgen. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? Telephone focus groups with national sampling of physicians. Conducted sim...
Client List | Next Step Consulting
http://www.nextstepconsult.com/client_list.php
The customer is the most important part of the production line. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? This partial list of clients shows Next Step Consulting's experience supporting the companies that lead in their fields. Harcourt Brace College Publishers.
Refine a Magazine | Next Step Consulting
http://www.nextstepconsult.com/Publish_2.php
Because Dave always rises to the challenges of our market research projects, I trust him to handle our more complex studies. VP Market Research, McDougal Littell. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? Refine the content and design of a magazine featuring ideas for new homes. Identi...
New Technology | Next Step Consulting
http://www.nextstepconsult.com/Tech_3.php
The services you provided were invaluable. We now feel confident that our subscription Web site meets our customers' needs, is easy to use and is superior to our competitors. VP Market Research, Meridian Creative Group. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? A series of mini-groups ...
About Dave Kreimer | Next Step Consulting
http://www.nextstepconsult.com/DaveKreimer.php
Dave is proactive and responsive, and is always committed to conducting high-quality research. I always know Dave will come through with flying colors. Consumer Research Manager, Meredith Corporation. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? About Next Step Consulting.
Refine Delivery System | Next Step Consulting
http://www.nextstepconsult.com/Med_1.php
Dave's insight and patience with our sometimes challenging respondents (both patients and doctors) always reward us with the answers we need. Information Manager, Amgen. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? A biotech company is preparing to release a drug for patients with rheumat...
Physician Advisory Board | Next Step Consulting
http://www.nextstepconsult.com/Med_4.php
Dave's insight and patience with our sometimes challenging respondents (both patients and doctors) always reward us with the answers we need. Information Manager, Amgen. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? Facilitation of Physician Advisory Board. After viewing several detailed p...
Device Testing | Next Step Consulting
http://www.nextstepconsult.com/Tech_2.php
The services you provided were invaluable. We now feel confident that our subscription Web site meets our customers' needs, is easy to use and is superior to our competitors. VP Market Research, Meridian Creative Group. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot?
New Textbook Program | Next Step Consulting
http://www.nextstepconsult.com/Publish_1.php
Because Dave always rises to the challenges of our market research projects, I trust him to handle our more complex studies. VP Market Research, McDougal Littell. Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? Develop a new middle school science textbook program, from concept to marketing.
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Conducting Research with Medical Patients. Documenting Research with a Highlight Video. Technology - Avoiding the Elephant Syndrome. Exposing Participants' Underlying Motivations. Finding the "Heart" in the Hard Data. Saving Time and Money. 3,000 For A Palm Pilot? It is the commonest of mistakes to consider that the limit of our power of perception is also the limit of all there is to perceive. Do not put your faith in what statistics say until you have carefully considered what they do not say. Next Ste...
Qualitative Query | A veteran qualitative market researcher speaks out
A veteran qualitative market researcher speaks out. The “Art” of Qualitative M.R. Linking Emotions, Needs and Behaviors – A New Qualitative MR Technique. August 24, 2014. A large number of the projects I do include an objective similar to:. Increase understanding of customer’s perceptions and needs. My recent investigation into a self-awareness technique called Adaptive Inquiry. In consultation with the creator of Adaptive Inquiry, Charles Jones, I created a set of emotion cards covering the full spectru...
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Increase Nursing Enrollment | Next Step Consultants
NSC recruits nursing students nation wide with the end in all goal of increasing nursing enrollment (online or on-campus). Our approach provides highly qualified leads and strategic growth. NSC holds strong connections with major health systems, community colleges, national and state wide nursing associations. Our process strategically introduces you. We make growth happen. To grow your Nursing Student Enrollment? A decision you will never look back on. A company with purpose. As a company, we absolutely...
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Connecting People and Performance. Yes - We Can! Leaders know how to LEAD. People actually respect one another. Employees are motivated; People aren’t afraid to tell the truth. People are held accountable. Managers don’t have to waste time with daily drama. We get projects done on time and on budget. Employees cooperate instead of compete. Teams focus on we instead of me. What is draining you? I am stressed out more than I should be. I want to feel less anxious. I want to appreciate my kids more.
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