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Nikkei Advertising Research Institute

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Nikkei Advertising Research Institute | Periodicals | NARI Report (Vol. 334)

http://www.nikkei-koken.com/periodicals/narireport1503.html

Http:/ www.warc.com/Default.asp? NARI Report (Vol. 334). Vol 334 (March 2015) Contents. University students give presentations on ideas for revitalizing newspapers. Presentations were based on data from surveys by the Japan Newspaper Publishers and Editors Association. Sixty percent of the leading advertisers are interested in using advertising technology. Survey on Advertiser Attitudes and Behavior (2015 edition). Over thirty percent of riders who see transit advertising access the ads while on the train.

2

Nikkei Advertising Research Institute | Surveys and Research | Forecast for Advertising Expenditure in FY2015 (Summary)

http://www.nikkei-koken.com/surveys/survey20.html

Forecast for Advertising Expenditure in FY2015 (Summary). Forecast for Advertising Expenditure in FY2015 (Summary). Advertising expenditure is expected to rise 1.7% in FY2015;. Steady growth supported by recovery in consumer spending. The Nikkei Advertising Research Institute (NARI) has forecast that advertising expenditures by domestic enterprises will rise 1.6% year-on-year in FY2015. Consumer Spending to Rebound on Improvements in Income. Television and the Internet Continue to be the Driving Force.

3

Nikkei Advertising Research Institute | Lectures and Symposiums | Events Held So Far

http://www.nikkei-koken.com/lectures/event23.html

Events Held So Far. Exploring Advertising and Marketing Trends 2015. February 12, 19 and 26, 2015. Time: First lecture 13:30 14:50 (venue opens at 13:00); second lecture 15:00 16:20. Nikkei Kayabacho Conference Room. Nikkei Kayabacho Annex, B1. Nihonbashi Kayabacho 2-6-1, Chuo-ku, Tokyo 103-0025. Forecast for Advertising Expenditure in FY2015. Senior Researcher, NARI. Creative Works that Move the Emotions. Takuma Takasaki, executive creative director, Communication Design Center, Dentsu Inc.

4

Nikkei Advertising Research Institute | Periodicals | NARI Report (Vol. 335)

http://www.nikkei-koken.com/periodicals/narireport1504.html

Http:/ www.warc.com/Default.asp? NARI Report (Vol. 335). Vol 335 (April 2015) Contents. An improvement in the corporate image of several leading corporations, including Google and Suntory. Report of Nikkei Corporate Image Survey (2014 Survey). 2014 saw a 2.9% decrease in the number of advertising inserts included with newspapers; the biggest fall occurred after the rise in the consumption tax rate. NTT Directory Services launches a special disaster response directory. Chugai Pharmaceutical Co., Ltd.

5

Nikkei Advertising Research Institute | Periodicals | Bulletin of Nikkei Advertising Research Institute (Vol. 280)

http://www.nikkei-koken.com/periodicals/bulletin280.html

Bulletin of Nikkei Advertising Research Institute (Vol. 280). Vol 280 (April/May 2015) Contents. Using Light Topography to Measure Reactions to TV Advertising among Identical Twins. A Discussion on the Adoption of New Methods for DTC Marketing. Exploring Whether Potential Patients Led to Websites by Targeted Advertising Saw a Doctor as a Result. Report on the Survey on Advertiser Attitude and Behavior. Advertiser Behavior in a Changing Advertising Environment. Ad Technology Measures Explained. Journal of...

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Nikkei Advertising Research Institute

January 31, 2018. Bulletin of Nikkei Advertising Research Institute. Vol 297 [February/March 2018]) published. December 1, 2017. Vol 367 [December 2017]) published. November 30, 2017. Bulletin of Nikkei Advertising Research Institute. Vol 296 [December 2017/January 2018]) published. November 1, 2017. Vol 366 [November 2017]) published. October 2, 2017. Vol 365 [October 2017]) published. October 2, 2017. Bulletin of Nikkei Advertising Research Institute. Vol 295 [October/November 2017]) published. Vol 356...

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日経広告研究所 NIKKEI ADVERTISING RESEARCH INSTITUTE

会員社専用 2015年度の広告費予測の見直し 詳細版 (PDF版 を会員専用ページにアップいたしました. 日経企業イメージ調査 について 2014年調査 報告書、販売中.

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