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Nikkei Advertising Research Institute | Periodicals | Bulletin of Nikkei Advertising Research Institute (Vol. 278)

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Bulletin of Nikkei Advertising Research Institute (Vol. 278). Vol 278 (December 2014/January 2015) Contents. Analysis of Media Exposure in Japan’s 47 Prefectures Uncovers an Unexpected Relationship between Where Consumers Live and Their Media Exposure. Advertising Control and Issues in China Today. Behavior after Reading Free Living Information Newspapers. How Women in Regional Cities Behave. Ad Spending of Leading Japanese Corporations. Examining What Advertising Expenditure Means for Corporations.

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Nikkei Advertising Research Institute | Lectures and Symposiums | Events Planned

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2015 Comprehensive Lecture Series. Series of 18 lectures starts Thursday, July 2. Dates: Thursday, July 2 to Tuesday, July 21, 2015. Seminar will be held six days between these dates, on Tuesdays and Thursdays. 13:20 13:30 Review of the day’s topics by a NARI researcher. 13:30 14:30 First lecture. 14:40 15:40 Second lecture. 15:50 16:50 Third lecture. Lectures on all dates July 2, 7, 9, 14, 16 and 21 will take place at these times. Doors open at 13:00 each time.). Nikkei Kayabacho Conference Room. 5 Insi...

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Nikkei Advertising Research Institute | Surveys and Research

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Forecast for Advertising Expenditure in FY2016 (Summary). Advertising Expenditure of Leading Corporations (FY2014). Revised Forecast for Advertising Expenditure in FY2015 (Summary). Forecast for Advertising Expenditure in FY2015 (Summary). Advertising Expenditure of Leading Corporations (FY2013). Revised Forecast for Advertising Expenditure for FY 2014 (Summary). Forecast for Advertising Expenditure in FY2014 (Summary). Revised Forecast for Advertising Expenditure for FY 2012 (Outline). Trends in adverti...

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Nikkei Advertising Research Institute | Periodicals | NARI Report (Vol. 337)

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Http:/ www.warc.com/Default.asp? NARI Report (Vol. 337). Vol 337 (June 2015) Contents. Trends in TV advertising revealed by major broadcasters’ balance sheets for FY2014. KDDI commercials now ranked No. 1 for liking, taking over the top spot for the first time in nine years. Compared to the previous year, inquiries received were down 9.4%, while the number of warnings issued rose by three. From the Japan Advertising Review Organization (JARO)’s report for FY2014. NARI 48th Annual General Meeting held.

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Nikkei Advertising Research Institute | Periodicals | NARI Report (Vol. 336)

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Http:/ www.warc.com/Default.asp? NARI Report (Vol. 336). Vol 336 (May 2015) Contents. Both usage frequency and user increase for the main SNS platforms is tapering off Suburban consumers tend to use the Line free messaging application. Seminar by the Social Media Committee, Web Advertising Bureau, Japan Advertisers Association. New three-year plan by the Japan Advertisers Association. Plan will promote the use of digital and social media. Advertising awards and ads chosen by consumers will be emphasized.

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Nikkei Advertising Research Institute | Lectures and Symposiums

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NARI Seminar: Exploring Advertising and Marketing Trends 2016. Events Held So Far. NARI Summer Seminar: Prospects for the Advertising Industry and Forecast of Advertising Expenditure for the Second Half of FY2015. All about Advertising: 2015 Comprehensive Lecture Series. NARI Seminar: Exploring Advertising and Marketing Trends 2015. NARI Summer Seminar: Prospects for the Advertising Industry and Forecast of Advertising Expenditure for the Second Half of FY2014. NARI Seminar: Exploring Advertising and Mar...

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Nikkei Advertising Research Institute | Publications

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Survey on Advertiser Attitudes and Behavior (2016 Edition). Report of Nikkei Corporate Image Survey (2015 Survey). General Course on Advertising Communications 2016 Theory and Case Studies. Advertising Expenditure of Leading Corporations (2015 CD-ROM Edition). Advertising Expenditure of Leading Corporations (2015 Edition). Advertising Whitepaper (2015 Edition). Report of Nikkei Corporate Image Survey (2014 Survey). Survey on Advertiser Attitude and Behavior (2015 Edition). General Course on Advertising 2...

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Nikkei Advertising Research Institute | Periodicals | Bulletin of Nikkei Advertising Research Institute (Vol. 281)

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Bulletin of Nikkei Advertising Research Institute (Vol. 281). Vol 281 (June/July 2015) Contents. The Consumer Behavior Process in Omni-channel Strategies. Comparative Analysis of Urban and Regional Areas. Market Mavens’ Discussion of Marketing to Consumers in Transit. Findings from the Lifestyles of People Living in the Greater Tokyo and Kansai Metropolitan Regions. What Types of Advertising Research Do University Students Conduct? New Ideas for the Types of Research Expected, with Examples. The Achievem...

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Nikkei Advertising Research Institute | Periodicals | Bulletin of Nikkei Advertising Research Institute (Vol. 279)

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Bulletin of Nikkei Advertising Research Institute (Vol. 279). Vol 279 (February/March 2015) Contents. The Impact of Privacy and Ubiquitousness on Mobile Coupons. An Examination of the Effects of Time Limits. Communication of Social Values to Encourage Purchase of Ethical Products. By Changing Price Acceptance after Showing Key Concepts. Characteristics of Corporate Advertising among B to B Companies. Dealing with Multiple Stakeholders. What’s the Best Way to Approach Consumers Today? Why Do We Share?