NOBODYSCROLLS.CO.UK

nobodyscrolls.co.uk | By Simon Plent Direct Marketing

By Simon Plent Direct Marketing. A new ‘nobody scrolls’ has emerged from the digital universe. This blog is ironically named Nobody Scrolls in honour of the digital, ahem, gurus who used to bleat at us constantly that ‘nobody scrolls’ on websites or emails despite massive evidence (and personal experience) to the contrary. Now of course it’s recognised that we all scroll. So they’ve invented a new ‘rule’ to spout at every opportunity. It’s “You must never say Click Here”. Again, this is a perfect example...

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nobodyscrolls.co.uk | By Simon Plent Direct Marketing | nobodyscrolls.co.uk Reviews

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By Simon Plent Direct Marketing. A new ‘nobody scrolls’ has emerged from the digital universe. This blog is ironically named Nobody Scrolls in honour of the digital, ahem, gurus who used to bleat at us constantly that ‘nobody scrolls’ on websites or emails despite massive evidence (and personal experience) to the contrary. Now of course it’s recognised that we all scroll. So they’ve invented a new ‘rule’ to spout at every opportunity. It’s “You must never say Click Here”. Again, this is a perfect example...

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nobodyscrolls.co.uk | By Simon Plent Direct Marketing | nobodyscrolls.co.uk Reviews

https://nobodyscrolls.co.uk

By Simon Plent Direct Marketing. A new ‘nobody scrolls’ has emerged from the digital universe. This blog is ironically named Nobody Scrolls in honour of the digital, ahem, gurus who used to bleat at us constantly that ‘nobody scrolls’ on websites or emails despite massive evidence (and personal experience) to the contrary. Now of course it’s recognised that we all scroll. So they’ve invented a new ‘rule’ to spout at every opportunity. It’s “You must never say Click Here”. Again, this is a perfect example...

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email marketing Archives | nobodyscrolls.co.uk

http://www.nobodyscrolls.co.uk/category/email-marketing

By Simon Plent Direct Marketing. Category Archives: email marketing. A new ‘nobody scrolls’ has emerged from the digital universe. This blog is ironically named Nobody Scrolls in honour of the digital, ahem, gurus who used to bleat at us constantly that ‘nobody scrolls’ on websites or emails despite massive evidence (and personal experience) to the contrary. Now of course it’s recognised that we all scroll. So they’ve invented a new ‘rule’ to spout at every opportunity. Again, this is a perfect example o...

2

marketing Archives | nobodyscrolls.co.uk

http://www.nobodyscrolls.co.uk/category/marketing

By Simon Plent Direct Marketing. Excuse me, madam: where might I meet a millennial? Sigh, as they say in the online forums. In marketing circles, real or virtual, you can’t move for people blathering on about millennials about the moment. And how to target millennials. And what millennials want to buy. And what millennials think. (And magazines are full of it, too.). There are two problems with this. Two, nobody seems able to say WHY this group is so important in any objective way. They don’t s...Take th...

3

Good copywriter, bad copywriter – what's the difference? | nobodyscrolls.co.uk

http://www.nobodyscrolls.co.uk/good-copywriter-bad-copywriter-whats-difference

By Simon Plent Direct Marketing. Good copywriter, bad copywriter what’s the difference? To me, there’s no mystery to it. You can tell who’s a good copywriter and who’s a bad one within a few seconds of reading their work. And here’s the secret…. Bad copywriters mostly concern themselves with. They say stuff. Good copywriters concern themselves mostly with. This is because the message, the offer, the nugget of information contained in the words is always far, far more important than the words themselves.

4

Why ABOUT isn't a headline | nobodyscrolls.co.uk

http://www.nobodyscrolls.co.uk/isnt-headline

By Simon Plent Direct Marketing. Why ABOUT isn’t a headline. Because so many businesses running websites are focusing all their attention on search engine optimisation, many are forgetting that the main purpose of your site is to sell your stuff. The worst symptom of this is mistaking onsite navigation for headlines. You can have a video that gets right to the point as soon as they land. You can have an unavoidable FREE giveaway that offers them something very useful/interesting/entertaining in retur...

5

Huzzah! A new 'nobody scrolls' has emerged from the digital universe. | nobodyscrolls.co.uk

http://www.nobodyscrolls.co.uk/huzzah-new-nobody-scrolls-emerged-digital-universe

By Simon Plent Direct Marketing. A new ‘nobody scrolls’ has emerged from the digital universe. This blog is ironically named Nobody Scrolls in honour of the digital, ahem, gurus who used to bleat at us constantly that ‘nobody scrolls’ on websites or emails despite massive evidence (and personal experience) to the contrary. Now of course it’s recognised that we all scroll. So they’ve invented a new ‘rule’ to spout at every opportunity. It’s “You must never say Click Here”. Again, this is a perfect example...

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nobodyscrolls.co.uk | By Simon Plent Direct Marketing

By Simon Plent Direct Marketing. A new ‘nobody scrolls’ has emerged from the digital universe. This blog is ironically named Nobody Scrolls in honour of the digital, ahem, gurus who used to bleat at us constantly that ‘nobody scrolls’ on websites or emails despite massive evidence (and personal experience) to the contrary. Now of course it’s recognised that we all scroll. So they’ve invented a new ‘rule’ to spout at every opportunity. It’s “You must never say Click Here”. Again, this is a perfect example...

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