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Old Trail Printing Blog

Old Trail Printing Blog. Friday, January 5, 2018. You Need These 7 Items! Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it’s is over. Here’s a checklist that you make the event the best it can be. 4 Signs, banners, and floor displays. Use signage to provide clear identification of the location of the event and activities while it’s in prog...

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Old Trail Printing Blog | oldtrailprinting.blogspot.com Reviews

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Old Trail Printing Blog. Friday, January 5, 2018. You Need These 7 Items! Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it’s is over. Here’s a checklist that you make the event the best it can be. 4 Signs, banners, and floor displays. Use signage to provide clear identification of the location of the event and activities while it’s in prog...

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5 5 table tents

6 6 t shirts

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Old Trail Printing Blog | oldtrailprinting.blogspot.com Reviews

https://oldtrailprinting.blogspot.com

Old Trail Printing Blog. Friday, January 5, 2018. You Need These 7 Items! Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it’s is over. Here’s a checklist that you make the event the best it can be. 4 Signs, banners, and floor displays. Use signage to provide clear identification of the location of the event and activities while it’s in prog...

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oldtrailprinting.blogspot.com

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Old Trail Printing Blog: Colors Equal More Direct Mail Opens

http://oldtrailprinting.blogspot.com/2015/01/colors-equal-more-direct-mail-opens.html

Old Trail Printing Blog. Friday, January 23, 2015. Colors Equal More Direct Mail Opens. Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that 69% of people are more likely to open a mail piece with color text and graphics on the front than they are when the envelope is plain.*. How can you add color to your envelopes? Outlines of the state in which they live. Leflein Associates Mail Openability Study. Follow us by Email!

2

Old Trail Printing Blog: August 2014

http://oldtrailprinting.blogspot.com/2014_08_01_archive.html

Old Trail Printing Blog. Friday, August 8, 2014. Tear-Off Cards Make Responses Easy. Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or do you pre-fill them with readily available information (recipient’s name, address, product serial numbers, seminar dates) to make responses as easy as possible? If you are sending blank forms, you are leaving money on the table. Why? The marketer decided to switch gears. It freshened up the design...

3

Old Trail Printing Blog: May 2014

http://oldtrailprinting.blogspot.com/2014_05_01_archive.html

Old Trail Printing Blog. Friday, May 23, 2014. 5 Direct Mail “Must Dos”. Want to ensure that your direct mail is in line with today’s best practices? Here are 5 items that should be on every marketer’s “must do” list. 1 Focus on relevance, not volume:. 8220;personalization” ranked #1 on marketers’ lists of priorities this year. 2 Sometimes less is more:. 4 Use triggered mail:. Marketing effectiveness increases when you are mailing at the very time the customer is ready to buy. “Triggered”...Talk to us ab...

4

Old Trail Printing Blog: Unusual Twists on Nonprofit Fundraising

http://oldtrailprinting.blogspot.com/2014/12/unusual-twists-on-nonprofit-fundraising.html

Old Trail Printing Blog. Friday, December 19, 2014. Unusual Twists on Nonprofit Fundraising. Print newsletters are the default communications tactic for nonprofits.But other elements can yield tremendous benefits for nonprofits, as well. What are some of those alternative techniques? Partner with a grocer or retailer to place hang tags on popular products. The association with a well-known brand gives your organization instant credibility. 8220;Gift” catalogs:. Give benefactors a tangible idea of how don...

5

Old Trail Printing Blog: October 2014

http://oldtrailprinting.blogspot.com/2014_10_01_archive.html

Old Trail Printing Blog. Friday, October 31, 2014. Can Boosting Response Rates Be This Simple? When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the selection of 1:1 variables. But there is another, even simpler step that you can take to boost response rates. Give us a call! Director of Marketing and Business Development. Opportunities don't happen, you create them. Friday, October 3, 2014. Online analytics tools are about...

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Old Trail Printing Blog

Old Trail Printing Blog. Friday, January 5, 2018. You Need These 7 Items! Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it’s is over. Here’s a checklist that you make the event the best it can be. 4 Signs, banners, and floor displays. Use signage to provide clear identification of the location of the event and activities while it’s in prog...

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