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david-pool.com

David's-Marketing-Blog - Thoughts on Marketing for technology Companies

http://david-pool.com/page/2

Thoughts on Marketing for technology Companies. Connected Business 2014 – Tools for Implementing a Digital/Social Media strategy. Currently there is a high failure rate (40%) of IT digital projects, so it’s important if you want to avoid failure to plan carefully…. March 6th, 2014 Posted in Social Media. Connected Business 2014 – Implementing a Digital/Social Media strategy. So if companies are behind in implementing a strategy, and there are huge benefits in moving forward, how do you go about it? Some ...

david-pool.com

So what exactly is Marketing ?

http://david-pool.com/so-what-exactly-is-marketing

Thoughts on Marketing for technology Companies. Laquo; Functions of Marketing. Product Lifecycle management – how do we manage all the moving parts? So what exactly is Marketing? According to Wikipedia –. Marketing is “. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Or to put it another way – courtesy of Kotler and Armstrong – ‘. Products or services to develop.

david-pool.com

Product Lifecycle management – how do we manage all the moving parts ?

http://david-pool.com/product-lifecycle-management-how-do-we-manage-all-the-moving-parts

Thoughts on Marketing for technology Companies. Laquo; So what exactly is Marketing? Product Lifecycle Management – Design/implementationProduct design. Product Lifecycle management – how do we manage all the moving parts? Review of any existing Marketing Plan. Business competencies – what does the company do (or could do) better than the competition that the end customers actually care about. Portfolio assessment – what products or solutions are already in place. Once the service has gone through the la...

david-pool.com

Technology

http://david-pool.com/category/events

Thoughts on Marketing for technology Companies. Archive for the 'Technology' Category. Laquo; Previous Entries. SMB and Cloud Services. Why Cloud beats DIY for Small Business Cloud refers to the centralization of IT infrastructure, applications and data in to data centers, which can then gain the benefits of automation and service management to provide far greater flexibility in the deployment of IT services. They are often owned and operated by a Third Party. These […]. Leading on from my previous post ...

david-pool.com

Network Function Virtualization

http://david-pool.com/network-function-virtualization

Thoughts on Marketing for technology Companies. Laquo; The IT Department as a Service Provider. SMB and Cloud Services. There is a lot of discussion about what NFV is so hopefully this post will give you some insight. So what is it? Essentially, it’s about virtualization moving up the OSI stack –. 8211; We had virtualization over the physical wires with Layer two technologies first (Frame Relay, ATM). 8211; Local area networks were given the same treatment with VLANs. 8211; Security features such as Fire...

david-pool.com

Marketing as a function

http://david-pool.com/category/marketing-as-a-function-within-the-organisation

Thoughts on Marketing for technology Companies. Archive for the 'Marketing as a function' Category. So what exactly is Marketing? April 22nd, 2014 Posted in Marketing as a function. Regardless of the size of the organisation – and the job titles that are given out – there are certain functions that should be considered necessary as part of an overall strategy. The following list is a simple way of thinking about what these are (would provide link to wherever I got this from but […]. The starting point fo...

bighvan.com

The truth behind the Scottish Referendum

http://www.bighvan.com/who-am-i

Scotland has great views – read mine? My background is communications and technology and my degree is in Maths and Computing. I came very late to education because I hated every day at school. I say ‘if Uni didn’t teach you humility, it hasn’t taught you anything’. My working life so far has spanned from delivering papers, rolls and milk at 13 to Director of Networks/Delivery at Energis plc (now Cable and Wireless). 43 comments for “ Who am I. April 8, 2014 at 11:26 pm. An amazing article dude. Thank...

david-pool.com

The IT Department as a Service Provider

http://david-pool.com/the-it-department-as-a-service-provider

Thoughts on Marketing for technology Companies. Laquo; Product Lifecycle Management – Design/implementationProduct design. The IT Department as a Service Provider. Whilst the long touted extinction of the traditional IT Department hasn’t materialised as much as some feared, this doesn’t mean that the threat has gone away. A tall order perhaps? But certainly worth striving for. This entry was posted on Wednesday, July 9th, 2014 at 2:53 pm and is filed under Product lifecycle management. From your own site.