promotionworks.blogspot.com
Promotion Works: January 2005
http://promotionworks.blogspot.com/2005_01_01_archive.html
Steal My Ideas. Take The Credit. It's What I'm Here For. TRADE SHOW TRAFFIC Part 2:. Swimming Against the Surge". If you missed Part 1, go here. OK, maybe you DO want more trade show traffic. Let's go against my premise in Part 1 for a second. Yes, there are times when you want 50,000 people flowing through your trade show venue like a flood through a plain. But, let's say you make a specialized refrigeration unit and you're showing at a builder's convention or a designer show. So, you're not Nike. Serio...
promotionworks.blogspot.com
Promotion Works: TRADE SHOW TRAFFIC Part 1:
http://promotionworks.blogspot.com/2004/12/trade-show-traffic-part-1you-dont.html
Steal My Ideas. Take The Credit. It's What I'm Here For. TRADE SHOW TRAFFIC Part 1:. You Don't REALLY want more trade show traffic, do you? Typically when I'm called by somebody who is planning to occupy a booth at a Trade Show, their biggest need is to increase traffic to their booth. Or so they believe. My question is, invariably, "Why? Instead they stand pitifully at the waterfall trying to fill their Dixie Cups. Let's say, instead, that what you really want from a Trade Show is. There are a number of...
promotionworks.blogspot.com
Promotion Works: About my LogoBlog
http://promotionworks.blogspot.com/2004/12/about-my-logoblog.html
Steal My Ideas. Take The Credit. It's What I'm Here For. Promotional Products, at their core, are really just what they look like: STUFF. Stuff with messages. Things you get at the trade shows and street fairs like candy and pens. Bears and baubles from Banks and Real Estate Agents. Lots of stuff. Creating a High-Impact Incentive, that works, is tingle-inducing. Coming up with a Moving and Memorable Executive Gift, not easy, but worth it. What, you want, , guidance? Don't you people work? This Blog might...
promotionworks.blogspot.com
Promotion Works: About Don
http://promotionworks.blogspot.com/2004/01/about-don.html
Steal My Ideas. Take The Credit. It's What I'm Here For. Don Sheffler has been in the Promotional Products industry since 1987. While this blog is decidedly informal, Don is really serious about working for his clients. Don has an official looking "CAS" designation after his name, which just means he's been around imprinted stuff a long long time, and has taken a truly mind-boggling array of industry classes. Then he took a test to prove it. TO RETURN TO THE FRONT PAGE. Posted by Don Sheffler at 7:13 AM.
promotionworks.blogspot.com
Promotion Works: TRADE SHOW TRAFFIC Part 2:
http://promotionworks.blogspot.com/2005/01/trade-show-traffic-part-2swimming.html
Steal My Ideas. Take The Credit. It's What I'm Here For. TRADE SHOW TRAFFIC Part 2:. Swimming Against the Surge". If you missed Part 1, go here. OK, maybe you DO want more trade show traffic. Let's go against my premise in Part 1 for a second. Yes, there are times when you want 50,000 people flowing through your trade show venue like a flood through a plain. But, let's say you make a specialized refrigeration unit and you're showing at a builder's convention or a designer show. So, you're not Nike. Serio...
promotionworks.blogspot.com
Promotion Works: Trade Them Up !
http://promotionworks.blogspot.com/2005/01/trade-them-up.html
Steal My Ideas. Take The Credit. It's What I'm Here For. When it comes to supplying a useful gift, utility is not the be-all and end-all of the equation. The item MUST replace what the recipient is already using, right? If you are going to give a logo brand gift that your client or prospect is supposed to keep and use, and therefor give your message the most bang for your buck, KNOW that the gift is going to have to be nice enough or different enough to actually push aside an item they're already using.
promotionworks.blogspot.com
Promotion Works: February 2005
http://promotionworks.blogspot.com/2005_02_01_archive.html
Steal My Ideas. Take The Credit. It's What I'm Here For. The Art of the Awesome Business Gift. We're not talking 20-cent leave-behinds. You don't put this in a bowl at a street fair, and you don't drop it through the business mail slot and move on. You're not, in fact, giving this to anyone who does not already know you. This is a GIFT. It is a Thank You. It is a Business Valentine. It might be a Reward for a Referral, or just for a great business relationship. It first of all shows the client that you t...
promotionworks.blogspot.com
Promotion Works: The Art of the Awesome Business Gift
http://promotionworks.blogspot.com/2005/02/art-of-awesome-business-gift.html
Steal My Ideas. Take The Credit. It's What I'm Here For. The Art of the Awesome Business Gift. We're not talking 20-cent leave-behinds. You don't put this in a bowl at a street fair, and you don't drop it through the business mail slot and move on. You're not, in fact, giving this to anyone who does not already know you. This is a GIFT. It is a Thank You. It is a Business Valentine. It might be a Reward for a Referral, or just for a great business relationship. It first of all shows the client that you t...
promotionworks.blogspot.com
Promotion Works: December 2004
http://promotionworks.blogspot.com/2004_12_01_archive.html
Steal My Ideas. Take The Credit. It's What I'm Here For. TRADE SHOW TRAFFIC Part 1:. You Don't REALLY want more trade show traffic, do you? Typically when I'm called by somebody who is planning to occupy a booth at a Trade Show, their biggest need is to increase traffic to their booth. Or so they believe. My question is, invariably, "Why? Instead they stand pitifully at the waterfall trying to fill their Dixie Cups. Let's say, instead, that what you really want from a Trade Show is. There are a number of...
