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Promotion Works

Steal My Ideas. Take The Credit. It's What I'm Here For. Y" In The World. Apparently "Generation Y" is the target of the year for advertisers and marketing gurus. Problem is, it's an elusive target. In an article I just skimmed in one of my industry mags, Generation Y seems to harness extreme brand loyalty while being wildy fickle at the same time. I don't even know what that's supposed to mean. I think the problem is the 15-year span of babies being dubbed "Gen Y". Now, apparently, the message in my ind...

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Steal My Ideas. Take The Credit. It's What I'm Here For. Y In The World. Apparently Generation Y is the target of the year for advertisers and marketing gurus. Problem is, it's an elusive target. In an article I just skimmed in one of my industry mags, Generation Y seems to harness extreme brand loyalty while being wildy fickle at the same time. I don't even know what that's supposed to mean. I think the problem is the 15-year span of babies being dubbed Gen Y. Now, apparently, the message in my ind...
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Promotion Works | promotionworks.blogspot.com Reviews

https://promotionworks.blogspot.com

Steal My Ideas. Take The Credit. It's What I'm Here For. Y" In The World. Apparently "Generation Y" is the target of the year for advertisers and marketing gurus. Problem is, it's an elusive target. In an article I just skimmed in one of my industry mags, Generation Y seems to harness extreme brand loyalty while being wildy fickle at the same time. I don't even know what that's supposed to mean. I think the problem is the 15-year span of babies being dubbed "Gen Y". Now, apparently, the message in my ind...

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promotionworks.blogspot.com promotionworks.blogspot.com
1

Promotion Works: December 2004

http://promotionworks.blogspot.com/2004_12_01_archive.html

Steal My Ideas. Take The Credit. It's What I'm Here For. TRADE SHOW TRAFFIC Part 1:. You Don't REALLY want more trade show traffic, do you? Typically when I'm called by somebody who is planning to occupy a booth at a Trade Show, their biggest need is to increase traffic to their booth. Or so they believe. My question is, invariably, "Why? Instead they stand pitifully at the waterfall trying to fill their Dixie Cups. Let's say, instead, that what you really want from a Trade Show is. There are a number of...

2

Promotion Works: January 2004

http://promotionworks.blogspot.com/2004_01_01_archive.html

Steal My Ideas. Take The Credit. It's What I'm Here For. Don Sheffler has been in the Promotional Products industry since 1987. While this blog is decidedly informal, Don is really serious about working for his clients. Don has an official looking "CAS" designation after his name, which just means he's been around imprinted stuff a long long time, and has taken a truly mind-boggling array of industry classes. Then he took a test to prove it. TO RETURN TO THE FRONT PAGE. Read Full Article HERE.

3

Promotion Works: "Y" In The World

http://promotionworks.blogspot.com/2006/01/y-in-world.html

Steal My Ideas. Take The Credit. It's What I'm Here For. Y" In The World. Apparently "Generation Y" is the target of the year for advertisers and marketing gurus. Problem is, it's an elusive target. In an article I just skimmed in one of my industry mags, Generation Y seems to harness extreme brand loyalty while being wildy fickle at the same time. I don't even know what that's supposed to mean. I think the problem is the 15-year span of babies being dubbed "Gen Y". Now, apparently, the message in my ind...

4

Promotion Works: January 2006

http://promotionworks.blogspot.com/2006_01_01_archive.html

Steal My Ideas. Take The Credit. It's What I'm Here For. Y" In The World. Apparently "Generation Y" is the target of the year for advertisers and marketing gurus. Problem is, it's an elusive target. In an article I just skimmed in one of my industry mags, Generation Y seems to harness extreme brand loyalty while being wildy fickle at the same time. I don't even know what that's supposed to mean. I think the problem is the 15-year span of babies being dubbed "Gen Y". Now, apparently, the message in my ind...

5

Promotion Works: January 2005

http://promotionworks.blogspot.com/2005_01_01_archive.html

Steal My Ideas. Take The Credit. It's What I'm Here For. TRADE SHOW TRAFFIC Part 2:. Swimming Against the Surge". If you missed Part 1, go here. OK, maybe you DO want more trade show traffic. Let's go against my premise in Part 1 for a second. Yes, there are times when you want 50,000 people flowing through your trade show venue like a flood through a plain. But, let's say you make a specialized refrigeration unit and you're showing at a builder's convention or a designer show. So, you're not Nike. Serio...

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Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: January 2009

http://otheradstuff.blogspot.com/2009_01_01_archive.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Dancing, Again, Breaks Out. Out of thin air. They call it flashmobbing. Posted by Don Sheffler at 2:08 PM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? In any case, I'm taking advantage of all the nonsense and this page is to highlight anything remotely related to advertising that I find interesting, or shocking, exciting or rude. This is gonna be easy. And Back At Home:.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: May 2005

http://otheradstuff.blogspot.com/2005_05_01_archive.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Window on The Advertising World. Posted by Don Sheffler at 10:34 AM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? In any case, I'm taking advantage of all the nonsense and this page is to highlight anything remotely related to advertising that I find interesting, or shocking, exciting or rude. This is gonna be easy. And Back At Home:. Dancing, Again, Breaks Out. RSS, Atom, YouNameIt:.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: How Do You Sell Cheese?

http://otheradstuff.blogspot.com/2006/01/how-do-you-sell-cheese.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. How Do You Sell Cheese? A few months ago, someone I know, virtually at least, posted a simple question about the difference between advertising and marketing on his blog. It occured to me that a number of years ago I myself didn't have the faintest idea how the two differed. Odd that I was actually working in Marketing, and I still am. I guess I've learned a lot in the intervening years:. I know how you sell cheese. So, Great Chees...

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: Befuddle Me and I'm Yours

http://otheradstuff.blogspot.com/2006/03/befuddle-me-and-im-yours.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Befuddle Me and I'm Yours. People apparently would rather you sell them products with baffling color names. Correctly describing the color actually bores and annoys them. I'll take the flat-tire-berry hat, please. Posted by Don Sheffler at 5:24 AM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? And Back At Home:. How Do You Sell Cheese? Best and Worst Marketing Ideas of 2005.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: Best & Worst Marketing Ideas of 2005

http://otheradstuff.blogspot.com/2006/01/best-worst-marketing-ideas-of-2005.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Best and Worst Marketing Ideas of 2005. From Brandweek comes the best and worst marketing ideas of 2005:. In the last 12 months, marketing took place against a backdrop of events. That shook the world, from the tsunami disaster to Hurricane Katrina to fears of. Avian bird flu and momentous change in Iraq. It’s worth reminding ourselves. That, at its best or worst,. Marketing can only accomplish so much. And Back At Home:.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: Window on The Advertising World

http://otheradstuff.blogspot.com/2005/05/window-on-advertising-world.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Window on The Advertising World. Posted by Don Sheffler at 10:34 AM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? In any case, I'm taking advantage of all the nonsense and this page is to highlight anything remotely related to advertising that I find interesting, or shocking, exciting or rude. This is gonna be easy. And Back At Home:. RSS, Atom, YouNameIt:. Donald J. Sheffler.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: March 2008

http://otheradstuff.blogspot.com/2008_03_01_archive.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Sell Stuff To Swing Voters! And O: The Oprah Magazine. Are where you want to advertise if you want to reach those folks who don't fall hard right or way left. Want Your Ads to Reach Swing Voters? Posted by Don Sheffler at 9:33 AM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? And Back At Home:. Dancing, Again, Breaks Out. Sell Stuff To Swing Voters! Befuddle Me and Im Yours.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: Dancing, Again, Breaks Out

http://otheradstuff.blogspot.com/2009/01/dancing-again-breaks-out.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Dancing, Again, Breaks Out. Out of thin air. They call it flashmobbing. Posted by Don Sheffler at 2:08 PM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? In any case, I'm taking advantage of all the nonsense and this page is to highlight anything remotely related to advertising that I find interesting, or shocking, exciting or rude. This is gonna be easy. And Back At Home:.

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: January 2006

http://otheradstuff.blogspot.com/2006_01_01_archive.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. How Do You Sell Cheese? A few months ago, someone I know, virtually at least, posted a simple question about the difference between advertising and marketing on his blog. It occured to me that a number of years ago I myself didn't have the faintest idea how the two differed. Odd that I was actually working in Marketing, and I still am. I guess I've learned a lot in the intervening years:. I know how you sell cheese. So, Great Chees...

otheradstuff.blogspot.com otheradstuff.blogspot.com

Other Advertising Stuff ... or... The Fringe World of Mainstream Advertising: March 2006

http://otheradstuff.blogspot.com/2006_03_01_archive.html

Other Advertising Stuff . or. The Fringe World of Mainstream Advertising. Befuddle Me and I'm Yours. People apparently would rather you sell them products with baffling color names. Correctly describing the color actually bores and annoys them. I'll take the flat-tire-berry hat, please. Posted by Don Sheffler at 5:24 AM. There's a whole wide world of advertising geniuses and dunces. Or is that "genii and duncen"? And Back At Home:. Dancing, Again, Breaks Out. Sell Stuff To Swing Voters!

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Promotion Works

Steal My Ideas. Take The Credit. It's What I'm Here For. Y" In The World. Apparently "Generation Y" is the target of the year for advertisers and marketing gurus. Problem is, it's an elusive target. In an article I just skimmed in one of my industry mags, Generation Y seems to harness extreme brand loyalty while being wildy fickle at the same time. I don't even know what that's supposed to mean. I think the problem is the 15-year span of babies being dubbed "Gen Y". Now, apparently, the message in my ind...

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