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message-matters.com

How to market your service – tips and guidance

http://www.message-matters.com/identifying-your-true-value.html

Service marketing how to find your unique selling proposition. Do your messages look and sound like your rivals? Do you use jargon as a form of shorthand to communicate your expertise? If the answer is yes to one or all questions, then you’re likely to trigger preconceived ideas in your reader's mind and they'll switch off. Why? Because their opinion will be based on having heard similar statements before and they’ll assume you’re like other businesses. Do you see a butterfly? Or do you see a creature of.

message-matters.com

Copywriting services for web and print

http://www.message-matters.com/copywriting-services.html

Small changes can create big marketing results. One of the best examples I can give is a story I read about a blind man begging in the streets of New York City. Sitting slumped against the railings with his head down and a tin between his feet, a cardboard sign read: "I'm Blind." His tin contained a few pitiful coins as most people passed by without a thought. A copywriter on his way to work stopped and wrote a few words on his sign, then carried on his way. Enjoy your day :-). What does a copywriter do?

message-matters.com

Small business marketing – creating your proposition

http://www.message-matters.com/creating-your-marketing-proposition.html

Strategic marketing services for professionals. 1 Examine everything in your own experience that is relevant to your client's biggest challenge. Look at past projects, talk to your team members. Look at lessons learned on previous assignments, they're rarely documented, so spend time talking to key people. Don't rush. Don't make assumptions if there are gaps. List your questions and look for the right answers. On assembling a credible. 6 Make sure design is not used as a decorative tool to make pretty we...

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Successful professional services marketing

http://www.message-matters.com/professional-services-marketing.html

Before starting work on your web or print marketing campaign, consider the following factors:. 1 What knowledge and skills. Make up my expertise? Make a list for yourself and your team, include projects that led you into new areas document the lessons you. Learned and feedback from your clients. 2 How has your firm’s expertise developed over the years? List trends that show opportunities for new services and government regulations that will affect your business. 3 Compare your answers. To question 1 and 2.

message-matters.com

Marketing your Knowledge – tips and guidance

http://www.message-matters.com/marketing-your-knowledge.html

Marketing services for professionals. Knowledge is what makes your expertise special. It's every lesson you've learned through your own experience and transformed into wisdom. Contrary to what people say, you can't pass on your knowledge to someone else - it's unique to you. When you speak from your own experience you're accessing your knowledge, but the recipient receives it as information not knowledge. If you quote something you've heard or read then you're passing on information - not knowledge.

message-matters.com

Brand marketing for professional services

http://www.message-matters.com/unique-selling-proposition.html

Copywriting for professional services. We'll help you identify your hidden. Gems - those rare nuggets of knowledge and skill you've overlooked or not yet recognised. When found and crafted into compelling propositions, they inspire confidence and help secure important contracts. Gems are not tangible features and benefits. They arise from extraordinary and often unexpected incidents where you performed beyond expectations. They are rarely written into web and print marketing campaigns. Difficult challeng...

message-matters.com

SEO copywriter improves marketing results

http://www.message-matters.com/seo-copywriting-services.html

Ensuring your message is optimised for better search engine results. Using the right keywords can help optimise your website content to rank high on search engines. Relevant search words and phrases for your products and services may include generalisations, clichés, jargon and even misspelt words. This may appear to contradict what I said earlier about formulating propositions based on your unique knowledge and skills. This can be skilfully done without affecting the tone and presentation of your message.