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Out-of-Home Update
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http://posterscope-ooh-update.blogspot.com/2008/10/luxury-brands-advertise-in-new.html
Tuesday, 28 October 2008. Luxury brands advertise in new Westfield shopping centre. By Alison Donnelly, Marketing 28-Oct-08, 15:21. LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD screens in the Westfield London shopping centre, which opens this week. Tiffany and Co, Yves Saint Laurent and Mulberry, along with technology brands Samsung and T-Mobile are among the launch advertisers in the centre across the 110 bespoke, 57-inch LCD screens.
Posterscope: Titan Outdoor scoops £9m contracts
http://posterscope-ooh-update.blogspot.com/2008/10/titan-outdoor-scoops-9m-contracts.html
Tuesday, 7 October 2008. Titan Outdoor scoops £9m contracts. By Maisie McCabe, Media Week 30-Sep-08, 07:30. LONDON - Titan Outdoor has landed contracts worth more than £9m to handle outdoor advertising in key shopping centres in Bristol and Milton Keynes. It is understood that Titan won the contract for Bristol's Cabot Circus shopping centre after a competitive pitch against Clear Channel and CBS Outdoor. Titan said it now controls the advertising contracts of 90 shopping centres across the country.
Posterscope: CBS Outdoor creates new bus ad opportunities
http://posterscope-ooh-update.blogspot.com/2008/09/cbs-outdoor-creates-new-bus-ad.html
Monday, 15 September 2008. CBS Outdoor creates new bus ad opportunities. By Maisie McCabe Media Week 08-Sep-08, 15:30. LONDON - CBS Outdoor has launched a new large-format bus advertising opportunity for customers looking to target consumers on the move. The new format, initially available on 30 buses in Leeds with plans to roll it out the across the country in the near future, has the same dimensions as a 48-sheet, offering flexible large-scale exterior bus advertising on a single-decker bus.
Posterscope: JCDecaux in talks to buy News Outdoor Group
http://posterscope-ooh-update.blogspot.com/2008/10/jcdecaux-in-talks-to-buy-news-outdoor.html
Tuesday, 7 October 2008. JCDecaux in talks to buy News Outdoor Group. By Maisie McCabe, Media Week 11-Sep-08, 16:25. LONDON - JCDecaux has announced today that it has entered into exclusive talks to buy Rupert Murdoch's outdoor advertising division, News Outdoor Group. The outdoor media owner, based in Paris, has confirmed it is in exclusive discussions with News Corporation about a potential transaction relating to News Outdoor Group. News Outdoor is currently under investigation in Russia.
Posterscope: Coke Zero rebrands to highlight Bond film tie
http://posterscope-ooh-update.blogspot.com/2008/09/coke-zero-rebrands-to-highlight-bond.html
Tuesday, 2 September 2008. Coke Zero rebrands to highlight Bond film tie. By Jemima Bokaie Marketing 02-Sep-08, 08:15. LONDON - Coca-Cola GB will change the name of its Coca-Cola Zero brand to Zero Zero 7 as part of a multimillion-pound global tie-up with forthcoming James Bond film Quantum of Solace. Limited-edition bottles will roll out in the UK next month, supported by a global ad campaign and on-pack promotions which using the 'Zero Zero 7' strapline. In the 16 weeks post-launch, Coke Zero's UK sale...
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npower-media-update.blogspot.com
npower Media Update: Energywatch drafts in Wolfstar for online drive
http://npower-media-update.blogspot.com/2008/03/energywatch-drafts-in-wolfstar-for.html
Friday, 28 March 2008. Energywatch drafts in Wolfstar for online drive. The UK's gas and electricity watchdog has hired specialist digital support ahead of its October merger. Energywatch has taken on Stuart Bruce's agency Wolfstar to develop an online stakeholder relations campaign to raise awareness of its imminent merger with fellow consumer organisations Postwatch and the National Consumer Council. The Leeds digital specialist has led similar web-focused campaigns for education platform Fronter (PRWe...
npower-media-update.blogspot.com
npower Media Update: Close-Up: Live issue - Counting the commercial value of the games
http://npower-media-update.blogspot.com/2008/03/close-up-live-issue-counting-commercial.html
Friday, 28 March 2008. Close-Up: Live issue - Counting the commercial value of the games. As the countdown to the London Olympic Games looms, Lucy Aitken looks at how the commercial partnerships will work. As soon as this year's Olympics in Beijing comes to a close on 24 August, the world's eyes will swivel from the East to the West, as London takes the baton for the 2012 Games. Contract to promote these first two events. However, in 2009 it will hold another pitch to find a different partner to help it ...
npower-media-update.blogspot.com
npower Media Update: Video killed every star?
http://npower-media-update.blogspot.com/2008/03/video-killed-every-star.html
Monday, 10 March 2008. Video killed every star? Video sites are among the fastest growing social media websites, according to Nielsen Online. The latest research reveals that half of the ten fastest growing sites are video sites with video-sharing site YouTube the UK's most popular social media site with 10.4m unique users during January. VidShadow ranked third and saw a 639% growth to 281,000 in unique users while Video Jug visitors jumped from 107,000 to 371,000. He said "The internet is now a mass med...
npower-media-update.blogspot.com
npower Media Update: Live Issue: Energy Suppliers - Big energy players move beyond price
http://npower-media-update.blogspot.com/2008/03/live-issue-energy-suppliers-big-energy.html
Monday, 10 March 2008. Live Issue: Energy Suppliers - Big energy players move beyond price. Nine in 10 consumers believe energy firms are ripping them off. Hugh Filman asks how suppliers can fight back with promotions. Many consumers will be closely scrutinising the energy companies' offerings. In what is essentially a very tight commodities market, the main players will have to use all the marketing tools at their disposal to win customers over in the aftermath of the recent price rises. According to Br...
npower-media-update.blogspot.com
npower Media Update: ASA upholds complaint over British Gas 'free' claim
http://npower-media-update.blogspot.com/2008/03/asa-upholds-complaint-over-british-gas.html
Wednesday, 26 March 2008. ASA upholds complaint over British Gas 'free' claim. The ASA today upheld a complaint that a TV ad for British Gas HomeCare boiler repairs misled viewers over its cost. The authority found that the ad should not have referred to repairs provided as part of a monthly price package as "free". It said that customers could pay a basic fee and pay for repairs, or choose a more expensive plan, with repairs included in the price. Posted by Jenna Voyce. Subscribe to: Post Comments (Atom).
vizeum-radio-update.blogspot.com
Vizeum: Radio calls for guarantees from Digital Britain
http://vizeum-radio-update.blogspot.com/2009/02/radio-calls-for-guarantees-from-digital.html
Tuesday, 10 February 2009. Radio calls for guarantees from Digital Britain. The commercial radio industry is calling on the Government to reserve the currently unused capacity on the second national digital radio multiplex for future radio services. Finally, it wants the Government to reserve the unused capacity on the second national digital radio multiplex for future radio services. Channel 4-backed 4Digital Group, the consortium that won the licence for Digital Two in 2007, handed its licence back...
vizeum-cinema-update.blogspot.com
Vizeum Cinema Update: Official Box Office Figures 1st - 3rd August 08
http://vizeum-cinema-update.blogspot.com/2008/08/official-box-office-figures-1st-3rd.html
Wednesday, August 06, 2008. Official Box Office Figures 1st - 3rd August 08. For its second week in the charts, Christopher Nolan's The Dark Knight (Warner Bros.) has held on to the top spot, having taken £25.4m to date, whilst the all-singing, all-dancing Mamma Mia! Universal) is in 2nd place with £32m. Not only has the film become the second highest grossing of the year however, it has also become the highest grossing musical of all time with not a jazz hand in sight! Interesting Film Fact of the week:.
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Tuesday, 28 October 2008. Luxury brands advertise in new Westfield shopping centre. By Alison Donnelly, Marketing 28-Oct-08, 15:21. LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD screens in the Westfield London shopping centre, which opens this week. Tiffany and Co, Yves Saint Laurent and Mulberry, along with technology brands Samsung and T-Mobile are among the launch advertisers in the centre across the 110 bespoke, 57-inch LCD screens. LONDON - Clear...
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Posterscope – Posterscope is the world’s leading Out-Of-Home communications agency
Why is Posterscope market leader in Out-of-Home? We have the best people. We put consumers at the heart. We understand how to make creative work Out-of-Home. We work with an Integrated business framework. We invest in the best tools and systems. We are at the forefront of Innovation and Technology. We are leaders in airport buying. Just who is an Out-of-Home consumer anyway? So how can my brands connect with consumers Out-of-Home? In a big broadcast way. With a targeted approach. Show me the work.
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