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omnimediavore: 2012-05-20
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Monday, May 21. What makes women beautiful? Some say make-up, most agree it’s linked to the inner beauty. Belgium is no exception: 70% of Belgian women agree that beauty comes from within. Definitions of beauty from the study #Femininsight. By Sanoma Media (see previous posts): having charisma (63%), being intelligent (72%), being self-confident (68%) or feeling good (69%). So, happy? Long, thick, black lashes seems to be the lethal accessories as 24% of Belgian women could not live without mascara. ...
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omnimediavore: 2012-02-26
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Sunday, February 26. 20 Tweetable Truths about Belgian Women, Food and Media. Almost every day I fear this one question: what will I cook/eat this evening? First thing, I always ask my boyfriend. Most of the times, he struggles with the same lack of inspiration as I do. We both love food but not the preparation of the daily meal. So, I have to admit that I often turn to women's magazines to inspire me about recipes, and the French-written Belgian weekly Femmes d'Aujourd'hui. How do they find inspiration?
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omnimediavore: 2013-08-25
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Thursday, August 29. The scale of an idea should no longer be measured by the size of the surface or the number of media channels it can cover. It should instead be measured by its longevity, ambition, and the impact it could have on society. Rei Inamoto Chief Creative Officer at AKQA. Source: The End of Advertising As We Know It – And What To Do Now. Subscribe to: Posts (Atom). It's not the device that counts. It's the content. View my complete profile. Never heard of it! In our dialect, a. February 14 ...
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omnimediavore: 2012-04-01
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Monday, April 2. Réflexions sur l'efficacité en 2012. L'émotion est au coeur du mystère. Je suis malheureusement arrivée à la fin de l'exposé de François Attali. L'impact d'une communication repose d'abord sur des processus psychologiques". Le temps de noter la conclusion: " L'émotion est le nerf de l'impact et de la valeur d'un produit. La réponse fuse: " C'est tout à fait subsidiaire. C'est le produit qui doit être reconnu, pas la valeur émotionnelle de la création ou de la marque. Pour le citer. A...
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omnimediavore: 2012-06-03
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Tuesday, June 5. Print - Enjoy the Journey. A spoken poem, in sound and picture, captivates the power of print. Released by InkGlobal in the United Kingdom The Journey is a must see. Enjoy the spoken poem; print is not dying. Produced by Ink, written and directed by David Bowden @ The Garden Studios. Spotted via @magazinespuntnl. Sunday, June 3. Taking Advantage of Editorial Credibility. During the FIPP Research Forum 2012. My Dutch colleague Ingrid van der Werf. Identify the conditions for effectiveness.
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omnimediavore: 2012-03-11
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Thursday, March 15. Femininsight for Best Media Research. Discover how to use #Femininsight. When planning a campaign or launching a new product. Besides general insights about women's daily life and their consumption behavior, this research makes it possible to target on lifestyle(s) and specific interests. On March 15th, I’ve exposed this indispensable research in the first round for the Best Media Research at the Annual Masters of Media Awards( AMMA. Femininsight on the AMMA Shortlist. Is a mongrel do...
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omnimediavore: 2014-05-18
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Saturday, May 24. 5 tips for successful branding. Last Thursday, I attended the 3rd edition of the Media Parade together with some 450 other marketeers and branding specialists from all horizons (check #mediaparade. An inspiring event with one motto: "Never Stop Asking Questions". Took the floor for a session about brand management to answer the first question of the day: ". What do successful brands have in common? I've summarized his observations in 5 points of advice :. A summary in tweets:. Is a mong...
omnimediavore.blogspot.com
omnimediavore: Media - the essentials
http://omnimediavore.blogspot.com/2013/09/media-essentials.html
Tuesday, September 3. Media - the essentials. Quote of the day by Jeff Bezos (again, I know) - but sometimes, it seems like Media CEO and directors forget this essential two facts:. The Post will have readers at its centerpiece. I’m skeptical of any mission that has advertisers at its centerpiece. Whatever the mission is, it has news at its heart". Source: Jeff Bezos warns Washington Post must innovate its way to success. Subscribe to: Post Comments (Atom). View my complete profile. Never heard of it!
omnimediavore.blogspot.com
omnimediavore: 5 tips for successful branding
http://omnimediavore.blogspot.com/2014/05/5-tips-for-successful-branding.html
Saturday, May 24. 5 tips for successful branding. Last Thursday, I attended the 3rd edition of the Media Parade together with some 450 other marketeers and branding specialists from all horizons (check #mediaparade. An inspiring event with one motto: "Never Stop Asking Questions". Took the floor for a session about brand management to answer the first question of the day: ". What do successful brands have in common? I've summarized his observations in 5 points of advice :. A summary in tweets:. Is a mong...
omnimediavore.blogspot.com
omnimediavore: Programmatic Selling for Publishers
http://omnimediavore.blogspot.com/2013/03/programmatic-selling-for-publishers.html
Tuesday, March 19. Programmatic Selling for Publishers. Publishers can take an active role in maximizing return from their inventory while maintaining control over their data - by Jay Stevens, Senior Vice-President and General Manager, rubicon Project (UK) @ Digital Innovations' Summit. Subscribe to: Post Comments (Atom). It's not the device that counts. It's the content. View my complete profile. Never heard of it! In our dialect, a. Checked with other sources). February 14 - February 21. May 18 - May 25.
