R.C. Gregory & Co. marketing consultants specialize in innovative marketing strategy and execution. Rick Gregory pioneered the concept of dollarization, a strategy for articulating value in B2B marketing and sales.
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R.C. Gregory & Co. - Marketing Consultants & Dollarization Consulting - Farmington, Connecticut | rcgregory.com Reviews
https://rcgregory.com
R.C. Gregory & Co. marketing consultants specialize in innovative marketing strategy and execution. Rick Gregory pioneered the concept of dollarization, a strategy for articulating value in B2B marketing and sales.
rcgregory.com
Home | RC Gregory & Co.
http://www.rcgregory.com/index.php
Research & Insight. Research & Insight Overview. Answers to drive your. Credit for the value you. We help small to midsize firms with fractional management of the marketing function and other project based marketing work. We help address critical strategic questions with creatively designed and executed market studies, customer research and competitive intelligence. We help private equity, venture capital and strategic investors with pre-acquisition and pre-divestiture marketing due diligence studies.
Dollarization | RC Gregory & Co.
http://www.rcgregory.com/dollarization.php
Research & Insight. Research & Insight Overview. Credit for the value you. RC Gregory can deliver live or online workshops ranging from one hour to a full day or more to introduce Dollarization to your organization. Content can be tailored for marketing, sales or mixed management groups, and can be customized around a product launch or other important marketing event. more…. Dollarization Calculators and Sales Tools. Dollarization works best when the customer is engaged in a credible, interactive discuss...
Marketing | RC Gregory & Co.
http://www.rcgregory.com/strategicmarketing.php
Research & Insight. Research & Insight Overview. Marketing Consulting and Support. RC Gregory and Co. provides seasoned marketing expertise to businesses that need to supplement their marketing capabilities on a project basis or for an ongoing engagement. We are adept at quickly learning new businesses in complex markets and moving rapidly to action. Company is tackling an unfamiliar marketing challenge and needs an experienced resource to lead the project. Examples of Marketing Engagements include:.
Rick's Bio | RC Gregory & Co.
http://www.rcgregory.com/bio.php
Research & Insight. Research & Insight Overview. Rick Gregory has helped hundreds of leading companies tackle complex marketing and sales issues. He is the co-author of the bestselling business book, The Dollarization Discipline, the definitive guide to quantifying and selling the financial value of products and services. The Dollarization Discipline was named one of the Top 30 Business Books of 2005. RC Gregory and Co., LLC,.
Dollarization Workshops | RC Gregory & Co.
http://www.rcgregory.com/dollarizationworkshops.php
Research & Insight. Research & Insight Overview. Credit for the value you. A Dollarization Workshop led by Rick Gregory is an efficient and effective way to get your organization thinking deeply about how you create value for customers and equips your team with skills and knowledge to deploy Dollarization as part of your sales and marketing mix. Workshops are most productive when a blend of sales, marketing and operations staff can interact. However, sessions can also be tailored for a sales team, a ...
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Dollarization and Value-Selling: See my article in Truck Parts & Service Magazine...
http://dollarization.blogspot.com/2009/07/see-my-article-in-truck-parts-service.html
Friday, July 17, 2009. See my article in Truck Parts and Service Magazine. Occasionally, I am asked to contribute short pieces on Dollarization for trade magazines and other business publications. Recently, Truck Parts and Service Magazine dedicated an entire issue to the topic. Here are links to a series of Dollarization-related articles in the issue:. Value-Added: Math or Myth (my guest column). Add it up: Calculate, communicate your company's true value. Industry Perspectives: Company Value. When sell...
Dollarization and Value-Selling: Welcome to the Dollarization Blog...
http://dollarization.blogspot.com/2009/07/welcome-to-dollarization-blog.html
Wednesday, July 15, 2009. Welcome to the Dollarization Blog. For those of you unfamiliar with the concept of "Dollarization", I'll start with a definition:. Dollarization is the act of translating into dollars and cents the benefits your customers get from the products and services you deliver.". On its surface, Dollarization is a pretty simple, intuitive concept. But putting it into practice can be tricky and must be done with care. Stay tuned for more. Subscribe to: Post Comments (Atom). This blog is a...
Dollarization and Value-Selling: August 2009
http://dollarization.blogspot.com/2009_08_01_archive.html
Wednesday, August 5, 2009. Are you smarter than a first grader? Recently, when my youngest (and perhaps craftiest) turned seven, things took a different turn. At first he wanted to race to the bank like the others. I was busy and didn't get right to it. and it would cost me. In other words, he Dollarized the value of my fatherly largess. He understood that the more money he put away to invest, the more he would make from Dad. Subscribe to: Posts (Atom). Co-author of The Dollarization Discipline. This blo...
Dollarization and Value-Selling: July 2009
http://dollarization.blogspot.com/2009_07_01_archive.html
Wednesday, July 29, 2009. Unmaking the omelet and other situations that may make Dollarization difficult. As enthusiastic as I am about the opportunities dollarization can present to a marketer, this approach is not without limitations. There are certain situations where dollarization may not be appropriate, feasible, or economically worthwhile. This is not to say that dollarization of real benefits is not always theoretically. Possible. It is always possible. Just not always practical. Academics in the ...
Dollarization and Value-Selling: Unmaking the omelet and other situations that may make Dollarization difficult
http://dollarization.blogspot.com/2009/07/six-situations-that-make-dollarization.html
Wednesday, July 29, 2009. Unmaking the omelet and other situations that may make Dollarization difficult. As enthusiastic as I am about the opportunities dollarization can present to a marketer, this approach is not without limitations. There are certain situations where dollarization may not be appropriate, feasible, or economically worthwhile. This is not to say that dollarization of real benefits is not always theoretically. Possible. It is always possible. Just not always practical. See my article in...
Dollarization and Value-Selling: Translating technical want to financial need
http://dollarization.blogspot.com/2009/07/translating-technical-want-to-financial.html
Friday, July 24, 2009. Translating technical want to financial need. A new product Dollarization story. Developing a detailed protocol for freeze-drying a pharmaceutical compound (a common preservation step) is traditionally a months-long process, involving hundreds of manhours of manual trial and error experiments by biochemical PhDs (not cheap). Working together with top. This barrier became painfully clear to FTS when they pitched the system to one of the original inventors. 8211; an academic who had ...
Dollarization and Value-Selling: Are you smarter than a first grader?
http://dollarization.blogspot.com/2009/08/are-you-smarter-than-first-grader.html
Wednesday, August 5, 2009. Are you smarter than a first grader? Recently, when my youngest (and perhaps craftiest) turned seven, things took a different turn. At first he wanted to race to the bank like the others. I was busy and didn't get right to it. and it would cost me. In other words, he Dollarized the value of my fatherly largess. He understood that the more money he put away to invest, the more he would make from Dad. Subscribe to: Post Comments (Atom). Co-author of The Dollarization Discipline.
Dollarization and Value-Selling: Dollarization and the "Art of Selling"...
http://dollarization.blogspot.com/2009/07/dollarization-and-art-of-selling.html
Thursday, July 16, 2009. Dollarization and the "Art of Selling". In future entries, I'll write about how Dollarization must be integrated into the selling process. It is not enough to unilaterally calculate a claim of value and dump it on the customer. The process must be architected from the beginning. This collection includes 15 titles from the past several years. Visit Soundview Art of Selling Page. Subscribe to: Post Comments (Atom). Co-author of The Dollarization Discipline. A note from the author.
Dollarization and Value-Selling: Dollarizing a Service
http://dollarization.blogspot.com/2012/11/dollarizing-service.html
Tuesday, November 13, 2012. I recently received an email from a commercial real estate broker inquiring about how dollarization can be applied when selling a service. This is one of the more frequent themes I see in reader inquiries. The real estate broker’s note concluded, “Given that I’m not selling widgets, but service, it seems a bit harder to quantify my ‘value’.”. Services. Instead, they buy the outcomes, the benefits. That result from these products and services. Whether you are selling widgets or...
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The life and times of Ricky | Just another WordPress.com weblog
The life and times of Ricky. Just another WordPress.com weblog. To be hip or not to be hip…. On April 23, 2009 by rcgreenway. I had dinner with some friends on Tuesday night and a lot of our conversation was centered around the plethera of social networking avenues in the world today. I’ll admit I am not really up on all the latest in this area. But I can’t help but wonder am I missing something? Maybe I’ll start tweeting, or fluttering, or something, but will I be selling out by doing so? While we were ...
R.C. Gregory & Co. - Marketing Consultants & Dollarization Consulting - Farmington, Connecticut
RC Gregory and Co. is a marketing consulting firm that helps businesses improve the way they market and sell to other businesses through innovative strategy development and execution. RC Gregory pioneered the concept of Dollarization. A technique that enables marketers to understand and leverage the true economic value of their offerings. Based in Farmington, Connecticut,. RC Gregory has worked with more than 200 leading organizations throughout the U.S., Canada and Europe. Visit Rick's Dollarization Blog.
Welcome...R & C Gregory Publishing Ltd. In print and online plus 3rd party development
Welcome to the website for R and C Gregory Publishing Ltd. Publishers and multi-media producers and developers. R and C Gregory Publishing Ltd. The original Psst.music Resource - free music info for all! Below is our 'quick catalogue' followed by some useful links. ACOUSTIC GUITAR - Right From The Start. 56 page book includes CD) written by renowned acoustic specialist Andy Bole. Price 11.95 GBP. Free Postage in UK. Rest of world add 2.50 carriage see bottom row). Top selling tutor book. Aimed at all bas...
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Use our auditing service to ensure you are compliant with your SVHC obligations. Struggling to keep up to date with all of the latest developments within REACH and CLP that impact your products? Book a demonstration of our Chem-base system to see how we help other companies like yours. Do you import disinfectants or other biocidal products? Did you know that a recent decision by the European Court of Justice has changed the way in which you must declare SVHC content of your products? Our strategic approa...
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