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Rich Wakefield

If you've been in an airport anytime in the last year or so, you may have seen these posters. We've shot around 30 of them. These are some of my favorite. They ran in other mediums but the backlit posters are spectacular in person (Kelly's Finalist). The photography had to have contrast. We approached Jim Fiscus, the photographer, with samples ranging from Norman Rockwell to 1950's Vogue magazine covers. We felt the photograph had to have an innocence to it. (D&AD, Silver Cannes Lion, One Show an...Video...

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Rich Wakefield | richwakefield.blogspot.com Reviews
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If you've been in an airport anytime in the last year or so, you may have seen these posters. We've shot around 30 of them. These are some of my favorite. They ran in other mediums but the backlit posters are spectacular in person (Kelly's Finalist). The photography had to have contrast. We approached Jim Fiscus, the photographer, with samples ranging from Norman Rockwell to 1950's Vogue magazine covers. We felt the photograph had to have an innocence to it. (D&AD, Silver Cannes Lion, One Show an...Video...
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Rich Wakefield | richwakefield.blogspot.com Reviews

https://richwakefield.blogspot.com

If you've been in an airport anytime in the last year or so, you may have seen these posters. We've shot around 30 of them. These are some of my favorite. They ran in other mediums but the backlit posters are spectacular in person (Kelly's Finalist). The photography had to have contrast. We approached Jim Fiscus, the photographer, with samples ranging from Norman Rockwell to 1950's Vogue magazine covers. We felt the photograph had to have an innocence to it. (D&AD, Silver Cannes Lion, One Show an...Video...

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richwakefield.blogspot.com richwakefield.blogspot.com
1

Rich Wakefield: American Red Cross

http://richwakefield.blogspot.com/2009/06/there-is-continuous-shortage-of-blood.html

There is a continuous shortage of blood. We created a stark emergency-like message to get people's attention. It worked so well this simple 15 second message was syndicated across many markets. For a hi res version click here. View my complete profile.

2

Rich Wakefield: AT&T U-verse

http://richwakefield.blogspot.com/2009/06/at-u-verse.html

For Hi res version click. 4 spots. Takes a second to load please be patient. Thanks.}. The cable TV market is ultra competitive. Every company in the category is trying to get people to switch their providers. AT&T's new U-verse product was an alternative and a direct competitor to the cable companies. We thought we would teach people how to break-up with cable by using the smoothest ladies man we could find. Why not use the Colt 45 pitchman. Billy Dee Williams. View my complete profile.

3

Rich Wakefield: Mountain Dew-MDX

http://richwakefield.blogspot.com/2009/06/mountain-dew-mdx.html

Energy drinks claim they can increase your reaction speed. So with hardly any money, we decided to run small space ads connected to voicemail. Really interesting buy. View my complete profile.

4

Rich Wakefield: AT&T Media Net-Part 1

http://richwakefield.blogspot.com/2009/06/at-media-net-part-1.html

AT&T Media Net-Part 1. Video on Demand is probably the best thing that happened to cable television. But a really bad thing for advertisers. How do you get viewers to watch a 1 minute demonstration of a new product? You tease them with entertainment. For Hi Res click. View my complete profile.

5

Rich Wakefield: Save The Children

http://richwakefield.blogspot.com/2009/06/save-children_7303.html

Teenage pregnancy is on the rise. We had to be provacative in our approach. Just the idea in it's roughest form was very hard hitting. The line "one condom saves both lives" really gave the message the extra punch. Whenever you have a great idea like this, you have to make sure to pay extreme attention to detail. The photography had to have contrast. View my complete profile.

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If you've been in an airport anytime in the last year or so, you may have seen these posters. We've shot around 30 of them. These are some of my favorite. They ran in other mediums but the backlit posters are spectacular in person (Kelly's Finalist). The photography had to have contrast. We approached Jim Fiscus, the photographer, with samples ranging from Norman Rockwell to 1950's Vogue magazine covers. We felt the photograph had to have an innocence to it. (D&AD, Silver Cannes Lion, One Show an...Video...

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