rsulblog.wordpress.com

brandingcheatsheet.wordpress.com

About Me – branding cheat sheet

https://brandingcheatsheet.wordpress.com/about-2

I am a Venezuelan 24-year old (soon 25) businesswoman pursuing a Master of Science in Integrated Marketing at New York University. This is my first time blogging! I’ll do my best in providing interesting perspectives of what I’ve learned so far during my studies. Hope you enjoy it! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. What’s new in Advertising.

brandingcheatsheet.wordpress.com

branding cheat sheet – Page 2 – by Anabella Herrera

https://brandingcheatsheet.wordpress.com/page/2

February 17, 2015. The main thing brands need to do is understand their consumers. This not only means knowing their interests, needs and values; but also understanding their decision making process. This will permit them target their potential consumers at the appropriate time, through the right channel, with the exact information. What I have learned so far, there are 5 key elements we should comprehend about our consumers:. Segmentation: demographic and psychographic information. Psychographic Informa...

brandingcheatsheet.wordpress.com

Empowered Consumers vs. Brands – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/03/03/empowered-consumers-vs-brands

Empowered Consumers vs. Brands. March 3, 2015. March 3, 2015. Since I started my Master’s Degree in Integrated Marketing, my mindset has shifted from a consumer’s standpoint into the marketer’s shoes. I have read and learned how marketing has changed throughout the years, especially in the last ones. We live in a mercurial world where yesterday’s insights may not be relevant today; and marketers have to adjust or their brands will be jettisoned. Continuing with the healthy / organic trend mentioned earli...

brandingcheatsheet.wordpress.com

First Things First – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/02/17/first-things-first

February 17, 2015. The main thing brands need to do is understand their consumers. This not only means knowing their interests, needs and values; but also understanding their decision making process. This will permit them target their potential consumers at the appropriate time, through the right channel, with the exact information. What I have learned so far, there are 5 key elements we should comprehend about our consumers:. Segmentation: demographic and psychographic information. Psychographic Informa...

brandingcheatsheet.wordpress.com

Brand = Experience – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/03/30/brand-experience

March 30, 2015. At first, brands only represented a stamp in a product or service. Nowadays they embody a gismo designed to get people to buy based on an emotional connection. In order to build this relationship, brands are interacting more deeply with consumers rather than just asking them to buy their product. Any feeling or sensation evoked by brand-related stimuli. Understood this and launched its Christmas Miracle campaign. It consisted in randomly selecting flights (during this season) and aski...

brandingcheatsheet.wordpress.com

What’s new in Advertising – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/04/21/whats-new-in-advertising

What’s new in Advertising. April 21, 2015. April 21, 2015. This week I decided to share creativities brands have taken within the last few weeks to further excite their customer base. I decided to pick three examples; one brand I believe excelled at immersion, one that did a very good job in OOH (Out Of Home advertising), and another one that successfully integrated media channels. Here my top 3 picks:. The Danish brewer decided to put up a beer-dispensing billboard in London. The big green billboard...

brandingcheatsheet.wordpress.com

Social Media and the Brand – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/04/07/social-media-and-the-brand

Social Media and the Brand. April 7, 2015. April 7, 2015. Technology has changed our lives and has empowered us in the process. Information is easily available and our path to purchase is far more complex than how it used to be. Social media came along with technology. It is a digital space for us to express our thoughts, opinions, experiences and pictures (among other content), and share it with our friends, families and even people we don’t really know. Which is focused on fashion-forward minds . Lord ...

brandingcheatsheet.wordpress.com

When is Rebranding Necessary? – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/04/13/72

When is Rebranding Necessary? April 13, 2015. April 13, 2015. My Brand Strategy professor says there are three core occasions to engage in a branding exercise: Refine, Define and Create. When a brand needs refinement or repositioning, these are typically driven by environmental, competitive or company influences. Special K is an example of a brand facing new cultural changes and implications of consumer behavior that have caused the need for the brand to reposition itself. Here an analysis:. Following it...

brandingcheatsheet.wordpress.com

Financial Risk vs. PR Halo – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/02/24/financial-risk-vs-pr-halo

Financial Risk vs. PR Halo. February 24, 2015. February 24, 2015. 8220;Ending the sale of cigarettes and tobacco products at CVS is the right thing for us to do for our customers and our company to help people on their path to better health. Put simply, the sale of tobacco products is inconsistent with our purpose.”. I invite you to watch the following commercial:. Undoubtedly, CVS Health image has improved and it is attracting employers to their pharmacy networks and costumers to their drugstores and Mi...

brandingcheatsheet.wordpress.com

Consumer Base vs. Evolution – branding cheat sheet

https://brandingcheatsheet.wordpress.com/2015/03/23/af-ages-and-target-gets-emotional-with-the-hispanic-market

Consumer Base vs. Evolution. March 23, 2015. March 23, 2015. As I mentioned in one of my previous posts First Things First. Knowing your consumer is key for a brand. Only by knowing them, marketers will be able to target their potential consumers at the appropriate time, through the right channel, with the exact information. Abercrombie and Fitch and Target immediately came to my mind. The stores had dark wood shutters, played loud music and were sprayed with men cologne. The walls of the stores and ...