dragonflywhisper.blogspot.com
despre schimbare si PR: august 2009
http://dragonflywhisper.blogspot.com/2009_08_01_archive.html
Despre schimbare si PR. Luni, 31 august 2009. PR inedit pe Facebook? Apropo de post-ul anterior - miscarea maselor prin canale de social media. De citit articolul din Business Standard. Care vorbeste despre lansarea unui manifest al unei femei de afaceri din Romania pe Facebook: “Si tu, si eu, cunoastem cel putin cinci oameni inteligenti care ne-ar putea reprezenta mai bine in Parlamentul European decat EBA sau Becali”. Sa fie oare PR sau o miscare sociala? Duminică, 30 august 2009. Pe langa corporate, b...
dragonflywhisper.blogspot.com
despre schimbare si PR: TV Mania Awards
http://dragonflywhisper.blogspot.com/2009/12/tv-mania-awards.html
Despre schimbare si PR. Vineri, 11 decembrie 2009. Nice, what can I say…but I have seen them doing nicer. It was visible that the budget of this year was one suitable for a crisis, nevertheless stars were present. Talking about stars, it seems that we start to loos stars, or they start to b. PR has to innovate in order to reach CEO’s expectations. But coming back to the topic.at least this year Mircea Radu was no. T among the sexiest TV stars in Romania, finally a change. Dragutza idee pt un town branding.
dragonflywhisper.blogspot.com
despre schimbare si PR: iulie 2009
http://dragonflywhisper.blogspot.com/2009_07_01_archive.html
Despre schimbare si PR. Vineri, 31 iulie 2009. Social media, pe buzele PR-istilor :) in ultima perioada - adica de ceva vreme ne axam foarte mult pe acest termen. Ca vrem sa stim mai multe sau ca vorbim despre el, PR-ul este asaltat de acest termen. Si eu . pentru ca sunt un training freek (daca nu fac 2-3 training-uri pe an simt ca ma sufoc profesional :) o sa asist la un training pe social media saptamana asta. Pentru mood, iata un film interesant:. La ce m-am gandit:. Si cea mai nasoala :). In concluz...
dragonflywhisper.blogspot.com
despre schimbare si PR: noiembrie 2009
http://dragonflywhisper.blogspot.com/2009_11_01_archive.html
Despre schimbare si PR. Luni, 23 noiembrie 2009. On the other hand, it is very interesting to see that at European level, communication professionals see as being the two most important media categories to help reach their goals: print (38%) and broadcast (24%). Print, broadcast, social media, viral…you have to decide for the channels that best reaches the target and achieves the objectives. 183; Getting the name of the organization/brand in the media – 23%. 183; generate sales – 16%. 183; Getting the na...
dragonflywhisper.blogspot.com
despre schimbare si PR: Green Conference
http://dragonflywhisper.blogspot.com/2009/11/green-conference.html
Despre schimbare si PR. Duminică, 15 noiembrie 2009. I was at the Green Conference, a conference organized for CSR people and all those in communication dealing with responsibility. NGO’s where also invited. The sessions were ok, let’s say…not necessary a news, but interesting to hear about different strategies and positioning. The conference ended with two interesting speeches. One of the guys, Adrian Soare, asked the question of the day: “Why are you here? Dragutza idee pt un town branding. 8220;Someon...
dragonflywhisper.blogspot.com
despre schimbare si PR: septembrie 2009
http://dragonflywhisper.blogspot.com/2009_09_01_archive.html
Despre schimbare si PR. Marți, 15 septembrie 2009. A citit o jumatate de milion de tweets, pentru un research. Si a concluzionat ca 20% dintre acestea contineau informatii despre un brand sau solicitau informatii despre un brand. Interesant de vazut cate brand-uri romanesti sunt la ora actuala pe Twitter. Joi, 3 septembrie 2009. Lansare pe 2 roti pt vopsea de par de la Schwarzkopf. Sa lansezi o vopsea de par.cum? Sa vopsesti o cladire sau niste monumente in diferite culori pt a arata varietatea si eficie...
dragonflywhisper.blogspot.com
despre schimbare si PR: mai 2009
http://dragonflywhisper.blogspot.com/2009_05_01_archive.html
Despre schimbare si PR. Vineri, 29 mai 2009. Si nu o sa ma refer la cursul pe care il predau la FJSC ci la un eveniment spectaculos care a avut loc aseara. Aseara a fost concertul AC DC la Atena si m-am surprins pentru cateva minute analizand organizarea evenimentului in sine.putin in comparatie cu ce se intampla pe la noi:. Foarte multa lume, dar intrarea s-a facut repede si organizat, ca si iesirea de altfel. Nu erau cozi la apa / bere - si mai mult, pe stadion puteai sa bei si whisky :). Ne intoarcem ...
dragonflywhisper.blogspot.com
despre schimbare si PR: Objectives and evaluation
http://dragonflywhisper.blogspot.com/2009/11/objectives-and-evaluation.html
Despre schimbare si PR. Luni, 23 noiembrie 2009. When developing a campaign – corporate or brand – it is important to understand the objectives of the CEO, experts say: “do management audits on expectations”. A recent PR News/BurrellesLuce survey identified the following as management’s view of the purpose of PR:. 183; Getting the name of the organization/brand in the media – 23%. 183; Maintain and rebuild reputation – 22%. 183; passing on the organization story to the media – 21%. If we reached the obje...
dragonflywhisper.blogspot.com
despre schimbare si PR: Convention of Media Organizations
http://dragonflywhisper.blogspot.com/2009/10/convention-of-media-organizations.html
Despre schimbare si PR. Sâmbătă, 24 octombrie 2009. Convention of Media Organizations. I was today invited at the Convention of Media Organizations, a seminar talking about how the crisis is affecting mass media. The same issues came into discussion, the one that we have all felt from the beginning of the year. Some numbers were mentioned:. Advertising dropped with 35% in TV, 53% in print media and 40% in radio. Salaries decries by 50% in some editorial offices. We are facing sad times here. Journali...
