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Sales Goggles

Wednesday, June 10, 2015. Opening New Markets: Remove Your Distribution Blinders. Your brand has been around for a while. You’re well known in your core market. You have a competitive product offering and a solid sales team. You know that opening new markets is key to incremental growth. So off you go . You develop product for the new market. You craft messaging for the new market. You create collateral materials for the market. You train your sales team on the who, what, why and how of the new market.

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Sales Goggles | salesgoggles.blogspot.com Reviews
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Wednesday, June 10, 2015. Opening New Markets: Remove Your Distribution Blinders. Your brand has been around for a while. You’re well known in your core market. You have a competitive product offering and a solid sales team. You know that opening new markets is key to incremental growth. So off you go . You develop product for the new market. You craft messaging for the new market. You create collateral materials for the market. You train your sales team on the who, what, why and how of the new market.
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1 wrong product
2 wrong messaging
3 wrong collateral
4 wrong training
5 parks and municipalities
6 school and university
7 hospitality and resort
8 fitness and lifestyle
9 commercial property managers
10 corporate b2b
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wrong product,wrong messaging,wrong collateral,wrong training,parks and municipalities,school and university,hospitality and resort,fitness and lifestyle,commercial property managers,corporate b2b,of market specific,still not convinced,into action,ouch
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Sales Goggles | salesgoggles.blogspot.com Reviews

https://salesgoggles.blogspot.com

Wednesday, June 10, 2015. Opening New Markets: Remove Your Distribution Blinders. Your brand has been around for a while. You’re well known in your core market. You have a competitive product offering and a solid sales team. You know that opening new markets is key to incremental growth. So off you go . You develop product for the new market. You craft messaging for the new market. You create collateral materials for the market. You train your sales team on the who, what, why and how of the new market.

INTERNAL PAGES

salesgoggles.blogspot.com salesgoggles.blogspot.com
1

Sales Goggles: June 2015

http://www.salesgoggles.blogspot.com/2015_06_01_archive.html

Wednesday, June 10, 2015. Opening New Markets: Remove Your Distribution Blinders. Your brand has been around for a while. You’re well known in your core market. You have a competitive product offering and a solid sales team. You know that opening new markets is key to incremental growth. So off you go . You develop product for the new market. You craft messaging for the new market. You create collateral materials for the market. You train your sales team on the who, what, why and how of the new market.

2

Sales Goggles: Great Salespeople Aren't Born ... They're Built

http://www.salesgoggles.blogspot.com/2014/03/great-salespeople-arent-born-theyre.html

Wednesday, March 26, 2014. Great Salespeople Aren't Born . They're Built. Ask any supplier or sales manager what's the one thing they would change about their current business, and you'll always get the same answer . more business. Wrong answer . that’s a destination, not a method of getting there. Then comes the wild-eyed litany of generic answers . Hey McFly . here’s the answer that trumps each and every one of those issues . Stronger Salespeople. Don’t think so? Do a little self-examination . So why i...

3

Sales Goggles: March 2014

http://www.salesgoggles.blogspot.com/2014_03_01_archive.html

Wednesday, March 26, 2014. Great Salespeople Aren't Born . They're Built. Ask any supplier or sales manager what's the one thing they would change about their current business, and you'll always get the same answer . more business. Wrong answer . that’s a destination, not a method of getting there. Then comes the wild-eyed litany of generic answers . Hey McFly . here’s the answer that trumps each and every one of those issues . Stronger Salespeople. Don’t think so? Do a little self-examination . So why i...

4

Sales Goggles: November 2013

http://www.salesgoggles.blogspot.com/2013_11_01_archive.html

Wednesday, November 20, 2013. You Ain't Apple . But You Can Be. Whether you prefer a Mac or a PC, you have to appreciate Apple for their customer loyalty and top-to-bottom execution in consistently delivering on their brand promise. You don’t need to look for proof further than seeing Apple stores packed every day of the week, or the lines outside retailers to be the first to buy the latest Apple product. Their customers passionately promote and defend choosing Apple over all others. So what about you.

5

Sales Goggles: Opening New Markets: Remove Your Distribution Blinders

http://www.salesgoggles.blogspot.com/2015/06/opening-new-markets-remove-your.html

Wednesday, June 10, 2015. Opening New Markets: Remove Your Distribution Blinders. Your brand has been around for a while. You’re well known in your core market. You have a competitive product offering and a solid sales team. You know that opening new markets is key to incremental growth. So off you go . You develop product for the new market. You craft messaging for the new market. You create collateral materials for the market. You train your sales team on the who, what, why and how of the new market.

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TOTAL PAGES IN THIS WEBSITE

16

LINKS TO THIS WEBSITE

tomcaseygroup.com tomcaseygroup.com

Resources | Tom Casey Group

http://www.tomcaseygroup.com/resources.html

Little Gold Book of YES! Healthy sales and customer relationships need healthy attitudes, and both are not mutually exclusive. If you aren't fired-up after this read, get out of sales. Ken Blanchard (with Jim Ballard and Fred Finch). Developing a unified, people-first, customer-oriented culture. some consider these lip-service aspirations, Ken ties them to the very lifeblood of success. Becoming a Category of One. Differentiation lessons and examples from a true master! How is your training better?

tomcaseygroup.com tomcaseygroup.com

Tom Casey Group

http://www.tomcaseygroup.com/index.html

What We Do . . . Getting your sales reps to spend more time selling YOUR products, requires YOUR spending more time on your sales reps! Why We Do It . . . The quality of your relationship with your sales reps and customers is directly linked with your ability to grow top-line sales. How We Do It . . . Training and coaching Sales Partnering programs that will have your customers calling and your sales reps cheering! Increased Sales Through Increased Focus Between Suppliers and their Salespeople. We have u...

tomcaseygroup.com tomcaseygroup.com

Solutions | Tom Casey Group

http://www.tomcaseygroup.com/solutions.html

What is it worth to get a share of your reps sales time? What is it costing you if you're not? Increased Sales Through Increased Focus Between Suppliers and their Salespeople. Get to know your key areas of field-perceived brand strengths and shortcomings. Brand Building Through Sales Partnering. Driving a focused and passionate pursuit of business on your behalf in the field. Fostering sustainable sales efforts by marketing to your REAL customers. Sales Presentations That Really Work. Your BUT is Showing!

tomcaseygroup.com tomcaseygroup.com

Speaking | Tom Casey Group

http://www.tomcaseygroup.com/speaking.html

Tom takes a sarcastic, yet painfully honest look at typical shortcomings in the everyday life of a business . . . all the while Challenging, Motivating and Inspiring the audience to strive for their personal best in addressing not only their workplace BUT's, but the BUT's that might be showing in their personal lives as well. Your "BUT" is Showing! Also available in half-day and full-day sales training seminars. Casey's wry sense of humor softened the pain of looking in the mirror at my own companys "BUT".

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TOTAL LINKS TO THIS WEBSITE

5

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Wednesday, June 10, 2015. Opening New Markets: Remove Your Distribution Blinders. Your brand has been around for a while. You’re well known in your core market. You have a competitive product offering and a solid sales team. You know that opening new markets is key to incremental growth. So off you go . You develop product for the new market. You craft messaging for the new market. You create collateral materials for the market. You train your sales team on the who, what, why and how of the new market.

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