marketingmog.blogspot.com
The MarketingMog Blog: February 2012
http://marketingmog.blogspot.com/2012_02_01_archive.html
The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Wednesday, February 29, 2012. A Lack of Budget Can Drive Innovation. Last week, I had the pleasure of attending a presentation by Professor Keith Stoughton from MK University. Prof Stoughton has the daunting task of building a new university fit for a dynamic, modern city in the 21. Originally, the plan was for a traditional campus with all the usual facilities and associated status. In my career, I’ve managed ...
marketingmog.blogspot.com
The MarketingMog Blog: Time for some Moral Marketing
http://marketingmog.blogspot.com/2012/02/time-for-some-moral-marketing.html
The Marketing Mog Blog is brought to you by Sam Bridger Consulting (www.sambridger.com). Friday, February 10, 2012. Time for some Moral Marketing. If you’ve read any of my previous blogs, you may well have spotted a bit of a recurring theme; my hope that businesses could be, well, just a bit nicer. So three cheers for Unilever and their recent announcement that marketing “needs to be noble again”. Wouldn’t that be nice? And as his case studies ably demonstrate, you can still be a wealth-generating capita...
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