3pointbeyondthearc.blogspot.com
Beyond the Arc: November 14, 2010
http://3pointbeyondthearc.blogspot.com/2010_11_14_archive.html
Google Website Translator Gadget. Thursday, November 18, 2010. The Dawn of the Anti-Blogger. And while the traditional tools all serve a purpose as part of a marketing communications campaign that may include product publicity, cause marketing, thought leadership, influencer relations, issues management, etc., they only communicate out and provide little or no feedback loop. By design, these tools don't encourage conversation or the exchange of information. Perhaps we are seeing the dawn of the anti-blog...
marketingmeasurementtoday.blogspot.com
Marketing Measurement Today: Dashboards - Huge Value or Big Expense?
http://marketingmeasurementtoday.blogspot.com/2010/08/dashboards-huge-valueor-big-expense.html
Thoughts on solving the tough problems in measuring return on marketing. Tuesday, August 10, 2010. Dashboards - Huge Value or Big Expense? Having “ written the book. And finally, start with metrics which CAN be measured today (the pragmatist approach) instead of envisioning the spectrum of things which SHOULD be measured (the visionary approach), and force some amount of new learning exploration right from the start. Without this stretch exercise, many dashboards are started with no prospect of new i...
moblogsmoproblems.blogspot.com
How conversational are Twitter's power users in the social media space? - The Viral Garden
http://moblogsmoproblems.blogspot.com/2010/04/how-conversational-are-twitters-power.html
Social Media Mavens Series. How conversational are Twitter's power users in the social media space? Monday, April 12, 2010. Alerted me to a Twitter screenshot that suggests that a Twitter homepage redesign is coming. An interesting element of this redesign would include showing what percentage of the user's recent tweets were replies to other users. I've always been interested in how people use Twitter, especially as a conversation platform. Posted by Mack Collier @ 8:47 AM. I think youre right: the perc...