kumarketing.blogspot.com
KUMARketing.com: Product Messaging
http://kumarketing.blogspot.com/2007/10/product-messaging.html
Product messaging is a document that involves feature and benefit description of what the product does and contains data related to the value the buyer would get by buying. It is to be used as a marketing tool and would most likely be available through a data sheet. At an SVPMA workshop, the difference between product messaging and sales messaging was illustrated by Michael Cannon of the Silver Bullet Group. And Why Buy from you? Subscribe to: Post Comments (Atom). Subscribe in a reader.
softwaresalesjobsblog.wordpress.com
July | 2015 | SoftwareSalesJobs
https://softwaresalesjobsblog.wordpress.com/2015/07
A blog exclusively for Software Sales People. The Real Problems with BtoB Customer Messaging and Their Solutions. By Michael Cannon, Founder and CEO, Silver Bullet Group, Inc. Numerous studies bear out that business-to-business (BtoB) companies lose billions of dollars each year because of ineffective customer messaging. What are the key factors that contribute to this messaging mess? Most companies and their marketing firms:. Produce only company, market and product customer messaging. 8220;Why should I...
softwaresalesjobsblog.wordpress.com
August | 2015 | SoftwareSalesJobs
https://softwaresalesjobsblog.wordpress.com/2015/08
A blog exclusively for Software Sales People. The Fine Line Between Persistence – And Stalking! By Colleen Francis, President And Founder, Engage Selling Solutions. Let’s go back to the science of sales, and dissect a typical opening call that I hear 80% of the time when I’m coaching sales people:. 8220;Hi Mary, this is Colleen from Engage Selling. How are you today? Great I’m just calling to check in and see if anything has changed since the last time we spoke? Mistake #1: “How are you today? Any non-sc...
uprightmarketing.com
Our Partners - Upright Marketing
http://uprightmarketing.com/our-partners
Enter your search terms. Can We Help You? Up and to the Right. To provide your organization with complete solutions, UpRight has strategic partnerships with domain experts and complementary technology, design and service providers. Sharing philosophies and standards, we integrate the people, process, and technology components required to drive results that are up to the right. Helps BtoB companies generate more revenue from their sales and marketing investments by using great sales messaging to improve b...
compelligence.com
4 Breakthroughs to Increase Win Rates in 2015 - Compelligence
http://www.compelligence.com/2015/03/03/4-breakthroughs-to-increase-win-rates-in-2015
4 Breakthroughs to Increase Win Rates in 2015. 3 March, 2015 Posted in: Uncategorized. Wondering how your 2015 will be any different than 2014 competitively? Want to lose fewer deals to the status quo and to the competition? In this interactive panel discussion, four senior sales leaders show you a holistic framework to. Understand the top 6 decisions in the buyers’ process. Align your content and conversations to more effectively influence these decisions. See you on the 11th!
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