talkingcobblers.wordpress.com
Don’t let the tail wag the dog | Talking Cobblers
https://talkingcobblers.wordpress.com/2015/05/15/dont-let-the-tail-wag-the-dog
Comms strategy 101 →. Don’t let the tail wag the dog. Don’t let process wag strategy. Don’t let spreadsheets wag creativity. Don’t let reporting wag flexibility and responsiveness. Don’t let tomorrow determine the big picture. Don’t let minutiae get in the way of success. Head of Customer Engagement at Australian social analytics company DIGIVIZER, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference. Comms strategy 101 →.
talkingcobblers.wordpress.com
Client work | Talking Cobblers
https://talkingcobblers.wordpress.com/client-work
Analysing the social web: mapping the Australian social universe. My primary work is now as part of the DIGIVIZER team. Now over three years old, DIGIVIZER is an Australian start-up company, the only Australian company using its own custom-built technology to find, match, retrieve, classify and analyse customer sentiments and comments on the social web, and then to match these back to customer databases. DIGIVIZER cuts away the complexity surrounding all of this, makes the connections, brings sharpness, ...
talkingcobblers.wordpress.com
Comms strategy 101 | Talking Cobblers
https://talkingcobblers.wordpress.com/2015/06/21/comms-strategy-101
Don’t let the tail wag the dog. Strategy more essential than ever in communications planning →. The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains Barack Obama’s first Presidential campaign, in both the primaries and the election itself, in long-ago 2008. And it’s the archetypal play fo...
talkingcobblers.wordpress.com
Why Talking Cobblers | Talking Cobblers
https://talkingcobblers.wordpress.com/why-talking-cobblers
Write a blog, they all said. Finally the cobbler soles his own shoes. Here it is. For those not used to English slang and vernacular, talking cobblers means talking nonsense. Of course, this blog aims not to! In the two years that I’ve been publishing these posts, the scope of my commentary has broadened. Influence relations, social media, the shorter news cycle, the fall-out of the media scandals in the UK in particular, have all shaped my comments here and of course the broader conversation. Recent Twe...
myentrepreneurmagazine.com
Advertising on My Entrepreneur Magazine - My Entrepreneur Magazine | My Entrepreneur Magazine
http://www.myentrepreneurmagazine.com/advertising-on-my-entrepreneur-magazine
Advertising on My Entrepreneur Magazine. Become a published author. Tuesday 30 August, 2016. Can you write a chapter in a ground-breaking book. Can you share the secrets of business success? How to switch off in a culture that's always on. Follow My Entrepreneur Magazine on Instagram and win a free ad for a charity of your choice. Can you write a chapter in a ground-breaking book offering advice on how to create the life you want? Amazing Entrepreneurs : Mark Miljons Rostoks. My Making Money Magazine.
myentrepreneurmagazine.com
Terms and Conditions - My Entrepreneur Magazine | My Entrepreneur Magazine
http://www.myentrepreneurmagazine.com/244-2
Advertising on My Entrepreneur Magazine. Become a published author. Tuesday 30 August, 2016. Can you write a chapter in a ground-breaking book. Can you share the secrets of business success? How to switch off in a culture that's always on. Follow My Entrepreneur Magazine on Instagram and win a free ad for a charity of your choice. Can you write a chapter in a ground-breaking book offering advice on how to create the life you want? Amazing Entrepreneurs : Mark Miljons Rostoks. My Making Money Magazine.
myentrepreneurmagazine.com
Best Books Archives - My Entrepreneur Magazine | My Entrepreneur Magazine
http://www.myentrepreneurmagazine.com/category/best_books
Advertising on My Entrepreneur Magazine. Become a published author. Support My Entrepreneur Magazine. Tuesday 11 April, 2017. Have you mastered the law of attraction? Are you an organizer of an award or industry trade show? Contribute to The Book of Awards and Trade Shows. Have you mastered the law of attraction? The Entrepreneur Show talks to Fleur Filmer. How to MakeOver Your Life When You Work From Home in Spring. Is the gender pay gap reporting legislation enough for your business? Featured Book: Lea...
lovellycommunications.com
Business advice – LovellyCommunications
https://lovellycommunications.com/category/business-advice
Lovelly by name, Lovely by nature. Our Clients and Testimonials. Isn’t She Lovelly! Charity and Community Engagement. Continuing the conversation on customer centric social media. February 29, 2016. February 21, 2016. A few months ago, we were asked to comment on the importance of customer centricity in social media. Our view – highly important and it should be the focus! Have a read of some of our responses on how to achieve customer centricity through social media. What are the best tools to do so?