brandtimbre.com
Brand Timbre - Story
http://www.brandtimbre.com/story
Brand Timbre helps companies humanize their interactions with audiences through sound and music the language of emotion. We're an audio branding agency. Timbre helps companies develop and manage the audible components of their brand experience. Audio logos and brand themes. Overhead and on-hold music. Soundtracks for product videos and broadcast advertising. Music-based marketing and customer engagement programs. Music for live events. Interactive installations. We combine audio and branding expertise.
brandtimbre.com
Brand Timbre - People
http://www.brandtimbre.com/people
Brian graduated from the University of California at Berkeley (English Lit.) and studied design at the Academy of Art University in San Francisco. A lifelong musician, Jeff is also co-founder of First Octave, a fund dedicated to supporting music and arts education in Portland public schools. Since 1998, First Octave has raised over $750,000 in funds and in-kind contributions to help bring greater music and art education opportunities to Portland's underserved and underrepresented students. Working with B...
brandtimbre.com
Brand Timbre - Method
http://www.brandtimbre.com/method
Define your sound. Map out your ‘audio ecosystem’. And think about how you want your audiences to feel as they interact with your brand. Audio Identity: What does your brand sound like? We will help you answer this question by defining your Audio Identity. Think of it as the audio chapter of your brand identity guidelines a detailed description of your unique sound, and practical guidance on how to select or develop sounds (music, voice and sound effects) that express your identity. How and why does.
brandtimbre.com
Brand Timbre - Work
http://www.brandtimbre.com/work/nab
To commemorate it 150th anniversary, National Australia Bank (NAB) launched The Academy, a progressive professional development initiative designed to give employees a boost as they strive toward both their professional and personal aspirations. Three immersive audio experiences help prepare NAB employees for the unconventional training/learning activities they will encounter:. Each of The Academy‘s seven training spaces is equipped with the one-of-a-kind Tone Bar music system, which lets facilitators se...
brandtimbre.com
Brand Timbre - Work
http://www.brandtimbre.com/work/kp
Music is especially relevant to health and well-being. And Kaiser Permanente (KP), the largest healthcare system in the US, knew that music had great potential as a vehicle for its total-health message. A close collaboration with KP's Brand Strategy team led to the creation of the Music Health Initiative, a comprehensive audio-branding program that encompasses everything from on-hold and overhead music programming to member-engagement campaigns and an online brand-music licensing portal.
brandtimbre.com
Brand Timbre - WellTone
http://www.brandtimbre.com/welltone
What does a healing environment sound like? The sounds that hospital patients hear (or don't hear) have a profound effect on how they feel. Hospital noise, which, according to the World Health Organization, disrupts patients' sleep and increases stress responses among both patients and staff, needs to be reduced. And a growing body of evidence suggests that therapeutic sounds, which can reduce stress, discomfort and anxiety, should be introduced into healthcare settings whenever possible.
brandtimbre.com
Brand Timbre - Work
http://www.brandtimbre.com/work/columbia
Columbia Sportswear, an innovative outdoor gear company with retail outlets around the world, wanted to improve its customers’ shopping experience with overhead music programming that better reflected its reinvigorated brand identity. Specifically, Columbia wanted a music program that was unique to the brand, expressing it’s customers’ love of the greater outdoors and the company‘s fun-loving, approachable, sometimes irreverent persona.
brandtimbre.com
Brand Timbre - On Hold / Overhead
http://www.brandtimbre.com/on-hold
On Hold / Overhead. Create the ideal listening experience. What your customers hear has a profound influence on how they feel. Whether they’re waiting on hold, sitting in your lobby or browsing through your store, your customers want to feel comfortable. If possible, they also want to enjoy themselves. And you want them to sense that they’re someplace special — that your brand has a unique personality. How do you want your customers to feel? Right message, right place, right time. We produce audio messag...
brandtimbre.com
Brand Timbre - News
http://www.brandtimbre.com/news
Timbre rolls out new music/messaging platform for Kaiser Permanente May 2012. Timbre has created three custom music programs expressly for KP. Based in part on a number of studies affirming music's psychological and physiological benefits, the music programs also reflect Kaiser Permanente's brand ethos, reinforcing, for example, the idea that maintaining a positive outlook in life is as much a determinant of one's overall well-being as a good diet and steady exercise. Kaiser Permanente is using music giv...
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