tuneyourradio.com
Writing Radio | T u n e Y o u r R a d i o
https://tuneyourradio.com/category/writing-radio
Easy Steps to Great Radio Advertising. Category Archives: Writing Radio. The Dreaded Phone Number. October 21, 2011. Throughout the 40 years I’ve produced Radio advertising, one question stands above all others: should we put our phone number in the commercial? Anyone with reasonable marketing experience knows the answer to this. It’s an unequivocal NO. But why? Are … Continue reading →. Dialogue Writing Where to Start. September 30, 2011. Dialogue Writing Chaos is Good! September 16, 2011. If you’ve bee...
tuneyourradio.com
The Dreaded Phone Number | T u n e Y o u r R a d i o
https://tuneyourradio.com/2011/10/21/the-dreaded-phone-number
Easy Steps to Great Radio Advertising. Dialogue Writing Where to Start. The Dreaded Phone Number. October 21, 2011. Throughout the 40 years I’ve produced Radio advertising, one question stands above all others:. Should we put our phone number in the commercial? Anyone with reasonable marketing experience knows the answer to this. It’s an unequivocal NO. But why? What are the alternatives? How do you explain this to your client? For the answers to these burning questions, watch the video. The Five Rules R...
tuneyourradio.com
The Five Rules-Rule One | T u n e Y o u r R a d i o
https://tuneyourradio.com/2011/06/01/the-five-rules-rule-one
Easy Steps to Great Radio Advertising. What This is All About. The Five Rules-Rule Two →. The Five Rules-Rule One. June 1, 2011. You’re at a party. There’s a really great group of friends chatting over by the drink table, but you’ve been cornered by a guy who’s droning on and on about his business. Are you engaged in what he’s saying? Nope You really want to be with that entertaining group having all the laughs over by the drinks. Or are you droning on with facts about your business? Choose to entertain,.
tuneyourradio.com
Your Brain on Radio | T u n e Y o u r R a d i o
https://tuneyourradio.com/2011/09/09/your-brain-on-radio
Easy Steps to Great Radio Advertising. Dialogue Writing Chaos is Good! Your Brain on Radio. September 9, 2011. There are two sides to everythingincluding our brains. (And you thought it was just a lump of gray matter.) Science tells us that our brain’s two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left or right brain. When writing for radio, which side should we appeal to? The answer is 3 minutes away. Dialogue Writing Chaos is Good!
tuneyourradio.com
The Five Rules—Rule Four (a) | T u n e Y o u r R a d i o
https://tuneyourradio.com/2011/07/18/the-five-rules—rule-foura
Easy Steps to Great Radio Advertising. The Five Rules-Rule Three. The Five Rules Rule 4 (b) →. The Five Rules Rule Four (a). July 18, 2011. You’re driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. Easy Don’t write a radio spot. Rule four Sound Different. Here’s a different-sounding spot that uses woven announcer structure to collapse time:. This entry was posted in Writing Radio. The Five Rules-Rule Three. Leave a Reply Cancel reply.
tuneyourradio.com
The Five Rules-Rule Two | T u n e Y o u r R a d i o
https://tuneyourradio.com/2011/06/28/the-five-rules-rule-two
Easy Steps to Great Radio Advertising. The Five Rules-Rule One. The Five Rules-Rule Three →. The Five Rules-Rule Two. June 28, 2011. I want you to recite the first five billboards you saw on your drive to work this morning. What? OK then, let’s try this. Tell me the first three headlines you saw on your favorite news source. No? OK One last chance. Tell me one commercial you saw on TV last night. Just one. Now we’re getting somewhere. Here’s a spot that focuses on One Big Idea only one. The Five Rules Ru...
tuneyourradio.com
About Brent | T u n e Y o u r R a d i o
https://tuneyourradio.com/about
Easy Steps to Great Radio Advertising. Brent Walker has been producing radio advertising for the past 40 years. In that time, he’s learned a thing or two, and watched the creativity of radio wax and wane. Tune Your Radio is a video series detailing what often goes wrong with Radio Advertising, and how you can make it right. Tune Your Radio is completely underwritten by Soundscapes. Enter your e-mail address to find out when a fresh, new video posts. Join 48 other followers. The Dreaded Phone Number.
tuneyourradio.com
The Five Rules—Rule 4 (b) | T u n e Y o u r R a d i o
https://tuneyourradio.com/2011/08/02/the-five-rules—rule-4-b
Easy Steps to Great Radio Advertising. The Five Rules Rule Four (a). The Five Rules Rule Five →. The Five Rules Rule 4 (b). August 2, 2011. How many times have you heard (or said) this:. Nolet’s use another piece of music. We used that piece last time. We need a new announcerwe’ve used that guy on the last four spots we produced. If you’re aiming for a brand sound, you’ll never hit your mark if you constantly change elements. Consistency is key to maintaining a brand sound. The Five Rules Rule Four (a).
SOCIAL ENGAGEMENT