sparkandsway.com

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Of interest in what’s possible. Sway. A prospective buyer to what’s doable. Then take action. That’s the role of marketing. It sounds straightforward, but the practice of marketing. Has changed radically, with buyers now in full control of how and when they engage with a company. Luckily, the art of marketing. Is rooted in the human need for stories, and the principles of storytelling haven’t changed much. To get from spark to sway, you need a storytelling roadmap. Ignites the spark of interest.

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Spark+Sway | Home | sparkandsway.com Reviews

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Of interest in what’s possible. Sway. A prospective buyer to what’s doable. Then take action. That’s the role of marketing. It sounds straightforward, but the practice of marketing. Has changed radically, with buyers now in full control of how and when they engage with a company. Luckily, the art of marketing. Is rooted in the human need for stories, and the principles of storytelling haven’t changed much. To get from spark to sway, you need a storytelling roadmap. Ignites the spark of interest.

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Spark+Sway | Home | sparkandsway.com Reviews

https://sparkandsway.com

Of interest in what’s possible. Sway. A prospective buyer to what’s doable. Then take action. That’s the role of marketing. It sounds straightforward, but the practice of marketing. Has changed radically, with buyers now in full control of how and when they engage with a company. Luckily, the art of marketing. Is rooted in the human need for stories, and the principles of storytelling haven’t changed much. To get from spark to sway, you need a storytelling roadmap. Ignites the spark of interest.

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sparkandsway.com

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Spark+Sway | About

http://www.sparkandsway.com/about

View Joan’s portfolio. Joan Doolittle, Principal. Joan Doolittle is an award-winning brand and creative strategist focused in B2B marketing. She has worked with a wide variety of companies, from small start-ups to Global 500 companies such as IBM, SAP and CDW. Regardless of size, Joan works with companies to discover and articulate their stories. Helping to make marketing an effective and efficient tool to connect buyers with value. Find the right buyers. Position your company or offering.

2

Spark+Sway | Adventures in Storytelling

http://www.sparkandsway.com/adventures-in-storytelling

Raquo; Adventures in Storytelling. Posted by E/ even Sites. March 21, 2012. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Find the right buyers. Position your company or offering. Get buyers to think more often or more positively about you. Motivate buyers to commit.

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Spark+Sway | Method

http://www.sparkandsway.com/method

The Spark Sway Storytelling Roadmap Method. How do we ignite a spark with a prospective buyer, and sway that buyer to act? To discover and articulate a provocative story for your company or offering, you must build a robust storytelling roadmap that you can use in all your marketing activities. First we listen. A lot. We should listen a lot more and tell a lot less in marketing. So, listen to prospective buyers, to lost opportunities, to established customers, to sellers. Find out:. Then we dig deep.

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Of interest in what’s possible. Sway. A prospective buyer to what’s doable. Then take action. That’s the role of marketing. It sounds straightforward, but the practice of marketing. Has changed radically, with buyers now in full control of how and when they engage with a company. Luckily, the art of marketing. Is rooted in the human need for stories, and the principles of storytelling haven’t changed much. To get from spark to sway, you need a storytelling roadmap. Ignites the spark of interest.

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