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ACCOUNT PLANNING METHODS: Kurt Vonnegut's Storytelling Schemes

http://account-planning-confessions.blogspot.com/2014/03/kurt-vonneguts-storytelling-schemes.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Kurt Vonnegut's Storytelling Schemes. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. Kurt Vonneguts Storytelling Schemes. From The Head Of Zeus Jones. Quotations about Strategy and Planning. Warc Blogs - Marketing opinion and insight warc.com.

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ACCOUNT PLANNING METHODS: Think negative!

http://account-planning-confessions.blogspot.com/2013/11/think-negative.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Have you ever experienced the reluctancy of colleagues and clients to react positively to questions, thoughts or propositions that use words like "confront", "oppose", "counter-", "vs", "non-", "problem" etc? Imagine the following piece of conversation:. In the made-up conversation above the consultant tries...

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ACCOUNT PLANNING METHODS: April 2015

http://account-planning-confessions.blogspot.com/2015_04_01_archive.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. You are NOT a storyteller" you just repeat a funny word you heard somewhere. Subscribe to: Posts (Atom). Subscribe via RSS feed. View my complete profile. You are NOT a storyteller you just repeat a funn. From The Head Of Zeus Jones. Quotations about Strategy and Planning.

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ACCOUNT PLANNING METHODS: Really fast, inexpensive, ad pretesting:

http://account-planning-confessions.blogspot.com/2014/04/really-fast-inexpensive-ad-pretesting.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Really fast, inexpensive, ad pretesting:. Http:/ www.zappistore.com/product/estatic. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. Really fast, inexpensive, ad pretesting:. From The Head Of Zeus Jones. Quotations about Strategy and Planning.

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ACCOUNT PLANNING METHODS: Why mission statements (& SWOTs) are weak instruments

http://account-planning-confessions.blogspot.com/2014/05/why-mission-statements-and-swots-are.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Why mission statements (& SWOTs) are weak instruments. Check out this short but insightful article:. Http:/ blogs.hbr.org/2014/05/three-quick-ways-to-improve-your-strategy-making-2/. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. From The Head Of Zeus Jones.

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ACCOUNT PLANNING METHODS: How digitally smart is your company? Take the Digital Customer Centricity Test!

http://account-planning-confessions.blogspot.com/2014/01/how-digitally-smart-is-your-company.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. How digitally smart is your company? Take the Digital Customer Centricity Test! Http:/ www.booz.com/global/home/what-we-think/digitization/toolkit/digital-customer-centricity-profiler. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. The WRAP rules for better decisions.

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ACCOUNT PLANNING METHODS: Why smart people struggle with strategy

http://account-planning-confessions.blogspot.com/2015/02/why-smart-people-struggle-with-strategy.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Why smart people struggle with strategy. The problem with smart people is that they are used to seeking and finding. Right answer; unfortunately, in strategy there is no single right answer to find. Strategy requires making choices about an uncertain future. Subscribe to: Post Comments (Atom).

account-planning-confessions.blogspot.com

ACCOUNT PLANNING METHODS: Business Models: The Role the Internet of Things Can Play

http://account-planning-confessions.blogspot.com/2015/03/business-models-and-internet-of-things.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. Business Models: The Role the Internet of Things Can Play. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. Business Models: The Role the Internet of Things C. From The Head Of Zeus Jones. Quotations about Strategy and Planning.

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ACCOUNT PLANNING METHODS: "You are NOT a storyteller" you just repeat a funny word you heard somewhere.

http://account-planning-confessions.blogspot.com/2014/09/you-are-not-storyteller-you-just-repeat.html

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking. You are NOT a storyteller" you just repeat a funny word you heard somewhere. Subscribe to: Post Comments (Atom). Subscribe via RSS feed. View my complete profile. You are NOT a storyteller you just repeat a funn. From The Head Of Zeus Jones. Quotations about Strategy and Planning.