frikonyc.blogspot.com
friko's blog: Go on, be a Tiger
http://frikonyc.blogspot.com/2009/12/go-on-be-tiger.html
A brand mercenary's observations on our curious world. Tuesday, December 15, 2009. Go on, be a Tiger. After 6 years of using his image as a. Powerful metaphor of business success". Accenture announced on Sunday December 13th the end of its relationship with Tiger Woods. There are 2 troubling things with this announcement:. 1- a missed opportunity:. A brand that has been working so hard to position itself as a reliable partner could have taken this opportunity to demonstrate how it. Phil Knight, CEO).
frikonyc.blogspot.com
friko's blog: are marketers helping perpetuate segregation?
http://frikonyc.blogspot.com/2009/09/are-marketers-helping-perpetuate.html
A brand mercenary's observations on our curious world. Thursday, October 29, 2009. Are marketers helping perpetuate segregation? At a Client meeting recently, the media buying agency was presenting the media plans for the next year. Given that African Americans over-index in the consumption of this particular brand, the young executive explained how we needed to keep buying space in "Black zipcodes" and "Black media" channels such as BET and blackplanet.com. After all, nothing easier for an executive in ...
frikostarc.blogspot.com
f r i k o s t a r c: the corners project
http://frikostarc.blogspot.com/2009/10/corners-project.html
frikonyc.blogspot.com
friko's blog: why we help?
http://frikonyc.blogspot.com/2010/01/why-we-help.html
A brand mercenary's observations on our curious world. Sunday, January 17, 2010. If there is one positive note coming out of the tragic events in Haiti. Earlier this week, it must the solidarity that the rest of the world immediately demonstrated. Just a few hours after the initial reports of devastation, images of Port-au-Prince-bound firemen and rescue teams in Charles de Gaulle, Schipol, Ezeiza and other airports around the world appeared on our TVs. Even. This is the result of at least 2 factors:.
frikonyc.blogspot.com
friko's blog: why we need luxury and fashion
http://frikonyc.blogspot.com/2009/12/luxury-and-fashion.html
A brand mercenary's observations on our curious world. Friday, December 11, 2009. Why we need luxury and fashion. As social beings, we have always looked to define our place in society. Whether by a system of casts, nobility, landownership or other, rigid systems gave us a sense of identity and order, for the greater good of the species. These structures were so useful that across eras and cultures our place in society was passed down from parents to children. In short, both fashion and luxury help us re...
frikonyc.blogspot.com
friko's blog: Fueling spiritual ADD
http://frikonyc.blogspot.com/2009/10/cost-of-buying-joy.html
A brand mercenary's observations on our curious world. Saturday, October 17, 2009. Money can't buy you Happiness, but it can buy Joy. As ad people, we wonder about the value our work brings to society. Are we really helping the world move forward? Or just convincing people to buy things they don't need? Advertising certainly helps improve the world by informing people and fueling competition, which eventually translates into better, more affordable goods for all and creates jobs along the way. So while a...
frikonyc.blogspot.com
friko's blog: Who really decides?
http://frikonyc.blogspot.com/2009/10/who-really-decides.html
A brand mercenary's observations on our curious world. Tuesday, October 20, 2009. If Freud was right, and our subconscious plays a huge role in the decisions we make everyday, understanding it is of fundamental importance to anyone wishing to influence others. If you ever sat through hours of bad research downloads, instinctually knowing the "findings" made no sense, perhaps a look into Bernays' theories and work will inspire you to think about consumer stimuli and response differently.
frikostarc.blogspot.com
f r i k o s t a r c: friko's blog
http://frikostarc.blogspot.com/2009/10/frikos-blog.html
frikonyc.blogspot.com
friko's blog
http://frikonyc.blogspot.com/2011/01/my-first-post.html
A brand mercenary's observations on our curious world. Wednesday, January 19, 2011. Subscribe to: Post Comments (Atom). A soldier in all of us.
frikonyc.blogspot.com
friko's blog: 7 Rules of Luxury
http://frikonyc.blogspot.com/2009/12/7-rules-of-luxury.html
A brand mercenary's observations on our curious world. Wednesday, December 9, 2009. 7 Rules of Luxury. To Cadillac SUVs, more brands than ever like to think of themselves as players in the luxury market. But are they really? Can a rearview camera, a GPS and. Transform a small truck into a. What is the difference between luxury and premium? Are there different degrees of luxury? Or is it something you either are or not? Luxury is driven by its creator's inspiration. 3- Luxury needs to cater to. It is not ...
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