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From customer experience to brand performance. Best Western Gets a Modern Logo. October 8, 2015. Best Western has been around for nearly 70 years. The familiar logo set against a blue background with a red crown on top of the words “Best” is being replaced with a modern looking brand. Here’s how the brand logo has evolved over the years:. What is the motive behind this move? Lastly, with the advent of boutique hotels and the lower-end option provided by Airbnb, there may be an over supply of rooms. T...

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From customer experience to brand performance. Best Western Gets a Modern Logo. October 8, 2015. Best Western has been around for nearly 70 years. The familiar logo set against a blue background with a red crown on top of the words “Best” is being replaced with a modern looking brand. Here’s how the brand logo has evolved over the years:. What is the motive behind this move? Lastly, with the advent of boutique hotels and the lower-end option provided by Airbnb, there may be an over supply of rooms. T...

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The CXO | from customer experience to brand performance | thecxo.com Reviews

https://thecxo.com

From customer experience to brand performance. Best Western Gets a Modern Logo. October 8, 2015. Best Western has been around for nearly 70 years. The familiar logo set against a blue background with a red crown on top of the words “Best” is being replaced with a modern looking brand. Here’s how the brand logo has evolved over the years:. What is the motive behind this move? Lastly, with the advent of boutique hotels and the lower-end option provided by Airbnb, there may be an over supply of rooms. T...

INTERNAL PAGES

thecxo.com

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Ramesh Venkat | The CXO

http://thecxo.com/author/rvenkat

From customer experience to brand performance. All posts by Ramesh Venkat. Best Western Gets a Modern Logo. October 8, 2015. Best Western has been around for nearly 70 years. The familiar logo set against a blue background with a red crown on top of the words “Best” is being replaced with a modern looking brand. Here’s how the brand logo has evolved over the years:. What is the motive behind this move? Lastly, with the advent of boutique hotels and the lower-end option provided by Airbnb, there may be an...

2

Select, Not Fire Customers | The CXO

http://thecxo.com/2009/05/30/23

From customer experience to brand performance. Select, Not Fire Customers. May 30, 2009. Sprint made news lwhen it sent “you are fired” letters to about 1000 customers. Who, the company claimed, made excessive amount of calls to customer service. Apparently, these 1000 customers combined made more than 40,000 calls a month in total! See a termination letter sent to a customer. Notice Sprint’s attempt to make it “easy” for customers to end the relationship. Or did the customer needs change over time?

3

Customer Experience | The CXO

http://thecxo.com/category/customer-experience

From customer experience to brand performance. Category Archives: Customer Experience. Customer experience innovation, design and management. Online Reviews and Ratings – A Cautionary Note. May 8, 2012. Offer consumer reviews and ratings on thousands of products. Yelp. Allows consumers to rate local businesses – restaurants, hair salons, car repair shops and the like. Amazon. Reviews that containing overwhelming praise and absolutely no negatives should be viewed with skepticism. Which is an online consu...

4

October | 2015 | The CXO

http://thecxo.com/2015/10

From customer experience to brand performance. Monthly Archives: October 2015. Best Western Gets a Modern Logo. October 8, 2015. Best Western has been around for nearly 70 years. The familiar logo set against a blue background with a red crown on top of the words “Best” is being replaced with a modern looking brand. Here’s how the brand logo has evolved over the years:. What is the motive behind this move? Lastly, with the advent of boutique hotels and the lower-end option provided by Airbnb, there may b...

5

Brand Visual Identity and Social Media | The CXO

http://thecxo.com/2010/11/01/brand-visual-identity-and-social-media

From customer experience to brand performance. Brand Visual Identity and Social Media. November 1, 2010. Gap recent attempt to change its logo didn’t work out the according to plans. Fans of the venerable apparel retailer took to social media sites such as Facebook and Twitter to voice their opposition. Gap quickly reversed its decision, given the huge consumer opposition. Here are the old and new versions. Gap is still identified by its old logo, which is 20 years old. Why wasn’t there any explana...

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The CXO | from customer experience to brand performance

From customer experience to brand performance. Best Western Gets a Modern Logo. October 8, 2015. Best Western has been around for nearly 70 years. The familiar logo set against a blue background with a red crown on top of the words “Best” is being replaced with a modern looking brand. Here’s how the brand logo has evolved over the years:. What is the motive behind this move? Lastly, with the advent of boutique hotels and the lower-end option provided by Airbnb, there may be an over supply of rooms. T...

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