inside.idonethis.com
Content Marketing - The Definitive Guide
http://inside.idonethis.com/content-marketing
How we get it done at iDoneThis. September 17, 2014. The Definitive Guide to Content Marketing. In the early days of iDoneThis. We had never heard of content marketing. We had no cash, no knowledge on how to acquire customers, and no idea how to run a business, and we figured that we would write a few blog posts about what we were trying to accomplish with iDoneThis. Tell Your Own Story with Content Marketing. PR: The Old Way. Case Study: Writing Our Own Story Does 2.5x Better. What is the Power Law.
petterilillberg.typepad.com
Successes and failures in advertising
http://petterilillberg.typepad.com/petteri_lillberg
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. July 01, 2013. From an advertising agency to a creative company McCann Finland's first six months in 2013. A recent example of an idea superchargerd by digital is of course our Cannes Lion-winning and Epica-awarded Facebook in Your Pants. 0160;-campaign that gathered a multimillion audience, blogger debate and global feedback and conversation. All with a miniscule budget. . 0160;that made the the voice...
petterilillberg.typepad.com
Successes and failures in advertising: May 2013
http://petterilillberg.typepad.com/petteri_lillberg/2013/05/index.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. June 2013 ». May 27, 2013. Creativity every Chief Marketing Officer wants. A good two years ago, IBM conducted a landmark global study amongst 1.500 top execs on skill sets required for success in an ever-changing business environment. Now, perhaps surprisingly at the time these international leaders singled-out. So, next time we go and talk to a client, lets see whether we can drive the discussion forwa...
petterilillberg.typepad.com
Creativity every Chief Marketing Officer wants - Successes and failures in advertising
http://petterilillberg.typepad.com/petteri_lillberg/2013/05/creativity-every-chief-marketing-officer-wants.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; The need for Radical Simple Strategy.for Agencies. Mainostoimistosta luovaksi yritykseksi - McCannin ensimmäiset kuusi kuukautta 2013 ». May 27, 2013. Creativity every Chief Marketing Officer wants. As the one answer to complexity, disruptive innovations, living with ambiguity and need for continuous innovation. But it should not be so. Agencies of all size have incredible, diverse talent pool...
petterilillberg.typepad.com
Successes and failures in advertising: June 2013
http://petterilillberg.typepad.com/petteri_lillberg/2013/06/index.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; May 2013. July 2013 ». June 27, 2013. Mainostoimistosta luovaksi yritykseksi - McCannin ensimmäiset kuusi kuukautta 2013. Sekä jo aikaisemmin Epicassa. Palkittu Facebook in Your Pants. Kampanja, joka keräsi kansainvälisen miljoonayleisön, vaikuttajien huomion ja keskustelu- ja palauteryöpyn minimaalisella budjetilla. Toinen esimerkki ideasta, joka on lähtenyt lentoon maailmalla. Filmi osui vuorost...
petterilillberg.typepad.com
The death of 360 - Successes and failures in advertising
http://petterilillberg.typepad.com/petteri_lillberg/2013/05/the-death-of-360.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; Why I (and you should too) hate the word digital. Three simple steps to more creative strategy ». May 09, 2013. The death of 360. The gold standard currently seems to be with Duval Guillaume. That, is the long-awaited death of mindless 360 and the old world media distribution that comes with it. This has numerous implications for brands and agencies. First, the shift from paid media distribution t...
petterilillberg.typepad.com
Quo vadis, creative agency? - Successes and failures in advertising
http://petterilillberg.typepad.com/petteri_lillberg/2013/05/quo-vadis-creative-agency.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Why I (and you should too) hate the word digital ». May 02, 2013. Quo vadis, creative agency? This is my return to advertising blogging in English. The very subject matter remains the same, agency life. I will however try to keep it somewhat distinct from my industry blog at local trade magazine M&M. As grouping all agencies into one megalist shows, the lines of business are blurring, mainly due to prett...
petterilillberg.typepad.com
Successes and failures in advertising: Archives
http://petterilillberg.typepad.com/petteri_lillberg/archives.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Successes and failures of an agency re-start.
petterilillberg.typepad.com
The need for Radical Simple Strategy...for Agencies - Successes and failures in advertising
http://petterilillberg.typepad.com/petteri_lillberg/2013/05/the-need-for-radical-simple-strategyfor-agencies.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; Three simple steps to more creative strategy. Creativity every Chief Marketing Officer wants ». May 22, 2013. The need for Radical Simple Strategy.for Agencies. I know a thing or two about making the simple complicated. Be that solving client challenges or running a business. For us in the agencies, what does this mean? Thirdly, while agency and production fees pale in comparison to many other ele...
petterilillberg.typepad.com
Three simple steps to more creative strategy - Successes and failures in advertising
http://petterilillberg.typepad.com/petteri_lillberg/2013/05/three-simple-steps-to-more-creative-strategy.html
Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; The death of 360. The need for Radical Simple Strategy.for Agencies ». May 13, 2013. Three simple steps to more creative strategy. Another friend of mine, with extensive experience from consulting, agency and client sides, was clearly onto something when he noted that best planning is usually done by the agencys senior creative teams. Besides the teaming implications, what he meant was of cour...
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