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Via Colori - The Artists

http://www.viacolori.com/theartists.asp

Any adult can sign up to be a Via Colori. Artist. There is no jurying of artists, and no competition to volunteer to be one. No themes for the drawings are formally announced, and there are only two rules governing the content of Via Colori squares: the works must be appropriate for public, family viewing; and no commercial messaging is allowed. The Via Colori licensing package and the training program provide proven methods and collateral materials for attracting volunteer artists.

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Via Colori - History of Street Painting

http://www.viacolori.com/history.asp

The History of Street Painting. Street painting was first recorded in the 16th Century when itinerant artists would paint religious icons on the courtyards of the great Italian cathedrals. They would leave their chalk boxes open, in hopes that the pilgrims would show their appreciation for the work by leaving some coins. Because the images these artists would paint were often of the Madonna, they became known as Madonnari. The History of Via Colori. In 1994, Via Colori.

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Via Colori - The Sponsors

http://www.viacolori.com/thesponsors.asp

Raises funds by selling sponsorships for the events. Each city's sponsorship package is custom tailored for each market, but broadly includes three levels:. Called Via Maestro, the presenting sponsor's name is closely tied to the event. For example, in Houston, AIG is the Via Maestro and is recognized like this: "AIG presents Via Colori. For the benefit of The Center for Hearing and Speech." These are often corporations with significant regional presence.

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What is Via Colori? - Annual Signature Fundraiser for Not For Profits

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How is it different? Is the modern day expression of a centuries-old art form. This very special annual event gathers more than 100 artists in each of more than a half-dozen cities. Each artist's large scale masterpiece is sponsored by a business or individual, and is created directly on the pavement of their closed-off city streets. Each festival is a signature fundraiser, conducted annually. Is licensable special event custom tailored for your agency and your city.

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Via Colori - Street Painting Festival for Non-Profit Fundraising Events

http://www.viacolori.com/index.asp

The Street Painting Festival, is an upscale signature special event which raises funds for not-for-profit organizations throughout the United States. Via Colori brings together artists, volunteers and businesses with non-profit agencies in a unique community project to raise hundreds of thousands of dollars each year for important social causes. Via Colori is a sponsorship naming opportunity for businesses wishing to demonstrate their support for the charitable effort of your 501(c)(3) organization.

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Via Colori - The Beneficiary Hosts - Street Painting Festival Fundraiser for 501(c)(3)

http://www.viacolori.com/thebeneficiaryhosts.asp

The beneficiary host is the 501(c)(3) organization that licenses Via Colori. Takes on the coordination of the festival and uses the earnings to further its mission. Organizations that are most successful with Via Colori share some traits:. Their missions are not highly controversial and are broadly supported throughout the market. They have annual budgets of more than $1,000,000. They have at least one staff member who can focus his or her efforts on this special event.

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Via Colori - Licensing Process & Fees

http://www.viacolori.com/thelicensingprocess.asp

149; Contact us though the contact page to arrange a detailed telephone conversation during which we will help determine if a Via Colori. Is likely to be successful for your agency in your market. 149; Discuss your findings with your agency's special events committee and board of directors. 149; Sign a licensing agreement and return with the $250 annual licensing fee. 149; During the three-day training, these meetings will be conducted by our trainer:. The committee as a whole,.

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Via Colori - The Volunteers

http://www.viacolori.com/thevolunteers.asp

Requires two types of volunteers: the Via Colori Committee members, and days-of-event volunteers. The committee consists of at least six people who can commit significant efforts to planning, organizing and conducting the event. They include. The General Chair - responsible for overseeing the committee. The Sales Chair - responsible for selling sponsorships. The Artists Chair - responsible for recruiting the artists. The Operations Chair - responsible for logistics and days-of-event activities.