swipeaccess.blogspot.com
Swipe Access: What hath Frodo2 wrought?
http://swipeaccess.blogspot.com/2008/02/what-hath-frodo2-wrought.html
For those lucky few who get card swipe access to 415 Schapiro. Wednesday, February 6, 2008. What hath Frodo2 wrought? What have we done with this first post? But why is our blog now important? Subscribe to: Post Comments (Atom). IPhone and the City. Journalism and the Web. Marketing (with CS) in a Digital World. Odd Ads and Ads in Odd Places. Pharmaceutical Marketing and Advertising. The Social Network Space. Online readings and swipe access. What hath Frodo2 wrought? Manhattan, New York, United States.
pharmamarketingandadvertising.blogspot.com
Pharmaceutical Marketing and Advertising: May 2008
http://pharmamarketingandadvertising.blogspot.com/2008_05_01_archive.html
Pharmaceutical Marketing and Advertising. Monday, May 12, 2008. Powerlines in Pharma Ads-Viagra vs Cialis. Steve Cone makes the case in his new book " Powerlines. That a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one. He says "Powerlines are promises that deliver and never change. They are the voice of the brand.". The "powerline" story goes as follows in Steve's book:. Down It captured 75% of the market and hel...
pharmamarketingandadvertising.blogspot.com
Pharmaceutical Marketing and Advertising: February 2008
http://pharmamarketingandadvertising.blogspot.com/2008_02_01_archive.html
Pharmaceutical Marketing and Advertising. Wednesday, February 20, 2008. DTC bad for consumers? Could DTC marketing be a bad thing for the consumer/ public at large? If products that can address mass diseases are mass marketed, diseases which cannot be marketed may end up not addressed by pharmaceutical companies. Will R&D on lesser prevalent diseases be nipped in the bud because they are not viable (profitable) on the mass scale? If so, should government intervene? Aside from a growth sector in ad revenu...
pharmamarketingandadvertising.blogspot.com
Pharmaceutical Marketing and Advertising: Interview with a Pharma Marketer, Emilio Vera, Part 1
http://pharmamarketingandadvertising.blogspot.com/2008/05/interview-with-pharma-marketer.html
Pharmaceutical Marketing and Advertising. Friday, May 2, 2008. Interview with a Pharma Marketer, Emilio Vera, Part 1. I interviewed Emilio Vera, a seasoned marketer who entered the Pharma marketing scene 15 years ago after a career in packaged goods, way before there was a DTC conversation. In this 2 part interview he shares with us the state of the industry, what the future holds and the why of his choices. Interview with a Pharma Marketer, part 1. I presume you are referring to DTC advertising in the p...
pharmamarketingandadvertising.blogspot.com
Pharmaceutical Marketing and Advertising: Social Media’s Place in Pharmaceutical Marketing
http://pharmamarketingandadvertising.blogspot.com/2008/05/social-medias-place-in-pharmaceutical.html
Pharmaceutical Marketing and Advertising. Friday, May 9, 2008. Social Media’s Place in Pharmaceutical Marketing. Social media is “the new thing” in pharmaceutical marketing. Everyone is talking about it—few are engaging it. How do pharmaceutical marketers tap it to it make it make sense for the brand? Are the stakes too high in pharma for the “uncontrolled” nature of social media? What are the best strategies and tactics being employed today? 8226; Can you share with us any examples that tap the power of...
pharmamarketingandadvertising.blogspot.com
Pharmaceutical Marketing and Advertising: Interview with a Pharma Marketer, Emilio Vera, Part 2
http://pharmamarketingandadvertising.blogspot.com/2008/05/interview-with-pharma-marketer-emilio.html
Pharmaceutical Marketing and Advertising. Friday, May 2, 2008. Interview with a Pharma Marketer, Emilio Vera, Part 2. Interview with a Marketer, Part 2. 6 What do you think of the backlash against DTC advertising? Sites like prescriptionforchange.com. Target the concept quite vehemently. 7 How much change those the future of pharma marketing hold? Is the only question. 8 Nothing could be more personal than healthcare (well personal finance is a close second, even equal to some). How do you navigate s...
swipeaccess.blogspot.com
Swipe Access: Online readings and swipe access
http://swipeaccess.blogspot.com/2008/02/online-readings-and-swipe-access.html
For those lucky few who get card swipe access to 415 Schapiro. Sunday, February 10, 2008. Online readings and swipe access. Lucas assures us that all the readings will be online by tomorrow. You can now see the readings in courseworks, but mostly call numbers of the books they are from. We do not expect you to go photocopy the chapters; the specific readings will be online. Subscribe to: Post Comments (Atom). IPhone and the City. Journalism and the Web. Marketing (with CS) in a Digital World.
technorella.blogspot.com
Socially Networked: February 2008
http://technorella.blogspot.com/2008_02_01_archive.html
Technorella's thoughts and occasional insights on virtual friendship. Thursday, February 28, 2008. In the New York times talks about safety concerns relating to social networking. A new Harvard task force is exploring the risk on sites like Facebook. That teens are being targeted by sexual predators. I'm really, really not an obsessive social networker. But even I get bizarre, random pokes and emails on Facebook. But would I be so discerning and cynical at 16? Wednesday, February 27, 2008. The article al...
