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White Paper Pundit

Helping you understand the world's most unique business communications medium. December 05, 2006. Hey there. I've moved to a new blog site. To read more of this witty banter, please visit the new blog site of White Paper Pundit. Posted by Jonathan Kantor @ 12/05/2006 03:37:00 PM. Links to this post. December 04, 2006. Save Your Humor for the Christmas Party. Is a there a role for humor in a business white paper? Some might argue yes. I'm not one of them. Well renowned blogger Seth Godin. When you attempt...

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Helping you understand the world's most unique business communications medium. December 05, 2006. Hey there. I've moved to a new blog site. To read more of this witty banter, please visit the new blog site of White Paper Pundit. Posted by Jonathan Kantor @ 12/05/2006 03:37:00 PM. Links to this post. December 04, 2006. Save Your Humor for the Christmas Party. Is a there a role for humor in a business white paper? Some might argue yes. I'm not one of them. Well renowned blogger Seth Godin. When you attempt...

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White Paper Pundit | whitepapercompany.blogspot.com Reviews

https://whitepapercompany.blogspot.com

Helping you understand the world's most unique business communications medium. December 05, 2006. Hey there. I've moved to a new blog site. To read more of this witty banter, please visit the new blog site of White Paper Pundit. Posted by Jonathan Kantor @ 12/05/2006 03:37:00 PM. Links to this post. December 04, 2006. Save Your Humor for the Christmas Party. Is a there a role for humor in a business white paper? Some might argue yes. I'm not one of them. Well renowned blogger Seth Godin. When you attempt...

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whitepapercompany.blogspot.com

1

White Paper Pundit: December 2006

http://whitepapercompany.blogspot.com/2006_12_01_archive.html

Helping you understand the world's most unique business communications medium. December 05, 2006. Hey there. I've moved to a new blog site. To read more of this witty banter, please visit the new blog site of White Paper Pundit. Posted by Jonathan Kantor @ 12/05/2006 03:37:00 PM. Links to this post. December 04, 2006. Save Your Humor for the Christmas Party. Is a there a role for humor in a business white paper? Some might argue yes. I'm not one of them. Well renowned blogger Seth Godin. When you attempt...

2

White Paper Pundit: The Outline - Your Path to Success

http://whitepapercompany.blogspot.com/2006/11/outline-your-path-to-success.html

Helping you understand the world's most unique business communications medium. November 20, 2006. The Outline - Your Path to Success. I find it fascinating that some writers can submit a first draft to a client based solely on a content interview or the written material provided to them. Many clients have told me of their ". Moments. That's when a client receives a first draft that bears little resemblance to their expectations of it. What solves this dilemma? One blogging site,. The project to ensure it...

3

White Paper Pundit: November 2006

http://whitepapercompany.blogspot.com/2006_11_01_archive.html

Helping you understand the world's most unique business communications medium. November 30, 2006. The Promotion of Selfishness. Madison Avenue has a new strategy for consumer advertising effectiveness. the promotion of selfishness. There are many examples on the airwaves, but the one that sticks in my craw, is a television commercial for Kohler. Great marriage, right? I guess the intimacy of sharing a shower with one's spouse must have gone out this marriage a long time ago. Statements such as ". Are cle...

4

White Paper Pundit: Do Your White Papers Flatter Your Audience?

http://whitepapercompany.blogspot.com/2006/11/do-your-white-papers-flatter-your.html

Helping you understand the world's most unique business communications medium. November 27, 2006. Do Your White Papers Flatter Your Audience? Do you know the difference between flattery and a compliment? According to Mike Siger's. A compliment is what the person wanted to hear, while flattery is praise to which he is totally indifferent.". To which they are completely indifferent? Provide current statistics that educate your audience and reinforce your point-of-view. Provide visual enhancements to descri...

5

White Paper Pundit: Just the Facts Ma'am

http://whitepapercompany.blogspot.com/2006/11/just-facts-maam.html

Helping you understand the world's most unique business communications medium. November 08, 2006. Just the Facts Ma'am. I'm often asked, "Why are white papers so popular today? Just like the phrase echoed by Jack Webb in the 1960s series "Dragnet", white papers work because they are the only medium that focuses on facts and are judged by their ability to present them in an intuitive fashion. After all, what other business communications can you think of that are judged by their ability to deliver facts?

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White Paper Pundit

Helping you understand the world's most unique business communications medium. December 05, 2006. Hey there. I've moved to a new blog site. To read more of this witty banter, please visit the new blog site of White Paper Pundit. Posted by Jonathan Kantor @ 12/05/2006 03:37:00 PM. Links to this post. December 04, 2006. Save Your Humor for the Christmas Party. Is a there a role for humor in a business white paper? Some might argue yes. I'm not one of them. Well renowned blogger Seth Godin. When you attempt...

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