demandgenreport.blogspot.com
DemandGen Report: December 2009
http://demandgenreport.blogspot.com/2009_12_01_archive.html
Tuesday, December 22, 2009. Test, Trend, Tweak: Don't Leave Your Campaigns on Auto-Pilot. By Sally Lowery, Director of Demand Generation, Bronto Software. Create conversations with sales. What isn’t working? Testing can seem very scary as a marketer, because we want to invest the time and energy into what we “know” will work. The reality is that we are missing out on great opportunities by playing it safe. The benefit of testing with your demand generation program is that you can crea...Perhaps you have ...
thecopyworks.com
5 B2B marketing ideas you can implement (almost) instantly. - My WordPress Website
http://thecopyworks.com/5-b2b-marketing-ideas-you-can-implement-almost-instantly
5 B2B marketing ideas you can implement (almost) instantly. October 17, 2011. Lead Handling and Nurturing. Most of the B2B marketing teams I know are happy to just get a product launched or complete programs to drive booth traffic at their next industry event. Making any necessary but complex changes to marketing processes has the word “later” stamped all over it. I read advice from Jonathan Kantor of The White Paper Company. Increase landing page performance:. From the Pardot Marketing Automation. Quite...
cctblog.typepad.com
CC-Tnewsblog | How to Write Compelling Content: White Papers
http://cctblog.typepad.com/cctnewsblog/white_papers
I Build America" launches a movement (and makes money, too). Create fresh daily content. 10 benefits of content marketing. Another year, another 365 projects. No easy feat, but worth it. 45: Make it a Quest. 44: Give words power. Case study conga line. 44: Raid the pantry. Don't be a thought follower. Being a self-proclaimed Thought Leader isnt easy. It takes thought. And it takes leadership. One explanation is that the company. How does it work? Why is it different from everyone elses big idea? Use the ...