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Pricing Blog from the Professional Pricing Society: Value-based Pricing is More than a Pricing Strategy!

http://professionalpricingsociety.blogspot.com/2014/09/value-based-pricing-is-more-than.html

Friday, September 5, 2014. Value-based Pricing is More than a Pricing Strategy! Guest Post by Stephan Liozu, PhD, CPP. Let me open this short essay with a very direct statement: value-based pricing is not just a pricing strategy. It is a go to market strategy. It is a customer-focused approach that touches segmentation, differentiation, communication and much more. Why am I making this statement? This one-day workshop will cover four key blocks:. Creating a value culture to enable value-based strategies.

professionalpricingsociety.blogspot.com

Pricing Blog from the Professional Pricing Society: January 2015

http://professionalpricingsociety.blogspot.com/2015_01_01_archive.html

Tuesday, January 27, 2015. Oil prices are falling. How about a price increase? Susan Lee, Global Pricing Strategy Specialist. Oil prices have dropped more than 50% since last year and global commodity prices are at their lowest in the last few years. While many are predicting oil prices to rebound from the below $50/barrel level, “rising costs” can no longer be the only excuse for price increases. The good news is you can increase your chances of success if you…. 1 Incorporate external indicators. Start ...

wiglafjournal.com

Will Ford Find a Market for F-150 Trucks Above $60,000? | The Wiglaf Journal

http://www.wiglafjournal.com/marketing/2015/08/will-ford-find-a-market-for-f-150-trucks-above-60000

Sales, Marketing and Entrepreneurship. Will Ford Find a Market for F-150 Trucks Above $60,000? By: Tim J. Smith, PhD, Chief Editor. Onclick="return fbs click()" target=" new" class="ico-article-fb" title="Share on Facebook". Clearly there was demand for high-end luxury trucks in 2015. But will it last over the 2016 production cycle? Let’s look at the drivers to the demand. TThe results of low fuel costs don’t have to express themselves through truck market growth. We could have seen demand increase i...

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Corporate | The Wiglaf Journal

http://www.wiglafjournal.com/corporate

Sales, Marketing and Entrepreneurship. Found in this category. You Get What You Pay For. One of the strongest arguments against advertising as the primary method of monetization is that you pay with your time and attention, which is a resource both finite and irreplaceable. Services like Spotify aggregate hundreds of labels on one easily accessible interface and payment system. Immigrants Fueling American Entrepreneurial Successes. By: James T. Berger, Managing Editor. By: Kyle Thompson-Westra and Tim J&...

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Why Retail Has Reached an “Inflexion Point” | The Wiglaf Journal

http://www.wiglafjournal.com/marketing/2015/08/why-retail-has-reached-an-inflexion-point

Sales, Marketing and Entrepreneurship. Why Retail Has Reached an Inflexion Point. By: James T. Berger, Managing Editor. Onclick="return fbs click()" target=" new" class="ico-article-fb" title="Share on Facebook". The combination of (1) the shrinkage of the middle class, (2) rise in on-line shopping and buying and (3) the decline and fall of the traditional shopping mall are tearing the U.S. retail environment apart at its seams. These are the findings revealed in a new book,. Growth of On-Line Sales.

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Pricing | The Wiglaf Journal

http://www.wiglafjournal.com/pricing

Sales, Marketing and Entrepreneurship. Found in this category. What Exactly Is Target Transaction Pricing? By: Tim J. Smith, PhD, Chief Editor. Notice the deal specificity. Target prices are deal dependent. That means it can vary between customers and between selling opportunities with the same customer. Target prices may be customer dependent, product mix dependent, quantity dependent, promotional timing dependent, competitive situation dependent, or even cost dependent. Agreed, the signal may not be ex...

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Selling | The Wiglaf Journal

http://www.wiglafjournal.com/selling

Sales, Marketing and Entrepreneurship. Found in this category. What Exactly Is Target Transaction Pricing? By: Tim J. Smith, PhD, Chief Editor. Notice the deal specificity. Target prices are deal dependent. That means it can vary between customers and between selling opportunities with the same customer. Target prices may be customer dependent, product mix dependent, quantity dependent, promotional timing dependent, competitive situation dependent, or even cost dependent. While deal points are a powerful...

wiglafjournal.com

events | The Wiglaf Journal

http://www.wiglafjournal.com/events

Sales, Marketing and Entrepreneurship. Friday, October 28, 2016. PPS 27th Annual Fall Pricing Workshops & Conference Keynote Featuring Wiglaf CEO. Featuring a keynote address by Tim J. Smith, PhD, CEO of Wiglaf Pricing, on Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies! How disruptive technologies have changed pricing models in different sectors. The growing role pricing plays in an organization’s product development and commercial process.

wiglafjournal.com

Marketing | The Wiglaf Journal

http://www.wiglafjournal.com/marketing

Sales, Marketing and Entrepreneurship. Found in this category. How Can the Music Industry Bridge the Gap Between Physical and Digital Experiences? Why Business Communication Is All About Great Story-Telling. By: Anirban Sengupta, Entrepreneur, Lifkart. Will Bid for the Presidency Destroy the Trump Brand? By: James T. Berger, Managing Editor. Why Relationship Marketing Has Never Worked for the New Car Purchase. By: James T. Berger, Managing Editor. That structural problem is the deep divide between manufa...