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Wizard of Adz Blog

Wizard of Adz Blog. Tuesday, October 2, 2012. By Steve Fradkin, Political Communications Consultant. Have you ever wondered why…. 8230;people get re-elected despite terrible performance ratings? 8230;campaign ads seem to focus on everything but the issues? 8230;so many ads from one campaign talk only about the opponent? 8230;candidates seem to never really answer the questions in “debates? 8230;experience doesn’t seem to matter? Well, you’re not alone. 8220;Negative” campaigning. And the answers usually ...

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Wizard of Adz Blog. Tuesday, October 2, 2012. By Steve Fradkin, Political Communications Consultant. Have you ever wondered why…. 8230;people get re-elected despite terrible performance ratings? 8230;campaign ads seem to focus on everything but the issues? 8230;so many ads from one campaign talk only about the opponent? 8230;candidates seem to never really answer the questions in “debates? 8230;experience doesn’t seem to matter? Well, you’re not alone. 8220;Negative” campaigning. And the answers usually ...

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Wizard of Adz Blog | wizardofadz.blogspot.com Reviews

https://wizardofadz.blogspot.com

Wizard of Adz Blog. Tuesday, October 2, 2012. By Steve Fradkin, Political Communications Consultant. Have you ever wondered why…. 8230;people get re-elected despite terrible performance ratings? 8230;campaign ads seem to focus on everything but the issues? 8230;so many ads from one campaign talk only about the opponent? 8230;candidates seem to never really answer the questions in “debates? 8230;experience doesn’t seem to matter? Well, you’re not alone. 8220;Negative” campaigning. And the answers usually ...

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wizardofadz.blogspot.com

1

Wizard of Adz Blog: April 2012

http://wizardofadz.blogspot.com/2012_04_01_archive.html

Wizard of Adz Blog. Thursday, April 26, 2012. Ads that make you smile. Ads that make you smile. By Steve Fradkin, President. The Wizard of Adz. Ask anyone to name a particularly good advertisement and I’ll bet the answer you get will be a humorous ad. OK…so carry the experiment a bit further and ask who the ad was for. 8220;Uh…some beer company…I think…or maybe…uh…”. There are, of course, some exceptions. The Geico ads, for example. The Aflac duck. Building #19’s cartoon circulars. Some of the ads we do ...

2

Wizard of Adz Blog: July 2012

http://wizardofadz.blogspot.com/2012_07_01_archive.html

Wizard of Adz Blog. Monday, July 23, 2012. The Sesame Street Diet? The Sesame Street Diet? By Steve Fradkin, President. The Wizard of Adz. Reliable statistics prove conclusively that people who watch Sesame Street. Regularly weigh considerably less. Than the population at large. Amazing! Does this mean you should embark on a Sesame Street. Of course not. People who watch Sesame Street. Regularly are four years old. And they weigh 20 pounds — way less than the population at large. Testing is expensive&#46...

3

Wizard of Adz Blog: The Sesame Street Diet?

http://wizardofadz.blogspot.com/2012/07/the-sesame-street-diet.html

Wizard of Adz Blog. Monday, July 23, 2012. The Sesame Street Diet? The Sesame Street Diet? By Steve Fradkin, President. The Wizard of Adz. Reliable statistics prove conclusively that people who watch Sesame Street. Regularly weigh considerably less. Than the population at large. Amazing! Does this mean you should embark on a Sesame Street. Of course not. People who watch Sesame Street. Regularly are four years old. And they weigh 20 pounds — way less than the population at large. Testing is expensive&#46...

4

Wizard of Adz Blog: Don't Call Us "Creative"

http://wizardofadz.blogspot.com/2012/06/dont-call-us-creative_20.html

Wizard of Adz Blog. Wednesday, June 20, 2012. Don't Call Us "Creative". Don’t Call Us “Creative”. By Steve Fradkin, President. The Wizard of Adz. Pablo Picasso was creative. He took familiar objects, applied his imagination and vision, and produced images that were nearly unrecognizable. If there was a message in a Picasso work, it was obscure and probably known only to the artist. Oh sure, there are advertisements that are truly creative. We identify and define the target market for your product or serv...

5

Wizard of Adz Blog: Translating Political Messages

http://wizardofadz.blogspot.com/2012/10/translating-political-messages.html

Wizard of Adz Blog. Tuesday, October 2, 2012. By Steve Fradkin, Political Communications Consultant. Have you ever wondered why…. 8230;people get re-elected despite terrible performance ratings? 8230;campaign ads seem to focus on everything but the issues? 8230;so many ads from one campaign talk only about the opponent? 8230;candidates seem to never really answer the questions in “debates? 8230;experience doesn’t seem to matter? Well, you’re not alone. 8220;Negative” campaigning. And the answers usually ...

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Wizard of Adz Blog. Tuesday, October 2, 2012. By Steve Fradkin, Political Communications Consultant. Have you ever wondered why…. 8230;people get re-elected despite terrible performance ratings? 8230;campaign ads seem to focus on everything but the issues? 8230;so many ads from one campaign talk only about the opponent? 8230;candidates seem to never really answer the questions in “debates? 8230;experience doesn’t seem to matter? Well, you’re not alone. 8220;Negative” campaigning. And the answers usually ...

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