wizardofadz.blogspot.com
Wizard of Adz Blog: Grey Matters
http://wizardofadz.blogspot.com/2012/07/grey-matters.html
Wizard of Adz Blog. Monday, July 9, 2012. By Steve Fradkin, President. The Wizard of Adz. This rapid growth has already begun to occur. There has been exponential growth among seniors across the nation. According to the census report, the US senior population increased by 15.1% between 2000 and 2010, while the population in general only increased by 9.7%. And the senior market is a lucrative one. The United States Mature Market…. Is the most affluent of any age segment. Acquires 41% of all new cars.
wizardofadz.blogspot.com
Wizard of Adz Blog: February 2012
http://wizardofadz.blogspot.com/2012_02_01_archive.html
Wizard of Adz Blog. Friday, February 24, 2012. There’s an Ad For That. By Steve Fradkin, President. The Wizard of Adz. You’ve seen the “smart-phone” ads. Whatever you want to do, “there’s an app for that.”. Want to find out the weather in Sri Lanka? There’s an app for that. Want to locate the closest location for Kosher Mexican food? There’s an app for that. Want to produce an advertising campaign that reaches your target market with the right message and doesn’t cost you an arm and a leg? They’ll ...
wizardofadz.blogspot.com
Wizard of Adz Blog: July 2012
http://wizardofadz.blogspot.com/2012_07_01_archive.html
Wizard of Adz Blog. Monday, July 23, 2012. The Sesame Street Diet? The Sesame Street Diet? By Steve Fradkin, President. The Wizard of Adz. Reliable statistics prove conclusively that people who watch Sesame Street. Regularly weigh considerably less. Than the population at large. Amazing! Does this mean you should embark on a Sesame Street. Of course not. People who watch Sesame Street. Regularly are four years old. And they weigh 20 pounds — way less than the population at large. Testing is expensive....
wizardofadz.blogspot.com
Wizard of Adz Blog: The Sesame Street Diet?
http://wizardofadz.blogspot.com/2012/07/the-sesame-street-diet.html
Wizard of Adz Blog. Monday, July 23, 2012. The Sesame Street Diet? The Sesame Street Diet? By Steve Fradkin, President. The Wizard of Adz. Reliable statistics prove conclusively that people who watch Sesame Street. Regularly weigh considerably less. Than the population at large. Amazing! Does this mean you should embark on a Sesame Street. Of course not. People who watch Sesame Street. Regularly are four years old. And they weigh 20 pounds — way less than the population at large. Testing is expensive....
wizardofadz.blogspot.com
Wizard of Adz Blog: April 2012
http://wizardofadz.blogspot.com/2012_04_01_archive.html
Wizard of Adz Blog. Thursday, April 26, 2012. Ads that make you smile. Ads that make you smile. By Steve Fradkin, President. The Wizard of Adz. Ask anyone to name a particularly good advertisement and I’ll bet the answer you get will be a humorous ad. OK…so carry the experiment a bit further and ask who the ad was for. 8220;Uh…some beer company…I think…or maybe…uh…”. There are, of course, some exceptions. The Geico ads, for example. The Aflac duck. Building #19’s cartoon circulars. Some of the ads we do ...
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