yvonnebrandon.com
yvonnebrandon.com - Marketing Services
http://www.yvonnebrandon.com/pb/wp_0e3e0cef/wp_0e3e0cef.html
Throughout the world today, business managers like you are feeling the pressures of increasing company sales and meeting profit objectives as they watch their marketing budgets shrink. Economic conditions, competitive forces and the influence of Word of Mouth (WOM) on buyer behavior make the focus on customer retention and loyalty more important than ever before. Integrated Direct Marketing (IDM). Which combines the art of creativity with the science of managing diverse marketing media as a cohesive whole.
yvonnebrandon.com
yvonnebrandon.com - Contact Information
http://www.yvonnebrandon.com/pb/wp_9b10d3d2/wp_9b10d3d2.html
Yvonne C. Brandon. Redmond, WA 98052. To discuss your needs and requirements. Resume / CV: Printable PDF File. Http:/ yvonnebrandon.blogspot.com/. 2008 Yvonne C. Brandon. 2000 - 2008 powered by.
yvonnebrandon.com
yvonnebrandon.com - Relevant Experience
http://www.yvonnebrandon.com/pb/wp_e844ac1b/wp_e844ac1b.html
Global Partner WOM Marketing Strategist. July, 2007 to April, 2008. Developed strategies and roadmaps to maximize the impact of the company’s 1M global sales partners by expediting cooperation, issue resolution, and deliberations on business plans. Created value propositions and devised performance targets, implementation tactics, and metrics such as Key Performance Indicators (KPIs). Assembled a global cross-functional team and established KPIs for partner relationships, partner loyalty (and support for...
yvonnebrandon.com
yvonnebrandon.com - Professional Affiliations
http://www.yvonnebrandon.com/pb/wp_1b0df4c9/wp_1b0df4c9.html
Member, American Marketing Association. Member, E-mail Experience Council. Member, AMA Internet/E-commerce and B2B. Affiliate Member, Direct Marketing Association. B2B Council, conference speaker, workshop facilitator. Lifetime Member, Delta Sigma Theta, Inc. National Public Service Sorority. Direct Marketing Conference and Exposition. 2007 – Chicago, IL. Social Networking as a Component of the Marketing Media Mix. 2006 – San Francisco, CA. Case Studies: IBM Software Premier Club. 2000 – Boston, MA.
yvonnebrandon.com
yvonnebrandon.com - Personal Background
http://www.yvonnebrandon.com/index.html
Yvonne Brandon is an independent marketing consultant who specializes in enterprise-level relationship, retention, opt-in and loyalty marketing. Before emerging as a marketing entrepreneur, Yvonne was Group Manager for Online Partner Marketing at Microsoft in Redmond, WA where she focused on Web portal marketing and improving the user experience. Her successful marketing results have been published. By The Marketing Leadership Council,. Opt-In Marketing (the latter co-authored with. Yvonne will help your...
yvonnebrandon.com
yvonnebrandon.com - Areas of Specialization
http://www.yvonnebrandon.com/pb/wp_c4f2b9c5/wp_c4f2b9c5.html
Customer Relationship Marketing (CRM) and Retention Strategies. Integrated Direct Marketing Assessments and Recommendations. Opt-in Consensual Database Design Consultation. Social Networking, Word of Mouth and Community Marketing. B2B and B2P2C Marketing Strategy. Marketing Campaign and Program Development and Execution. Digital Marketing and Content Strategy. Sales Force and Stakeholder Integration. Guidance on Development of Key Performance Metrics. Voice of Customer Research Guidance.
yvonnebrandon.com
yvonnebrandon.com - Professional History
http://www.yvonnebrandon.com/pb/wp_d67c763b/wp_d67c763b.html
Global Partner WOM Marketing Strategist. July, 2007 to April, 2008. Group Manager, Online Partner Marketing. March, 2005 to July, 2007. Pittsburgh, PA; Atlanta, GA. Certified Global Direct Marketing Manager. North America Sales and Distribution. Sales and Systems Engineering Unit Manager. Pittsburgh New and Growing Businesses Sales Branch. Complementary Resources Marketing Manager. Pittsburgh New and Growing Businesses Sales Branch. Sales / Marketing Instructor. Corporate HQ Marketing Education.
yvonnebrandon.com
yvonnebrandon.com - Published Articles
http://www.yvonnebrandon.com/pb/wp_f3875b30/wp_f3875b30.html
What’s Your Pleasure? Direct Magazine - March, 2003. Opting-In: It pays to ask busy executives. How they want to be contacted. Direct Magazine - July, 2000. The DMA Insider Magazine - Winter 2003. Word of Mouth Marketing and Social Networking. DMA - October, 2007. Boosting Returns on Customer Data Investments. The Marketing Leadership Council Case Book - November, 2002. 10 Tips for Creating Successful Online Communities. Relationship Marketing Insights Newsletter - April, 2007. NTC Business Books - 1995.
